Greensboro, North Carolina is a suburb of Raleigh located approximately 30 miles south. The city is known for its excellent public school system, pleasant climate, and family-friendly atmosphere.
While it would be easy for any business to set up shop in Greensboro and simply rely on word-of-mouth marketing, those who wish to make the most of digital marketing will find that it is no simple task. The key to successfully marketing a business in today’s world is to develop an effective digital marketing strategy that will attract potential customers to your website.
Luckily, there are simple steps that you can follow to get started.
Hire a Top Website Designer
Even if you think that your idea of a perfect website is one that looks like it was designed by a six-year-old with artistic crayons, it is important to realize that there is more than one way to create a fantastic-looking website. A reputable web design company will be able to give you tips on how to achieve the look and feel that you want with your site.
Use the Right Keywords
When someone types a website into the Google search bar, what comes up as the first result? Most likely, it’s a website that shares their specific keywords with Google. Using the right words (keywords) is essential in order to appear in the right places when potential customers type in search queries related to your niche.
Create Short Sketches of your Product
It’s always nice when a business has a clear idea of what they will offer customers. But when it comes to marketing a business, you should always consider what the consumer is looking for. What are people searching for in Google? Create short, snappy summaries of your product that will interest potential customers. You can use free tools like Microsoft Word’s “Ubiqutate” feature to create high-quality, eye-catching infographics that will make your product stand out.
Post on Social Media
If you have a Facebook page for your business, you are already posting advertisements to your page. But you can take this a step further by actually posting about topics that are relevant to your niche. For example, if you are a law firm, you can post about recent court cases that your firm has worked on, as well as tips on how to deal with litigation.
Not only will this help you to establish yourself as an expert in your niche, it will also give you the opportunity to connect with potential customers who may be interested in your services. You can also use social media to follow and connect with similar businesses in your niche, as well as other businesses that may be relevant to your niche’s customers. When you do this, you are creating a digital marketing strategy that is as interactive as possible, which will make potential customers more likely to engage with your brand. Furthermore, social media allows you to see exactly what people are saying about your business. This can help you see areas where you need to improve, as well as give you ideas for new products and services.
Create a Great Blog
If you read our blog post on how to grow your business, you will know that we recommend that you create a blog for your website. Whether you are a professional business or an individual making ends meet with a side-hustle, a blog allows you to consistently publish valuable content to an engaged audience.
A business blog can do wonders not just for SEO, but also for humanizing your brand. A blog posts frequently, providing useful information to customers and potential hires, as well as establishing you as an expert in your industry. A blog also provides a steady stream of content, regardless of what happens with the company. If you establish yourself as an authoritative voice in your industry, you will be able to command higher prices and be more in demand as a contractor.
Develop a Pay-Per-Click Campaign
If you are a business owner or a marketing professional, you know how expensive it can be to gain online visibility. While it would be wonderful if everyone who discovered your business became a lifelong customer who refers others to your company, that is not the case. Instead, most likely people are searching for a product or service that your business provides, and when they find it, they often click on the first link they see, whether it is your website or an ad on social media.
To get visitors to your site, you will need to develop a pay-per-click (PPC) campaign. With a PPC campaign, you simply pay for each time someone clicks on your ad. You can focus on getting quality visitors to your site and not have to worry about spending too much money on ads that no one sees.
Build a Following On Blogging Platforms
Blogging platforms, such as WordPress, are essential when it comes to the digital marketing strategy for a business. Not only do they provide a space for you to regularly post new content, they also allow you to integrate with services like Google Analytics, which will provide you with vital information on how to improve your content efficiency.
The key thing about blogging platforms is that they allow you to build a direct connection with your audience. You can put yourself in the shoes of a potential customer, and since your content is aimed at providing value, you can be certain that you are speaking to those that matter.
Incorporating a blog into your marketing mix isn’t just about having a space to post new material. When you do this, you are giving your audience the opportunity to discover your expertise and gain valuable knowledge from you and your company.
Blogs provide a steady stream of content, so if you are looking to create a digital marketing strategy that can stand the test of time, consider incorporating a blog into your marketing mix.