YouTube is the most popular video platform, with over 1 billion monthly active users. It’s also one of the most complicated ones, with over 100 million videos stored in user-uploaded playlists. In this article, we’ll teach you the basics of using hashtags on YouTube videos, including how to find the right hashtags for your videos, the impact they have on your video’s SEO, and more.
What Are Hashtags?
A hashtag is basically a keyword or group of keywords used to identify content on social media platforms, like Twitter and YouTube. When a user performs a search on YouTube, keywords in the hashtags appear in the suggested videos section alongside the results from the main video search.
The advantage of using hashtags on YouTube is that it allows you to keep your video’s content fresh in the minds of your audience, thus increasing the odds of them coming back for more. If you want to drive traffic to your website or blog from YouTube, it’s essential to incorporate hashtags into your strategy.
Why Should You Use Hashtags On Your YouTube Videos?
There are several good reasons why you should use hashtags on your YouTube videos. First, by incorporating keywords into your video’s content, you make it easier for people to find it when they search for content on YouTube. Second, using keywords in the hashtags for your videos allows you to get in touch with people who are interested in your subject matter. Third, incorporating keywords into the titles of your videos helps search engines to determine the importance of your content. Finally, using keywords in your article titles and descriptions helps drive relevant traffic to your website.
How Do You Find the Right Hashtags For Your Videos?
When you’re brainstorming keywords for your videos, make sure you’re incorporating terms that people are actually searching for. You can use free tools like Google Keyword Planner to find the right keywords without having to run a costly advertising campaign first.
If you’re doing your research over the phone, be sure to look for competitive analysis tools that can give you an idea of how your competitors are using keywords in their content, and use that data to find the right hashtags. For example, if you notice your competitors are using a lot of #vlog, maybe you should consider using that hashtag as well.
How Do You Use the Right Hashtags?
After you’ve found the right keywords, it’s time to incorporate them into your content. For video content, you have two options. First, you can use the keywords in the URLs for the videos, like this:
Second, you can add them to your video’s text in a way that makes sense for your target audience. Some creators will use the keywords at the end of their titles, while others will put them in the descriptions. However, the most effective method is to put them in the video’s text itself, as keywords in the text tend to get the most views, especially if they’re paired with a well-chosen image.
What Are the Different Types of Hashtags?
There are three types of hashtags:
- Standard hashtags: These are the hashtags that you’ll usually find associated with videos on social media platforms. Examples include #vlog, #funny, #game, #travel, #food, and #fashion. If you perform a search on YouTube using any of these hashtags, you’ll find a wide range of relevant videos.
- Generic hashtags: These are the hashtags that you might see associated with content on different platforms. For example, if you notice #swapchat has become very popular recently on TikTok, that’s because the platform focuses a lot on content that relates to memes and pranks. Meme-based videos generally don’t require much in the way of content or production value, which is why they tend to be very popular on TikTok. Similarly, prank-related videos often feature content that’s been borrowed from other platforms, like Instagram or TikTok. If you watch a lot of these types of videos on YouTube, you’ll start to see a lot of repetition, which is why they’re generally less effective than standard hashtag videos.
- Topic-based hashtags: These are the hashtags that you find associated with topics of interest. For example, if you’re passionate about food, cuisine, and restaurant culture, you can use the #food hashtag on your videos to connect with other people who are also interested in that topic. Similarly, if you’re a fashion YouTuber, you can use #fashion as a hashtag to connect with people who are interested in fashion-related content. With topic-based hashtags, you often find that the videos with the most views are the ones that are focused on a specific topic, versus the ones that just use a popular hashtag.
How Do You Find The Right People To Follow?
If you want to find the right people to follow on YouTube, start by looking at other creators who are doing interesting things in your niche. For example, let’s say you’re passionate about fashion, style, and shopping. If you visit the blogs and Instagram accounts of popular fashion YouTubers, you’ll notice that many of them have millions of followers. If you want to be able to connect with people who are interested in fashion on your platform, you can use tools like Google’s Blogger to found blogs and websites that are related to your niche.
After you’ve found a list of related bloggers and website owners, it’s time to connect with them. Simply find their contact details (include email addresses in your outreach) and send them a short, informative email, introducing yourself and your channel. Many creators will respond to emails from new creators, especially if you communicate with them occasionally.
How Do You Organize Your YouTube Channel’s Content?
YouTube creators generally organize their content into playlists, where they can keep track of their videos’ contents and ensure that new videos go back to the right place when replying to comments or engaging with viewers. Playlists allow YouTubers to keep track of their content in a way that suits their needs.
There are several different ways that you can organize your playlists. First, you can create a playlist for each of the keywords and topics that you used for your videos. This way, you can ensure that your videos are easily categorized and located when someone needs them. For example, let’s say that you had a playlist called #foodporn, all of the videos in that playlist would be related to food and restaurants. Similarly, if you used the hashtag #vlog, all of the videos in that playlist would be focused on daily vlogging.
Second, you can create a playlist for the most popular videos in your channel. This way, you can ensure that new users will find your content and get value from it. For example, let’s say that you had a playlist of all of the top-rated videos in your channel. If someone searches for that specific topic or keyword on YouTube, they will see your top-rated videos, which will then direct them to your channel.
How Do You Engage With Your YouTube Audience?
One of the most important things for a YouTube creator to do is to engage with their audience. If you’ve got a large enough audience, you can use your channel to post new content almost every day.
The key is to make interesting videos that will motivate people to come back for more. If you want to keep your audience, make sure to interact with them frequently by responding to comments, liking videos, and sharing content that’s relevant to them.