In a world where almost everyone is online, how can you possibly reach people without the internet? There are many different ways to market your business, products, and services, but perhaps the most effective (and certainly the most expensive) is via online marketing. The internet lets you target specific groups of people and allows you to show them content that is specifically tailored to them. You can place ads on social media, run digital campaigns, and even create YouTube videos with your messaging in them! There are so many tools available to marketeers who want to make sure their campaigns are effective, but are struggling to spend more than a few hundred dollars a month!
If you’re looking for ways to grow your business and looking into the cost of various marketing options, you’ve come to the right place! We’re going to walk you through a few of the more popular high-end online marketing services so you can see what they have to offer and if they’re suitable for your needs. We’ll also cover some of the lesser-known services so you can see what this industry has to offer beyond the big-name brands. Let’s get started.
If you’re coming from the perspective of a business owner who is just starting to grow their business, you’re probably wondering what a marketing strategist has to offer. In a nutshell, a marketing strategist is a professional who helps businesses grow their revenue and profits by strategically planning and executing marketing campaigns. HubSpot is the #1 tool used by marketing strategists across the world, and for good reason – it’s super simple to use and allows for virtually limitless customization, making it the perfect fit for beginners.
There are four main areas of HubSpot you need to look into when considering whether or not this tool is right for your business. The first is the design, which you can completely alter to fit your needs. The next is the content, which you can use to create email campaigns, landing pages, and more. The third is the analytics, which you can track and analyze all your marketing efforts to determine their success. The last and probably the most important area of HubSpot is the targeting, which you can use to pinpoint the ideal audience (customers, leads, or donors) for your campaign.
When it comes to the cost of HubSpot, you can expect to pay between $15 and $20 per month for the smallest business license. If you’re looking for something even slightly more sophisticated, you’ll need to pay between $25 and $35 per month. To get the most out of HubSpot, you’ll need to have at least one person who is dedicated to managing the program on a daily basis, including creating new accounts, monitoring analytics, and sending out email blasts. Since this is a highly technical and specialized tool, you’ll also need to have someone on staff who is an expert in marketing, digital marketing, or email marketing.
Buffer is slightly less recognizable than HubSpot but still one of the most popular tools in this space. With Buffer, you can create and schedule Facebook and Instagram posts in a few easy steps. Plus, you can create videos, too! If you have a solid understanding of social media and how to use Facebook to spread your message, you’ll find it an extremely user-friendly tool for getting your content out there to the world.
Buffer costs $5 per month for the smallest business license, and $15 per month for the standard one. To get the most from this tool, you’ll need to have one person who is dedicated to managing the content on a daily basis. This person should be able to get the maximum result from this platform by creating engaging content that attracts potential customers.
If you’re looking for a more traditional email marketing tool to help you get the word out there, you’ve probably considered ConvertKit. This is an email marketing tool that can be used to create automated email broadcasts for you to send out to your audience. What makes this tool different from the rest is that it integrates perfectly with HubSpot, so you can use the two together!
ConvertKit comes with a free plan that allows you to send automated emails up to 15 times per month to up to 500 subscribers. If you need something more powerful, you can upgrade to the Business plan, which costs you $5 per month and gives you unlimited automated emails, plus adds a few other features.
To get the most from ConvertKit, you’ll need at least one person who is dedicated to managing the program on a daily basis. This person should be able to get the most out of ConvertKit by creating engaging email campaigns that attract potential customers to your website.
Finally, for those who are looking for a free email marketing tool, we have MailChimp. MailChimp is one of the most popular free email marketing tools around due to its simplicity and the variety of features it offers. What sets it apart from other free email marketing platforms is that you can create custom HTML emails to send out to your audience, as well as easily create autoresponder campaigns to keep in touch with previous customers!
MailChimp is a free tool to use for up to 1,000 subscribers, with premium services starting at just $5 per month for the basic plan. To get the most from this tool, you’ll need at least one person who is dedicated to managing the content on a daily basis. This person should be able to get the most out of this tool by creating engaging email campaigns and using the automated responders to follow up with new customers.
A Few Other Services to Consider
In addition to the four tools covered here, there are several other high-end services that can be used to grow and market your business. Some of the other tools are:
- Pricing Planner (disclosure: This is a tool we use and recommend!)
- Harvard Business Review Blogger
- Blogging Expert
- Youth Career Coach
- Virtual Assistant
- LinkedIn Marketing Manager
- HubSpot Private Beta Tester
- SEO Specialist
- Pay Per Click Professional
- Facebook Ads Specialist
- Inbound Marketing Consultant
- Digital Marketing Manager
- Content Strategy Specialist
- Brand Manager
- Branding Specialist
We hope this article has helped you discover new and exciting ways to grow your business. Remember, the point of this article is to help you find alternatives to traditional methods since they can get very expensive. In addition to being cost-effective, many of these tools and services offer specialized strategies and tactics that can help your business grow.