So you’ve decided to go into business for yourself. Congrats! You’re ready to make money selling things online. Now what? You’ve got a lot of decisions to make. The first and most critical decision is whether to go with a solo marketing campaign or hire someone to help you run your online marketing for you.
Solo marketing is when you, as an entrepreneur or business owner, take on the responsibility of generating business success on your own. You’re not going to find another person to do this for you, so you’ll have to learn to be your own best marketer. You’ll have to learn to search for keywords, analyse traffic, write effective sales copy, and track results. You’ll also have to decide what SEO tools and resources to use, and how to use them. These are all things you can learn, but it’s going to take some time and effort. You’ll have to pick your battles; you can’t do it all at once. Think of this as a marathon, not a sprint.
On the other hand, hiring an online marketing consultant is when you outsource all of that responsibility. You can hire someone to do the legwork for you. They’ll set up automated email campaigns, build a brand identity, design a website, set up SEO and make sure your blog posts attract and retain visitors.
The appeal of hiring an online marketing consultant is that you can get everything done in one place, and you don’t have to worry about doing it all yourself. You can focus on what you do best and let the experts handle the rest. You’ll still have to set some benchmarks and be available to monitor and tweak things as needed, but at least you won’t have to worry about doing all the work yourself.
The Differences in Focus and Responsibility
The biggest difference between solo marketing and hiring an online marketing consultant is the level of commitment and responsibility you’re going to have to assume. With solo marketing, you’re essentially going to be a one-man show. You’ll have to learn to be your own best marketer. You’ll have to learn to generate business success on your own. This means that if you want to make sure your efforts are paying off, you’ll have to put in the time and effort to learn how to measure and track results. You’ll have to keep close tabs on your progress and be willing to make adjustments as needed.
On the other hand, hiring an online marketing consultant is going to give you a totally different level of commitment and responsibility. You’re going to be entrusting them with the responsibility of generating business success for your home business. You’re going to have to set aside your time to work with them and be available to offer feedback and direction as needed. However, once they set up automated email campaigns, analyse traffic, design a website and optimise it for SEO, you’re going to have to let them get on with it and not get in the way of their work. You’re not going to be able to monitor and tweak things as needed. This could mean that after you initially hire them, you’ll have to take a step back and let them manage things on their own for a while until you learn to trust them more.
Which Type of Business Should You Start?
The decision you need to make is whether to go with a DIY route and learn to be your own best marketer, or hire an online marketing consultant to take on the role. Keep in mind that you’re not limited to these choices, but it’s going to depend on your personal situation and what type of business you want to run. One thing you should look into is the legal structure of your chosen business. Are you going to be a sole trader or will you be setting up a limited company or LLP?
The latter two have more complicated legal structures, which can get quite daunting quite quickly. If this is the route you choose, it could be worth setting up a legal entity simply for the purpose of operating your home business. Doing this can also provide legal protection in the case of an accident or injury, as well as give you opportunities for growth via limited liability.
On the other hand, if you’re looking for a quick and simple route to setting up your home business, you could opt for freelancing or a drop-shipping model. With these types of businesses, you’re essentially renting out your home to other companies. You’ll be generating income, but you won’t be holding any legal responsibility for what other companies produce.
Ultimately, this is a decision you’re going to have to make on your own. There are pros and cons to both options, and it’s up to you to figure out what’s best for your personal situation. If you go with the DIY route and decide to learn how to be your own best marketer, good luck!