The internet has opened up countless possibilities for entrepreneurs who want to grow their business. One of the fastest growing industries is online shops. Launching an online shop is easy thanks to platforms like Shopify, which offer everything from a simple store builder to sophisticated eCommerce platforms with all the features you need to run a smooth business.
If you’re looking to get your feet wet in the eCommerce world or want to develop a plan to grow your business, this article is for you. We’re going to teach you everything you need to know about marketing an online store.
Set A Budget
One of the first things you need to do to properly market your business is to set a budget. Just because you have a budget doesn’t mean you have to limit yourself to spending only what you have set aside. Nowadays, there are plenty of flexible funding solutions such as credit cards that give you zero percent interest if you spend within the limits. This can help you avoid expensive bank loans.
Choose A Niche
Choosing a niche is one of the most important decisions you make as a business owner. To best position yourself in the online marketplace, you need to narrow your target audience to a highly specific niche. You can use free tools like Google Trends to easily find the popularity of any niche or topic. Once you’ve found a niche that is of interest to your target audience, you can use the information to create compelling content to attract customers to your store. You can also use tools like Google Adwords to drive traffic to your site. The key is to find a niche that isn’t overly competitive so that you’re able to stand out from the crowd.
Create Marketing And Sales-related Content
The content you create for your marketing efforts will form the backbone of your entire marketing strategy. You want to create content that engages potential customers so that they decide to purchase your products. However, you also don’t want to overwhelm your audience with too much content. The key is to create content that is relevant and interesting to your target audience whilst not being repetitive or dull. If you’re new to marketing, you may decide to create a content schedule to publish at regular intervals.
Measure The Effect Of Your Content
The success of your content strategy will depend entirely on how you measure its effect. Luckily, you don’t need to settle for whatever metrics your competitor is using. With a little bit of research, you can easily find the optimal way to track the effectiveness of your content. For example, did a piece of blog content get you tons of traffic or led to a huge sale? Is a YouTube video increasing your conversion rates or getting you lots of orders? Finding the right answer to these questions will guide the development of your next marketing campaign. When you find the right metrics, you’ll be able to tell whether your efforts were successful or not.
Generate Brand Awareness
An underrated way to grow your business is to raise your brand’s awareness. The more your customers are aware of your brand, the more they’ll associate it with positive feelings and thoughts. This is especially useful if you’re looking to create a brand identity that is different from your competitors. If you’ve decided to create a clothing store, for example, you may want to consider using red, white and blue as a basis for your identity. Your employees’ uniforms should also reflect your brand identity.
Determine The Best Time To Post
Timing is everything when it comes to marketing. You can’t simply throw content out there and expect it to do well. The optimal time to post content depends on many factors, such as your target audience, the purpose of the piece, and the ever-changing algorithms of the various platforms you choose to post on. There is no simple rule for determining the best time to post. You need to find out what works best for you.
Plan Your Social Media And Online Brand Presence
Raising brand awareness doesn’t mean you need to limit yourself to traditional advertising methods such as newspapers or magazines. Social media is an increasingly popular way to spread the word about a brand. Depending on your niche, you can use platforms like Facebook, Instagram and YouTube to spread the word about your brand. To best utilize social media, you need to plan out a strategy. Decide which platforms you’ll use and how you’ll use them. Plan out a series of content that will be published across the various platforms you use. This content may be something as simple as a blog post or a YouTube video.
Once you’ve published the content, you can use social media to connect with your audience and find out what resonates with them. This is also the place where you’ll discover opportunities to engage with your customers and grow your community. The key is to be consistent with your efforts whilst being strategic about what you post. When used effectively, social media can do wonders for your brand’s awareness and ultimately, your sales.
Build A Strong Brand Library
A brand library is a collection of all your brand’s related materials. This includes things like press clippings, case studies, web content, etc. Having a strong brand library is essential for anyone trying to establish themselves within their niche. The better your library, the stronger your brand. Building a strong library takes time and a little bit of money. You can use services like Lexi Image to effectively manage your brand’s image in print and online. Having a strong brand library will assist you in communicating your brand’s ethos to customers and potential customers. It will also assist your team in understanding your brand’s goals and objectives. Having all this information at your fingertips will help you easily recall key messages when needed.
Use Technology For Marketing Purposes
Technology is used for many different purposes these days, but one of the most useful aspects is marketing. Using digital platforms like Google Sheets and a marketing planner such as Buffer can assist you in easily creating and tracking marketing campaigns. For instance, you can use Google Sheets to build out a business plan that breaks down the different costs associated with producing and promoting your album. The plan will then serve as a guide for your marketing efforts. You can use a tool like Marketing Planner to create a digital marketing roadmap that will assist you in efficiently utilizing the various platforms available to you.
Use Analytics To Its Full Potential
Analytics is used to track the performance of a website or app. Using tools like Google Analytics to its full potential will take a bit of time and some money. However, the effort will be worth it. The more you use analytics, the better you’ll become at understanding your audience’s behavior. This will in turn allow you to create more effective marketing strategies. Analytics can show you a lot about your website’s traffic and the devices these days are making more traditional methods of gaining traffic, such as social media, digital ads and SEO irrelevant. If you’re not sure where to start, take a look at HubSpot’s free marketing analytics tool to get a better idea of how visitors are finding your website.
Don’t Forget About Offline Marketing
As we’ve established, the internet has opened up countless opportunities for entrepreneurs who want to grow their businesses. One of the most effective ways to gain exposure and ultimately, sales, is to promote your business offline. Using tools like Google Maps will assist you in connecting with potential customers who are geographically close to you. If you’ve never used offline marketing, now might be a good time to try. You may decide to hold a business meeting, invite interested customers to come along, or even put up flyers in local coffee shops and restaurants.
The key is to find a way to get your marketing message in front of as many people as possible. Not only will this help you gain brand awareness, it may also lead to sales. So, do you have a marketing plan to build a successful online store?