Over the last few years, social media has become an essential tool in anyone’s marketing arsenal. Why? Because as a society, we’ve become accustomed to connecting with our preferred brands and people on the platforms that we use everyday. So when it comes to driving traffic and creating engagement, Twitter, Instagram, and Facebook can still produce massive returns on investment.
The Virtues Of These Platforms
Of course, this doesn’t mean that all social media platforms are created equal. Some are better suited than others to grow your business, so you must consider whatever features or functions you need for your brand. For example, if you’re looking for a place to engage with your customers and grow your mailing list, then LinkedIn is a great choice. However, if you need a platform that is quick and easy to use, then Twitter is the one for you.
Why Are These Channels So Powerful?
If you look at any business or marketing plan, there are usually three pillars:
- digital marketing
- social media marketing
- landing pages
Each one of these pillars plays a vital role in getting your message out to the public. But it’s only when you put them all together that you get a complete picture of what is working and what needs to be changed to reach more people.
When it comes to digital marketing, the first thing you’ll want to consider is attracting the right audience. For example, if you’re launching a new product or service and want to drive sales, you’ll want to choose a channel that has a large audience of potential customers. If you’re looking to grow your social media presence, then your first port of call should be the platforms that already have the audience you’re looking for.
When choosing which social media platforms to use, it’s important to look at the demographics of your target audience. If you’re looking to grow your business in Australia, then you’ll want to be sure to include Australian citizens in your target audience. Similarly, if you’re looking for a platform that has a lot of users in the UK, then Twitter is the perfect place to be.
The Demographics Of Twitter Users In The UK
According to the most recent stats from Statista, there are currently 76.9 million users on TikTok in the UK and 8.4 million on Instagram. If you’re looking to target the UK audience, then these platforms are a perfect place to start.
TikTok is one of the most popular social media platforms globally, with over 500 million monthly active users as of September 2021. Much like Twitter, TikTok is mostly used by millennials and Gen Z for social media. 72% of TikTok users are between the ages of 18-29.
Since its launch in 2017, TikTok has become a favourite among millennials and Gen Z for its entertaining content and ease of use. Its trending topics are mainly based on viral trends and popular culture, so it can be hard to find advice or resources on how to grow your account on this platform. But with over 500 million users, it would be a shame to not take advantage of the audience.
The Role Of Influencers In Your Campaign
Whether you’re a brand, business, or an individual, getting in touch with influencers is a great way to gain traction and spread the word about your product or service. After all, the internet is filled with incredible creators who can help you build credibility and gain credibility yourself.
For example, if you’re a fashion brand looking to gain some credibility for your clothes, you could choose to work with a popular fashion blogger who already has a large following. By featuring their content in your campaign, they may choose to feature you in return. Alternatively, you could choose to work with a popular lifestyle blogger who writes about fashion, style, and lifestyle. In this way, everyone benefits.
However, not all influencers are created equal. Just like with any other form of content, you’ll want to work with an influencer who is a good fit for your brand. In order to build an effective campaign, you must consider their audience, so make sure that you do your research before committing. Also, make sure that their social media accounts are relevant to your niche. If you’re not sure where to start, then simply choose an influencer who has content that is suitable for your audience. You can also use sites like InfluencerDB or Topsy to find the right person for the job. Plus, be sure to read the influencer’s social media posts to get a better idea of what you’re dealing with. You can’t predict what type of content an influencer will create for your brand, so it’s essential that you know what to expect. If possible, have a look at their previous work to get an idea of how the influencer will approach your project.
The Virtues Of Instagram
Instagram was originally only available in Europe and the US, but over the last couple of years, it has become so popular that it is now available in over 170 countries. If you’re looking for a place to grow your business or brand, then Instagram is the perfect choice.
Due to its popularity among the younger generation, Instagram is the perfect place to target millennials and Gen Z. If you want to appeal to this audience, then make sure to follow the rules and guidelines that Instagram sets out and work with a personal account manager who can help you develop a successful Instagram campaign. Having a large following on this platform is incredibly valuable, especially if you can harness the power of Instagram’s algorithm. Just remember: the more you post, the more your posts will appear in the feed of your followers.
The Benefits Of LinkedIn
If you’re looking for a place to hang out online and connect with like-minded individuals who could become future customers or new colleagues, then LinkedIn is the perfect choice.
LinkedIn is the professional version of Facebook and Twitter, combining the social element with the professional side. This is why many regard LinkedIn as the best place to network and find jobs. If you’re looking for a digital marketing platform that is most popular among older users, then consider choosing another network. But if you want to target the younger generation, then LinkedIn is a great option.
As a marketer or business person, you’ll want to consider how much effort you’re willing to put in to gain traction and how much you want to spend. If you’re looking for a ready-made audience, then TikTok and Instagram may be the right choice since they are incredibly popular amongst the younger generation. But if you want to put in the effort to grow your account, then LinkedIn is the perfect choice. When choosing a network, it’s important to look at the demographics and the cultures of your target audience. If you’re not sure where to start, then choose a network that has a large audience of potential customers or users in your target area.
When developing your plan, you must consider how much you want to put in to gain traction and how much you want to spend. If you want a ready-made audience, then you may want to choose a platform like TikTok or Instagram. But if you want to put in the effort to grow your account, then choose a network like LinkedIn. With over 500 million users, LinkedIn is the perfect choice for anyone needing to get their message out to the public. If you’re looking to target the UK audience specifically, then Instagram and TikTok are great places to start. But for the most part, LinkedIn is the perfect place to grow your account.