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What is the Head of Online Marketing in Munich?

In October 2017, Google announced the results of its most recent search engine optimization (SEO) performance review. The review was focused on whether or not site owners were doing enough “inbound marketing” to attract and retain quality traffic to their websites. To qualify for a transparent review, businesses had to have a minimum of 500 searches per month on Google, Bing, and Yandex.

The results were shocking: only 23% of websites evaluated were deemed “high-performing” in terms of SEO strategy, with the majority falling into the “medium performing” category. For context, high-performing websites are characterized by having high engagement rates, low bounce rates, and high conversion rates.

While alarming, these figures shouldn’t come as a great surprise. After all, if we compare the head of online marketing in Munich to the role’s responsibilities as defined by the Gartner marketing jobs report, we can discern a number of areas where the two roles diverge.

The Gartner Report

First off, let’s examine the responsibilities of the head of online marketing in Munich as they are laid out in the Gartner report.

  • Developing and implementing a brand voice and editorial calendar
  • Overseeing SEO strategy and measurement
  • Determining the content marketing strategy and measuring results
  • Leading the marketing communications strategy and measurement
  • Evaluating digital marketing performance

As the name would suggest, the head of online marketing in Munich is responsible for the entire digital marketing function within an SME (Small to Medium-sized Enterprises) in Munich. While this might not seem like a lot of work to some, experience shows that this is a huge task for one person (or one team).

Marketing Jobs in Munich

Looking for a job in marketing? You might want to consider Munich. The city was named the 5th most liveable city in the world, and 9th most visited city on the planet, according to the 2017 Global Liveability Report by the Economist Intelligence Unit.

The city is home to one of the biggest trade fairs in Germany, the Munich Biennial, which is held every two years. The next event is the Munich Art Fair, which takes place from mid-April to mid-June. The number of jobs available in Munich for marketers rise by 12% annually.

Dresscode: Casual. Dress code: Attractive.

If you want to work in marketing and live in Munich, your first port of call should be the international job board, Monster.com. There, you will find a variety of marketing positions from which to choose. Take a quick glance at the following screenshot, which highlights a handful of marketing jobs that are currently available:

  • Marketing Jobs in Munich, Germany
  • Munich, Germany Marketing jobs
  • Munich, Germany Marketing jobs <p><ul><li>Senior Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Product)</li><li>Marketing Coordinator (Product)</li><li>Marketing Executive (Product)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Service)</li><li>Marketing Coordinator (Service)</li><li>Marketing Executive (Service)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Business)</li><li>Marketing Coordinator (Business)</li><li>Marketing Executive (Business)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Product)</li><li>Marketing Coordinator (Product)</li><li>Marketing Executive (Product)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Service)</li><li>Marketing Coordinator (Service)</li><li>Marketing Executive (Service)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Business)</li><li>Marketing Coordinator (Business)</li><li>Marketing Executive (Business)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Product)</li><li>Marketing Coordinator (Product)</li><li>Marketing Executive (Product)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Service)</li><li>Marketing Coordinator (Service)</li><li>Marketing Executive (Service)</li><li>Digital Marketing Manager</li><li>Marketing Manager (Digital Marketing)</li><li>Marketing Manager (International Marketing)</li><li>Senior Manager, Marketing Communications (Business)</li><li>Marketing Coordinator (Business)</li><li>Marketing Executive (Business)</li><li>Digital Marketing Manager</li>

    The Role of the Head of Online Marketing in Germany

    So, what is the head of online marketing in Germany? Let’s examine the responsibilities of the position, as detailed in the Global Search Rankings 2020 report by the Search Marketing Agency (SMA).