Google Online Marketing Course – A Beginner’s Guide

Are you looking to enter the world of digital marketing but don’t know where to begin? Do you want to learn about creating websites, blog articles, and social media posts but don’t have the time to commit to full-blown degrees? Then the Google Online Marketing Course may be just what you’re looking for.

This important overview of the 2018 version of the course will teach you the basics of marketing online without needing to sign up for a premium account with Google Advertising. You’ll learn how to set up your blog or website, optimize it for the search engines, and convert readers into leads and customers.

Why Should You Take This Course?

If you’re looking for an alternative way to learn about online marketing, you’ve probably considered one of the many reputable multi-nationals that offer degrees in the field.

However, you might want to consider whether or not a traditional degree is even the best way to go about learning about digital marketing. While a conventional degree might teach you a lot about the theoretical aspects of marketing communications, it might not necessarily prepare you for the tasks that you’ll be faced with as a digital marketer. 

Knowing just enough about technology to be dangerous could land you in trouble. You could end up managing someone else’s social media accounts while they’re on holidays, or helping a business owner implement a new marketing strategy during a time when you’re already busy.

For these reasons, one might argue that a Google Online Marketing Course is a better option. 

What Will You Learn?

The first thing you’ll learn is how to set up your blog or website. You’ll be provided with a free platform that you can use to display news articles, product reviews, and blog posts. From there, you can take advantage of the various tools that the platform has to offer. These include email marketing, blogging, and interactive elements such as infographics and web galleries. 

You’ll also be taught how to properly optimize your blog or website for the major search engines. This involves using keywords and creating content that is relevant and useful to your target audience. It’s a lot more than just throwing a few keywords into your copy and hoping for the best. You’ll learn about putting in the work to become a true expert in SEO.

Once you’ve got your blog or website ready to go, you’ll be taught the fundamentals of online marketing. This includes building a brand persona, creating content that is relevant and useful to your target audience, and using various platforms to promote your products and services.

When Can You Complete This Course?

This course is available now, so you can learn while you work. It’s also an excellent option for those who want to gain in-demand skills and gain valuable job-related experience. 

You might not immediately understand the importance of having a blog or website. Maybe you’ve never heard of micro-blogging before, or you’ve only ever created social media accounts on platforms like Twitter or Instagram. This course will give you the tools to build a functional blog or website, which you can use to grow your business and gain reputation.

Is This Course Right For You?

This course is right for those who want to learn the basics of marketing online, especially those who want to focus on conversion optimization, email marketing, and social media. Those who want to focus more on traditional marketing methods, such as billboards, may want to consider another course.

If you’re looking for an alternative to a traditional marketing degree, especially one that doesn’t require you to go to university or college, then this could be the ideal option for you.