With the new year already started, many businesses are taking the time to re-evaluate their marketing strategies and tactics. For those who are interested in marketing products and services to the Hawaiian Islands, here are a few tips on how to get started.
Consider Email Marketing
The first thing to consider when marketing to Hawaii is email marketing. Email marketing is effective for many reasons. First, it’s easy to reach a large audience. Second, customers and potential customers can subscribe to receive important notifications from you about new products or promotions. Third, customers can click through to your site from an email if you’ve indicated that email is the best way to get in touch. Fourth, customers can unsubscribe from email marketing campaigns at any time. And finally, not every email client or device displays graphics or text poorly, so you’ll likely reach your audience regardless of what email platform you use.
Build An Email List
Once you’ve decided that email marketing is the way forward, the next step is to build an email list of your contacts. You can do this by either asking people to sign up, or by getting people to subscribe by offering them valuable content in exchange for their email address. The key to successfully marketing to Hawaii is to build a list of email contacts who live and breathe Hawaii. Once you’ve got that, you can start to send out useful information about your products and services to these people. You can use a tool like MailChimp to easily find the contact information of your list of subscribers or buyers.
Use Google Analisys To Find Out More About Your Target Audience
If you’re looking to find out more about your target audience in Hawaii, then you’ve come to the right place. Google Analytics is a free tool that can help you track the digital behaviors of your website visitors. With Google Analytics you can:
- Find out the demographics, such as age, gender, and interests of your audience
- See which pages your audience visits and which ones they leave without taking action
- Find out what actions your audience takes within your site, such as filling out a form or buying a product
- See how many people are clicking on the various buttons on your website
- See which affiliate products are bringing in the most revenue
- Find out the key words and phrases that people are using to find your product or service
- See which social media platforms your audience uses and how often they visit those platforms
- Learn how to engage with your audience using both traditional and social media
- Measure the success of your marketing efforts and make better decisions based on the results
- And much more…
Set Up Autoresponder Series
One of the most effective ways to get customers to hear your message is to send out a series of informative emails, usually with an opt-in form at the bottom of the email. Once you’ve gotten their email address you can set up a simple autoresponder sequence featuring several emails about your industry, products, and services. You can use a tool like MailChimp to create and send out these autoresponder emails in no time.
Use Video Content
When a customer or potential customer is researching your product or service, they’re usually looking for all the information they can get their hands on. One of the best ways to make a lasting impression is to use video content. A customer or potential customer can watch a quick video, take a look at your company’s YouTube channel, or visit your website and watch a narrated walk-through of the product. You can find a voice-over artist who specializes in reading the text on video or even creating original audio content for you to use. Using video content is a great way to connect with customers on a personal level and show them how your product or service can make their life easier or better. It shows that you’re thinking about their needs and challenges and how your product or service can solve those problems. Additionally, a video can be uploaded to YouTube and viewed by anyone, anywhere in the world, at any time. Your product or service may not yet be available for purchase, but if someone is interested in what you’ve got to offer, they can find out more by simply searching for your company’s name or brand on YouTube.
Above all else, make sure that your marketing materials, including your website, email marketing, and social media, feature the correct legal information. This means you must register your company in Hawaii, have a physical location there, and maintain a bank account. If you don’t live and work in Hawaii but you’re still interested in marketing to the state, check out the online marketing certificate program at the local community college.