With the world now physically embracing the concept of “social distancing,” many professionals are looking for ways to stay connected to their peers while working from home.
The 2020 health care marketing courses listed below offer healthcare marketers the opportunity to learn from the best in a digital space.
The demand for digital marketing and social media skills is at an all-time high as people seek to remain connected to their communities and remain relevant during the pandemic. Healthcare marketers can take advantage of this trend and expand their expertise by earning a digital marketing certificate along with their master’s degree.
Medical Marketing Institute is a non-profit educational organization that aims to increase access to healthcare through online courses, conferences, and workshops. They curate courses that teach medical marketing and related specialties, with a specific focus on the pharmaceutical, life science, and medical device industries.
MMi provides a wealth of information regarding medical product marketing, with over twenty courses to choose from.
The Association of Chamber of Commerce Enterprises, or ACE, is a nonprofit organization whose mission is to “advance excellence and engagement in industry.” To achieve this, they provide educational opportunities for executives and professionals involved in managing business operations and development. Their online healthcare marketing certificate, for example, is designed for marketers, sales managers, and business owners who are seeking to gain a better understanding of the field.
The certificate program is built around a series of case studies that utilize both real-world and digital marketing techniques to analyze how healthcare marketing tactics and strategies influenced the performance of branded products and services. Moreover, participants can take advantage of personalized learning platforms that feature an individual tutor who provides one-on-one assistance with any question. The curriculum is also available in a self-paced option, allowing students to learn at their own pace.
Similarly, Touro University is “dedicated to providing quality, accredited education to future healthcare leaders and professionals. During these unprecedented times, we have reinvented how we will educate our students. “
Their online Master of Science in Health Care Administration and Leadership program, for example, is a full-time, non-degree program that leads to a Master of Science in Health Care Administration and Leadership. It features six months of online learning, followed by a one-year internship. At the end of the program, graduates are able to become licensed registered nurses, midwives, or practical nurse practitioners.
Kaplan Learning Systems, headquartered in Oakland, California, is the parent company of several successful online learning platforms, including Pearson, Fryinger, and Houghton Mifflin. Their health care unit, Kaplan LMS, focuses on customized blended learning—a combination of online instruction and one-on-one coaching—to help working professionals keep current with the constantly changing healthcare landscape.
Kaplan’s Master of Science in Healthcare Administration program is an applied healthcare administration certificate program that develops critical thinking and problem solving skills as well as the ability to manage change. Students gain the knowledge and experience necessary to effectively function within the healthcare industry.
Why Learn Healthcare Marketing From Scratch?
There are hundreds of online healthcare marketing degrees and certificates to choose from, all of which promise to teach you everything you need to know about the field. While there’s no denying the value of these degree options, anyone coming straight out of college might be a little overwhelmed by the sheer volume of information.
An alternative is to learn healthcare marketing from scratch. By gaining some real-world experience and getting a job in the field, you’ll be able to develop the foundational knowledge you need to succeed. Even better, you can do this while still having a full-time job!
Why Should You Learn Digital Marketing?
According to the HubSpot Blog, as of 2020, over 450 million American consumers use social media platforms like Twitter, Facebook, and Instagram. Additionally, over 95% of consumers research online reviews before purchasing a product or service, and nearly 80% of people have changed their buying habits because of online reviews.
Decades of marketing research prove that digital marketing is the preferred marketing method for brands because it’s effective, cheap, and accessible. Moreover, because digital marketing is a transactional medium, marketers can measure the success of their tactics and strategies via their sales cycles and revenue.
Where Do I Start?
If you’re looking for an easy way to learn health care marketing, consider earning a Certificate of Completion in Healthcare Administration Using Digital Marketing or Social Media. With these certificates, you’ll gain the foundational knowledge you need to succeed in the field while also remaining current with the latest trends and tools. Plus, you’ll have a chance to develop specialized skills such as SEO, email marketing, and digital marketing analytics.
These courses are a great option for anyone looking to gain a better understanding of the field and prepare for any related career opportunities, especially now that universities are reopening and students can gain instant access to online learning. With the world shifting to a digital sphere, the demand for marketing and social media skills is at an all-time high, and healthcare professionals can take advantage of this trend to earn a second degree while also working. Moreover, with many healthcare jobs shifting to online forms, students can gain valuable experiential learning by doing and engaging with course content as part of their job requirements.