If you’re looking for a new challenge that combines your technical skills with your creative mind, then the Google Online Marketing Fundamentals certification is for you. The certification is administered by the ISTE group, and Google is a global leader in digital marketing, ensuring you’ll be prepared for the workplace.”>

The Google Online Marketing Fundamentals certification covers the following areas:

• Search Engine Optimization (SEO)
• Web Analytics
• Marketing Automation
• E-commerce Marketing
• Mobile Marketing
• Social Media Marketing
• Email Marketing
• Online Advertising
• Analysis of Online Behavior
• And More

By taking this certification, you’re automatically preparing yourself for a role in an online marketing agency, or in-house as a digital marketer. If you feel that now is the right time in your career to take the next step, then this certification is for you.

So, what is SEO?

SEO is an abbreviation of Search Engine Optimization. SEO is a combination of on-site and off-site optimization that helps your website show up in the organic (usually unpaid) search results on a search engine such as Google.

On-site optimization factors include your web content, site architecture, and on-page SEO elements. Off-site factors include your website’s backlinks (inbound links), social media presence, and press releases.

Why should you become an expert in SEO?

It’s a constantly changing field, and the more you know, the more you’ll be able to contribute to your company’s success. Some of the biggest names in tech, marketing, and sales are utilizing digital marketers with SEO expertise, so it’s a field that can’t disappear any time soon.

SEO is a must for every marketer, whether you’re just getting started or you’ve been in the game for years. Even if you’re not getting paid to produce quality content, you should still be optimizing your site for search engines (organic SEO). If your site isn’t showing up on the first page of Google’s search results for high-quality, relevant keywords, then you’re losing out on potential customers. And, worse yet, you may have gone down a black hole of poor quality content that does nothing but confuse potential customers.

What is Web Analytics?

Web Analytics refers to the collection and analysis of data about web traffic and behavior. The data is usually measured using tools such as Google Analytics, which can be accessed from your website’s dashboard. You can use this data to determine the effectiveness of your site’s content, marketing campaigns, and brand identity.

Why should you get certified in Web Analytics?

If you’re reading this, I assume you’re already aware of the value of web analytics in gaining deeper insights into how people interact with your website. However, being able to pull actual data from a live website and demonstrate the results to your clients is invaluable.

Web Analytics allows you to see the effectiveness of different content, marketing campaigns, and branding exercises in real time. It can also be a great tool for determining the performance of your website’s SEO campaign, as you will be able to see the results of your efforts in terms of increased traffic and leads (to your website or sales team).

What is Marketing Automation?

Marketing automation is the use of software applications and automated processes to execute marketing tasks such as email marketing, social media marketing, and more.

Why should you get certified in Marketing Automation?

If you’re responsible for a digital marketing department, then you’ll be needing to understand the ins and outs of marketing automation to ensure that your team is using the applications and systems correctly. Additionally, being able to integrate different platforms and software applications will be vital, as you may find that your team is operating on different operating systems (Windows vs. Mac) or using different applications (email marketing, social media management, and more).

What is E-commerce Marketing?

E-commerce marketing (sometimes called digital commerce or online commerce) is a form of advertising that involves selling a product or service online.

Why should you get certified in E-commerce Marketing?

If you’re responsible for a e-commerce website, whether you have one yourself or work for a company that owns a number of them, then you’ll be needing to understand the field to ensure that your teams are utilizing the platform effectively. Being able to design a strategy and oversee the full process of creating a compelling offer and executing on it will be invaluable.

What is Mobile Marketing?

Mobile marketing is marketing on mobile phones and tablet computers. This type of marketing can involve advertising, but it can also be used to promote events and products through mobile apps, social media, and more.

Why should you get certified in Mobile Marketing?

If you’re responsible for a company’s digital marketing efforts, whether you’re an in-house employee or an agency subcontractor, then you’ll be needing to understand the field to ensure that your team is utilizing the tools and techniques effectively.

Being able to design a strategy for mobile marketing and oversee the full process of creating a compelling offer and promoting it through mobile channels will be invaluable. Additionally, being able to create and design compelling marketing material such as ads, banners, and more for mobile devices will be critical. If your clients are seeing your work on mobile devices, you’ll need to be sure that you’re equipped to create compelling material for them as well.

What is Social Media Marketing?

Social media marketing (sometimes called social media advertising or digital marketing on social networks) is marketing through social media channels such as Facebook, Twitter, and more.

Why should you get certified in Social Media Marketing?

If you’re responsible for a company’s digital marketing efforts, whether you’re an in-house employee or an agency subcontractor, then you’ll be needing to understand the field to ensure that your team is utilizing the tools and techniques effectively.

Being able to design a strategy for social media marketing and oversee the full process of creating a compelling offer and executing on it will be invaluable. Being able to analyze the results of your campaigns and determine their success will be critical in terms of measuring the value of your efforts. If you’re not seeing the results you’d like to see in terms of increased brand awareness and customer engagement, then it may be time for a re-evaluation of your strategy or team.

What is Email Marketing?

Email marketing is sending mass emails to a group of people to promote a product or service. It’s one of the oldest forms of digital marketing and is still very popular today. Companies like MailChimp and HubSpot have made creating and sending emails easier than ever before. For example, HubSpot allows you to create emails and schedule them to be sent out at a later date and time.

Why should you get certified in Email Marketing?

If you’re responsible for a company’s email marketing, whether you’re an in-house employee or an agency subcontractor, then you’ll be needing to understand the field to ensure that your team is utilizing the tools and techniques effectively. Being able to design a strategy for email marketing and oversee the full process of creating a compelling offer and executing on it will be invaluable.

Being able to design a compelling offer and send it to potential customers through email will be critical. If you’re sending mass emails to promote a product or service, then you’ll need to make sure that you’re including all the right information in each email. This often means creating multiple versions of the email with different calls-to-actions (CTAs) (such as “buy now,” “learn more,” and “register for free”).

As you may guess, there are a lot more topics that you need to know in order to be a successful digital marketer. Being able to put together a plan for each of these areas and being able to manage a team of digital marketers is what makes you a valuable asset. So, if you’re looking for a new challenge that combines your technical skills with your creative mind, then the Google Online Marketing Fundamentals certification is for you. The certification is administered by the ISTE group, and Google is a global leader in digital marketing, ensuring you’ll be prepared for the workplace.