You’re in the right place. As the name would suggest, this is where you’ll find all the answers you’re looking for regarding Google+, the digital
phenom that’s taken the world by storm.
If you’re looking for actionable tips on how to use Google+ for your business, you’ve come to the right place. We’ll introduce
you to a complete online marketing strategy laid out in four steps that will have you up and running in no time.
Step one: Audit your current digital marketing strategy
You’ve undoubtedly heard of Google+, right? If you haven’t, you’ll soon enough. In the last year alone, the platform grew its audience from seven to 35 million monthly active users. And that’s not all. Google is currently touting the potential to reach 54 million monthly active users with its new ‘social network from the search engine.’
The statistics speak for themselves. With over a billion users, YouTube is the second largest video platform globally. Instagram boasts over a billion daily active users as of June 2021. And, as of February 2021, TikTok is just one of the most popular social platforms globally, reaching 450 million monthly active users.
If you’re looking to grow your business in the coming months, this is the go-to place for you.
An effective digital marketing strategy will incorporate both online and offline marketing methods to promote your business.
To start things off, evaluate your current digital marketing efforts and establish a baseline. You can use an agency like Efficient Digital Marketing to assist you or you can take on the task yourself. With a clear idea of what you’re up against, you can then formulate a plan to improve your marketing performance.
Step two: Set your objectives and benchmarks for growth
Determining your objectives and benchmarks for growth is an important first step to developing an effective digital marketing plan. Setting objectives is critical, as it will guide you as you develop your strategy. For example, you might set a goal to increase web traffic by 10% within the next three months.
While it’s great to have lofty goals, it’s equally important to break them down into smaller, more attainable items. After all, setting big goals will only get you so far. If you want to grow your business, you’ll need to constantly be monitoring your progress and adapting your strategy as needed.
Benchmarks are also important. Setting benchmarks will give you a clear idea of whether or not you’re progressing towards your goal. The benchmarks you choose will depend on your industry. For example, you might want to compare your industry’s average web traffic to that of an industry comparable.
Step three: Identify the key performance indicators (KPIs) to monitor and analyse
As you work on establishing your baseline, you’ll want to begin formulating a list of key performance indicators (KPIs) to track. The KPIs you choose will depend on your goals and objectives, so make sure to consider what you’re looking for when you make your selection. Once you’ve gathered a short list of KPIs, take some time to analyze which ones are the most effective.
The key performance indicators you choose must be measurable, such as website traffic, social media followers, or calls to action (e.g. downloads, orders, etc.). Once you’ve established a baseline, it’s easy to track the progress you’re making and determine whether or not you’re on the right track.
Step four: Create engaging content to attract, inspire, and delight customers
Creating engaging content to attract, inspire, and delight customers is the final step of an effective digital marketing strategy. Depending on your goals and benchmarks set in the previous step, you’ll likely have a good idea of what content you’re going to produce. The type of content you’ll need to create will depend on your industry and target audience. For example, if you’re an e-commerce store, you’ll likely want to focus on creating online guides and instructional videos to attract, inspire, and delight customers.
As you work on engaging content, make sure you’re consistently engaging your audience. If you want to grow your business successfully, you’ll want to develop a writing style that is both engaging and entertaining.
If you keep up the good work, you’ll see your business grow successfully in no time at all. And who knows? Maybe one day, you’ll even manage to put a smile on our CEO’s face.
To learn more, we encourage you to visit the links below.