Do you have a coach, manager or advisor who helps you improve your business or personal life? Most people do, but probably never think about how they can find out what others think about them. It is possible to discover this information through reviews, which in return can help you find out more about the qualities of your coach.
Here are 20 ways in which you can gain valuable insights from Google reviews of your marketing coach.
1. Product Review
The first and most obvious way to find out about your coach is to read reviews about their products or services. You will find both paid and unpaid reviews on many of the platforms, such as Google, Yelp, and GetApp. If you are searching for a specific product, you can click the “Shop” button to find retailers that offer the product, or click the “Learn More” button to find out more about the product.
A product review can help you determine if the product is right for your needs, and it can also give you an idea of how others feel about the product. However, a product review alone cannot give you a complete picture of your coach’s qualities.
2. Domain Authority
Backlinks are important in any SEO strategy, and they can greatly improve your domain’s authority. However, you should not just focus on getting backlinks, as doing so may have undesirable consequences. Instead, you should learn about the quality of the links that are pointing to your website.
You can use tools like Anchor Freely and Backlink Compass to discover the quality of the links that are pointing to your site. These tools show you the number of inbound links that are coming in from reliable sources. The higher the number the better. You should strive for at least 500 links. Having more than 1,000 links is extremely valuable as it shows that others are recognizing your site as a valuable source of information. You can use these scores to find and work with prominent bloggers who may link to your website.
3. User Experience (UX)
Your coach should have a good understanding of how to provide value to you, the customer, without compromising the quality of the experience. Your user experience is vital to your coach’s effectiveness because your user experience determines how you feel about the product or service, and it can also affect how you behave towards them. For example, if you feel that your user experience is substandard, you may become frustrated and lash out at your coach, despite the fact that they are trying to help you improve your life.
You can gain insights into your user experience by looking at both positive and negative reviews. However, it is important to note that not all bad reviews are bad, so you should not get rid of all the positive reviews. Instead, you should use the information you learn from reviewing other people’s experiences to improve your own user experience.
4. Client Retention
Client retention is similar to user experience, but it focuses more on determining the extent to which a customer continues to use your product or service. This is important because if someone is not continually using your product or service, then they may not be seeing the value that you are trying to provide. Therefore, you should learn from reviewing your client’s retention rate. For example, if you notice that many of your clients are not utilizing the services that you offer, you may decide that your approach to promoting self-sufficiency does not resonate with the general public, and you may change your marketing strategy to attract a different audience.
5. Customer Compliment
Every business owner or manager wants to hear positive feedback, especially when there are so many challenges facing their business or company. It is important to note that not all compliments are created equal, so you should not just go through the motions of receiving compliments, you should learn from them. For example, if someone says that your business is a “hidden gem”, you should not just assume that they are just saying this to be nice. Instead, you should look into whether or not this is truly a compliment, and whether or not you should act upon it. Sometimes it is better to ignore compliments, especially when they are not genuine.
6. Customer Complaint
If someone is unhappy with your product or service, they will have various ways of communicating this to you. You may receive an email complaint, or you may get a call at the office. Perhaps the worst scenario is when they vent their anger and frustrations on social media, which is why you should always monitor your business’ social media accounts.
From a customer perspective, these scenarios can be very frustrating, so let’s examine how you can handle this scenario effectively. First, you should try to determine the root cause of the problem, especially when there are recurring complaints about your product or service. Once you find the source of the problem, you can work to correct it, or at least understand why it is happening. Remember, the only complaint that you will ever want to hear is “this product or service is not good enough”, and you should never, ever want to hear this about yourself or your business. When you hear these types of complaints, it indicates that either the person is having problems, or that you are not providing the value that they are looking for. Either way, you are losing business. This is why you should be careful when listening to and acting upon customer complaints.
7. Review Score
This is a quick way to find out how others feel about a product or service, and it can also give you a good idea of how reputable the company is that offers the product or service. If you are searching for a coach, you can click the “Shop” button to find retailers that offer the product, or click the “Learn More” button to find out more about the product.
If you are unable to find a clear rating for a particular product or service, it can be tricky to discover how others feel about it. You can use tools like Reviews.com and Legit Reviews to gain valuable insights into the quality of various products and services.
8. Cost/Value
It is important to understand the cost/value prop of any product or service, especially when you are deciding whether or not to purchase them. You can use tools like the Cost Effective Matrix to find the best price for a particular product or service.
If you are interested in hiring a marketing coach, you should look into how their specific services will impact your bottom line. If you can find a coach that offers a money-back guarantee, then that is a sign that they are confident that you will realize financial benefits from their services. Remember, there is no such thing as a free lunch.
9. Industry Trends
You should never be afraid to try new things, especially if they can provide you with unique insights into your industry. For example, if you are an electrician, you may want to follow the latest electrical fads and technologies to stay informed of what is current and relevant. If you are interested in knowing what is trendy in your industry, you can use tools like Social Blade and Trendy Task to discover what others are talking about, and you can check social media for relevant content.
As you can see, there are many ways that you can use reviews to your advantage. You should learn from these reviews, and you should try to incorporate this information into your business or personal life.