If you’re looking for a marketing assistant to help you hit the ground running when it comes to online marketing, your search ends here. With our assistance, you’ll be able to fully conceptualize a strategy for marketing your company online, research the top platforms used by consumers, and analyze the data to determine which platforms work best for your specific industry.
We’re a small town in North Carolina, and it’s safe to say we’re passionate about marketing. The only way we can describe the level of expertise and dedication to our clients is by referring to Ben Franklin’s famous quote: ‘Everyone else is doing it, so why not us?’
Whether you’re an entrepreneur looking to launch a new product or service, or you’re a business owner already operating in the digital sphere, we’d love to help. For a company located in the U.S., having a physical presence on social media is mandatory, as many consumers now seek out businesses they can engage with on social media platforms.
To learn more about our services, visit this amazing page outlining our process, or read on for a more detailed description.
As a fresh graduate or a young professional just starting your career, you may not have much experience in marketing, but that’s what makes this a perfect role for you. Before we get started, let’s make one thing clear: We aren’t actually sending you out to market products or services. That’s not what we do.
Our goal here is to get you started down the right path to greater success in your career, understanding the basics of marketing while giving you a leg up on the profession. For that reason, we’ve outlined the steps below, which will help you get started on your journey to becoming an expert digital marketer.
Depending on how much time you have, you may choose to do this portion of the assignment over the course of a few days or weeks. In either case, it’s important that you do some research into the various platforms available to market your product or service. You’ll need to consider your target audience: Who are they, and what are they looking for? The next step is to familiarize yourself with popular websites and blogs that cover your industry. Lastly, find forums and discussion groups where you can participate in the conversation, and learn from experts in your field.
Now that you have some knowledge on the topic, it’s time to put that knowledge to use. Start by making a list of the various platforms you’ve discovered in your research. Next, lay out the different steps you’ll need to take to successfully market your product or service on each one of those platforms. Once you have that process laid out, it’s time to test it. Begin by posting on some of the forums you found, and see how people respond to your messages.
With this step, you’ll need to actually go out there and execute the plan you created in the previous step. To determine whether or not your plan is effective, you’ll need to track the results of your efforts. For example, did you get a lot of leads from your blog posts? Did people respond favorably to your product or service offers on social media platforms? If so, then we can officially say you’re on the right track!
As you gain experience in this field, you’ll learn to view every campaign you work on as a study in analyzing data. At this point, you’ll have a good idea of the different metrics you can use to track the success of a marketing campaign. For example, did you set a goal of getting 100 unique visitors to your blog each month? Did you decide to try a video campaign and after watching a few samples, you realized they were actually quite effective at communicating your product’s value?
You’ll need to look at the data from these campaigns, and determine which platforms, styles, and methods worked best for your industry. This is a vital step, as you don’t want to keep repeating the same mistakes over and over again. Instead, you want to learn from your mistakes, and use that knowledge to further improve your efforts. For example, did you find that including videos on your websites significantly increased your conversion rate?
Once you’ve analyzed the data from your campaigns, it’s time to set new goals for the following month, and begin again.
Throughout this process, it’s important to remain optimistic, as you never know what might happen. Even when you follow the steps outlined above, and perform them perfectly, you might still come up short in terms of the results you’re looking for. That’s why we say this is a journey, not a destination. It’s also important to take some time to reflect on your experiences, and see how you can improve for the next marketing campaign.
To reiterate: This is not a get-rich-quick scheme. You’re not going to make any money quickly in the online marketing world. However, once you learn how to effectively utilize the various platforms, you’ll be able to build a profitable business, with good enough margins to support you and your team. Still curious? Why not give it a try? We’re confident you’ll find it worth it.