Healthcare Marketing Certificate – Online Training Guide

Do you want to work in healthcare marketing and need a certificate to prove it? Do you need training for a job in healthcare marketing and don’t want to study full-time? Are you a healthcare marketer and looking for a new challenge?

If so, then you have come to the right place. Here, we will provide you with all the information you need to become a healthcare marketing professional. We will also introduce you to some of the key players behind the scenes, so that you can familiarise yourself with the healthcare marketing landscape.

What Is Healthcare Marketing?

Healthcare marketing is a combination of marketing and communications strategies designed to promote and sell healthcare products and services to healthcare consumers. Basically, you will be doing everything from advertising to selling medicines and medical devices, as well as healthcare equipment and insurance. You will also be responsible for creating awareness and engaging audiences using digital platforms such as social media.

The scope of healthcare marketing can vary from working with a pharmaceutical company to creating awareness around a new medicine to selling dental equipment or implants. However, there are some basic principles that apply to all areas of healthcare marketing.

Why Should You Study Healthcare Marketing?

There are several reasons why you should study healthcare marketing. First, it is a combination of marketing and communications, which you can explore interests and hobbies. Second, you will get to grips with various types of databases, which you can use to your advantage. Third, you will gain valuable experience by interning with a reputable organisation.

What Is Clinical Research?

Clinical research is the process of scientifically investigating the effects of therapeutics (drugs) or devices (e.g., surgical implants, prostheses, and orthopaedic implants) in humans. Research is usually done to establish whether a drug or device is safe and effective for certain conditions and/or patients, and to improve existing medications and/or devices. As the name implies, clinical research studies are usually done on humans, with the aim of improving their health.

In many cases, clinical research is what happens before a medication or device is approved for use in the marketplace. This is especially true for new drugs and devices that are introduced to the market. Once safety and efficacy are established in clinical research, the pharmaceutical or device company can apply for market approval from the regulatory body (e.g., the Food and Drug Administration in the United States).

What Is Marketing?

Marketing is the process of identifying and engaging with potential customers (also known as consumers) to gain their interest and drive purchase actions. A marketer’s job is to understand the needs and wants of people and to satisfy these needs with products and/or services that the brand or organisation can offer. Marketers use a variety of tools and techniques, including but not limited to, marketing research, market analysis, campaign execution, and measurement. Marketing is all about creating interest and gainful activity in potential customers.

What Is A Pharma Marketing Manager?

A Pharma Marketing Manager is a pharmaceutical marketing professional who oversees the marketing activity of a pharmaceutical company. This includes, but is not limited to, creating awareness, engaging audiences, and ultimately converting leisure time activity (i.e., people looking at your website or reading your magazine) into paying customers (i.e., people buying your product).

A Pharma Marketing Manager is usually employed by a pharmaceutical company, and is often responsible for leading or contributing to the development of new drugs and/or revising marketing strategies for existing medicines. They analyze customers’ behaviour, determine future marketing objectives, and oversee the implementation of marketing plans.

Why Do You Need A Pharmaceutical Marketing Manager?

You need a pharmaceutical marketing manager if you are a pharmaceutical company. Depending on the size of your organisation, you may decide that having a dedicated person solely responsible for marketing plays to your advantage. This could be because you need someone to cover the entire process from concept to commercialisation and you don’t want to spread yourself thin.

A pharmaceutical marketing manager can be either internal or external to your company. Internally, you could have a marketing manager who is also a researcher, which means they can both plan and contribute to drug discovery. Externally, you could outsource the role to an agency that has in-house expertise in pharmaceutical marketing. This can be less expensive and more convenient than keeping a full-time position in-house.

What Is Orthopaedic Marketing?

Orthopaedic marketing is the branch of healthcare marketing that promotes and sells the products and services used in the field of orthopaedics (bone and joint health). As the name implies, orthopaedic marketing is all about selling medical equipment and implants for use in orthopaedics, as well as pharmaceuticals used in the treatment of orthopaedic conditions.

Why Should You Study Orthopaedic Marketing?

There are two key reasons why you should study orthopaedic marketing. First, you will get an insight into the field of orthopaedics. If you are not already familiar with orthopaedics, then this is a good place to start. The second reason is that you will get to grips with various types of databases, which you can use to your advantage. Last but not least, you will gain valuable experience by interning with a reputable orthopaedic marketing company.

What Is A Dental Marketing Manager?

A Dental Marketing Manager is a dental marketing professional who oversees the marketing activity of a dental company. This includes, but is not limited to, creating awareness, engaging audiences, and ultimately converting leisure time activity (i.e., people looking at your website or reading your magazine) into paying customers (i.e., people buying your product).

A Dental Marketing Manager is usually employed by a dental company, and is often responsible for leading or contributing to the development of new tooth whitening products and/or therapeutic strategies. They analyze customers’ behaviour, determine future marketing objectives, and oversee the implementation of marketing plans.

A Dental Marketing Manager guides dental companies through the entire sales funnel, from initial interest to final purchase. This could entail anything from researching the best methods for attracting new customers to developing online marketing strategies to streamline the conversion process.

Why Do You Need A Dental Marketing Manager?

You need a dental marketing manager if you are a dental company. Depending on the size of your organisation, you may decide that having a dedicated person solely responsible for marketing plays to your advantage. This could be because you need someone to cover the entire process from concept to commercialisation and you don’t want to spread yourself thin.

A dental marketing manager can be either internal or external to your company. Internally, you could have a marketing manager who is also a dentist, which means they can both plan and contribute to dental treatment. Externally, you could outsource the role to an agency that has in-house expertise in dental marketing. This can be less expensive and more convenient than keeping a full-time position in-house.

What Is An Overall Marketing Manager?

An Overall Marketing Manager is a marketing manager who is responsible for the overall marketing strategy and operations of an organisation. This includes determining marketing goals and priorities, defining and executing promotional plans, and measuring the effectiveness of all marketing activities. Overall marketing managers often work in a consultative capacity with internal departments, such as sales, and/or external partners (i.e., agencies and companies selling products and services within the healthcare industry).

Overall marketing managers should have a good working knowledge of various disciplines, including, but not limited to, marketing, communications, and sales.

Why Should You Study An Overall Marketing Manager?

Besides getting an idea of what a marketing manager does, you should study an overall marketing manager because it is one of the most in-demand roles in marketing today. Companies are seeking people who can create marketing strategies, implement marketing campaigns, and evaluate marketing results.

An overall marketing manager can be either internal or external to your company. Internally, you could have a marketing manager who is also an accountant, which means they can both plan and evaluate marketing activity. Externally, you could outsource the role to an agency that has in-house expertise in marketing.

Marketing Specialties

A good marketing manager should be able to plan and implement marketing campaigns for a variety of products and services. Below, you will find a list of marketing specialties that you should know and be able to plan and implement.