You’ve probably heard of a landing page, the webpage that acts as a gateway to a website or app. A landing page is basically the front page of a website or app when it comes down to it. This page is what users will see when they visit the website or app and are trying to figure out what it is all about. So, whether you are an individual or a small business, having a decent-looking and -functioning landing page is probably a must.
Build A Testing Groundstage
Before you put all your eggs in one basket and rush into launching your website or app, it’s important to try it out first. Like with any new product or service, you need to make sure that everything works as expected. For this reason, it’s advisable to have some sort of testing groundstage, a place where you can experiment with different ideas and discover what works and what doesn’t. This is why it’s important to have multiple landing pages – one for each experiment you undertake.
Make Sure Your Website Or App Is Mobile-Friendly
Having a mobile-friendly website or app is always a good idea, especially if you’re trying to reach the general public with your marketing efforts. If a user visits your site or app via a mobile device, like a smartphone or tablet, you want the site or app to look the same as it would on a computer or television. One handy way to test whether or not your site or app is mobile-friendly is through Google’s Mobile-Friendly Test. Just enter your website or app’s URL into the box at the top of your Google search results and click the “mobile-friendly” link that pops up. If your site or app passes the test with flying colors, you can be sure that you’ve got a potentially lucrative customer base on your hands. And remember: the more digital marketing channels you can reach effectively, the better your chances of reaching your audience.
Use All Of The Right Channels
Nowadays, people rarely use just one source for their media consumption; instead, they visit various platforms (such as YouTube, Facebook, and Instagram) to get their news and entertainment. If you’re a digital marketer and you want to maximize the effect of your marketing efforts, it’s important to use all of the right channels to get your message across. While the above mentioned platforms can all be used to reach your audience, they can also be used to track the effectiveness of your marketing campaigns. So, by using multiple channels, you can get a complete picture of the impact of your digital marketing efforts. This is especially important if you’re finding traditional channels (such as TV commercials) to be less effective. You can also use web analytics tools like Google Analytics to track the activity of your website or app’s visitors and to determine which marketing strategies are producing the most results.
Find Your Niche
Depending on your product or service, you may want to find a niche that is the perfect fit for you. If you’re a photographer and you want to sell your photos online, you can use the abovementioned platforms to find your perfect audience. Just enter “photography” in the search bar on any of the social media channels and you’ll see a variety of stock photo websites and apps that you can use to showcase your work. From there, you can find your niche in the eyes of the general public and begin building a following. Also, don’t be afraid to try out paid advertising on social media either – you can always turn off the adverts if they’re not providing any value. Ultimately, you want to find a way to connect with your audience and develop an online reputation that is both reputable and profitable.
Another effective form of digital marketing is video marketing. Thanks to platforms like YouTube, which makes it incredibly easy to create and upload video content, anyone can become a video content creator. Just take a look at the popular YouTube Channels (big or small) that weren’t created by brands or businesses for businesses. They are created by individuals for individuals. Maybe you’ll even discover a few niche channels that are just for fun and have a following of their own.
Videos can also be used in product demos, which is why most large businesses use video content in their marketing materials. Whether you decide to create a how-to video or go the more personalized route and interview subject-matter experts, videos can make or break your marketing strategy. They can be used to educate your audience about your product or service, provide them with useful information, or entertain them while they’re trying to learn something worthwhile.
Videos can also be used to drive traffic to your site or app. Simply find a relevant video that involves your product or service and then create a custom headline, description, and thumbnail that makes it easy for potential customers to find you. The more you put in, the more you’ll get back. And don’t worry about being fancy; simpler is usually better when it comes to visuals. In case you want to learn more, here are a few YouTube SEO tips that will help you optimize your content for the search engine.
Keep Content Fresh
Just like any other form of marketing, the more you do it, the more effective it becomes. If you want to keep your content fresh, re-visit your blog posts regularly or create a YouTube playlist of the latest industry news and podcasts from around the web. Doing this promotes an ongoing relationship with your audience and allows you to provide value to them time and time again. You can also use tools like Hootsuite to keep an eye on your social media channels and ensure that you’re always posting fresh content.
Establish Yourself As An Authority In Your Niche
Once you’ve found your niche, it’s time to establish yourself as an authority in your niche. This entails proving to your audience that you know your stuff and that you’re capable of giving them helpful advice and guidance on your topic. The best way to do this is by creating and disseminating high-quality content that teaches them something new or that expands on a topic that they’re already familiar with. Established brands usually do this through their blogs and social media channels. However, for smaller businesses, it’s often easier to do this through video content. Interviewing subject-matter experts, producing helpful how-to guides, and posting regularly are all valuable ways to show your expertise in your niche. Remember: creating and disseminating high-quality content establishes your authority in your niche and makes you more suitable for paid advertising within that niche. Plus, having a steady stream of engaging content also makes a fantastic impression upon potential customers.
Make Sure Your Website Or App Is Safe And Secure
An important part of being a successful online marketer is ensuring that your website or app is as safe and secure as possible. This entails making sure that all the information you post on your site is protected and that your website and app are both virus-free.
As noted above, people are now visiting social media sites and downloading apps from various sources beyond just Google and Apple’s App stores. If you want to keep your audience, you must make sure that your website or app is safe and that your content is securely stored. To do this, you must use a reputable web hosting provider. Some good options for web hosting providers are Bluehost, Hetzner, and Hostinger. Just make sure that you’re not getting one of the cheap bare-bones plans – you want to ensure that your hosting provider can provide you with quality support if you ever need it. Furthermore, if you’re looking for a one-stop-shop for all your web design needs, don’t hesitate to check out Squarespace. It’s a free service that allows you to build a professional-looking website in no time at all.
If you follow the abovementioned steps, you will ensure that your marketing efforts are reaching the right audience and that you’re establishing yourself as an expert in your niche. The more you put in, the more you’ll get back, especially when it comes to digital marketing. With the popularity of social media channels constantly on the rise, it can be difficult to know where to start as a brand new entrant or an entrepreneur just looking to get their feet wet.