If you’re a sports fan, there are a million opportunities in the sports marketing industry for you to get involved. Whether you want to be a manager or marketer or both, there’s lots of work to be done. The following will discuss some of the best ways to get a job in the sports marketing industry.
Build A Portfolio
The first step to getting a job in sports marketing is to build a portfolio. This means either freelancing or applying for an internship to gain experience. The former is preferable because it will allow you to showcase your work to potential employers. The latter is also a great option as it will allow you to learn from expert in the field. In either case, you must create a portfolio of your work that is representative of your abilities. This portfolio should include everything from online content to print media. The more diverse your portfolio the better. If you can, find a way to get published in a digital magazine or on a blog. This will assist you in building your brand and give you exposure to an audience.
Find Your Niche
Once you’ve built your portfolio, it’s time to find your niche. This is a bit simpler said than done because there are so many different sports and marketing industries. If you want to be a sports manager, for example, you should specialize in football. If you want to be a marketer, you should specialize in the entertainment industry or focus on a certain sport. It is a good idea to take a little bit of everything into consideration. For example, if you’re a creative individual who enjoys marketing, you could specialize in the design and marketing of athletic wear for the entertainment industry. The key is to find a way to fit in with the team while being able to offer valuable creative input.
Grow A Portfolio
Now that you’ve found your niche, the next step is to grow your portfolio. Just because you’ve found a niche, it doesn’t mean that you want to limit yourself to one sport or industry. Instead, you want to continue to grow your network and gain experience in different areas. By taking on freelance projects, you can showcase your versatility and build on your existing knowledge. Alternatively, if there are any entry-level positions available, it’s a great opportunity to further your education while gaining practical experience.
Join A Sports Marketing Network
If you want to network and gain experience, it’s a good idea to join a sports marketing network. These are groups of individuals who work together to facilitate communication, partnership, and project management. They can be great for freelancers and interns because they allow for opportunities to meet people, network, and gain experience. If you have an interest in sports, this is a great place to start. Additionally, if you’re new to the industry, they can assist you in getting introduced to the right people.
Get A Job
If none of the above seem like a fit, you can always try getting a job. The first step is to contact local sports marketing firms and ask for an informational interview. These are interviews that aren’t necessarily open to the public. The information gained from these interviews can be invaluable. Additionally, get connected with sports industry members through social media or contact them via email. Many companies don’t always advertise the fact that they’re looking for new employees, but they will if you ask nicely. Finally, if all else fails, apply for a job at a firm with a strong reputation.
Sports are a large part of our culture and they continue to grow in popularity. Seeing as there is so much opportunity in the sports marketing industry, it’s a good idea to get involved now before you decide that you don’t want to pursue a career in sports.