If you’re reading this, I assume that you’re interested in running a successful online marketing campaign. No doubt, you’ve heard of Google’s Marketing Challenge —a free competition where brands and businesses can test and prove the effectiveness of their digital marketing campaigns. If you’re looking for a way to prepare for your own campaign, the Marketing Challenge is your perfect opportunity. With just a few hours of work each week, you’ll be able to hone your digital marketing skills and compete for a share of over $60,000 in prizes. The only thing holding you back is your own imagination.
Register For The Challenge
To take part in the 2018 Google Marketing Challenge, you’ll need to register for an account on the company’s website. Once you’ve successfully registered, you’ll be given a user ID and a password. You’ll use these to establish your presence on the site and to access all of the content you need to prepare for the challenge. If you’re looking to register for the challenge and don’t have a user ID or password, click here to get a new account.
Set Up A Team
Now that you have a user ID and password, you’re in a better position to set up a team. The more members you have, the better. You’ll be able to take advantage of team perks, like a discounted registration fee, and gain access to specialized content. If you’re looking to run a marketing campaign for an organization or group, you can use the platform to form a business or brand coalition. This is a group of brands, associations, or businesses that unite around a shared vision and engage in collaborative marketing projects. While there’s no requirement that all of the team members participate in the same project, the ability to bring together various teams and individuals, form unique alliances, and share resources and knowledge is powerful.
Design A Brand Awareness Campaign
Once you have a team in place, you can start designing a brand awareness campaign. The first step is to decide what metrics you’ll use to measure its success. Do you plan to track visits to your website? How about social media engagement? Email open rates? Once you have this information, you can determine the metrics that matter most to you. To get started, simply click on the Brand Awareness tab on the left side of the homepage.
This will take you to a content area that’s dedicated to helping you create an effective awareness campaign. You’ll find a wide variety of content, from free, downloadable graphics to templates that you can use to build your campaign.
Set Up Automated Email Campaigns
One of Google’s unique selling points is their huge collection of automated email campaigns that you can use to send out targeted messages to specific groups of people. With the Email Campaigns tool, you’re not just limited to sending out generic messages to all of your contacts. You can create highly customized campaigns that will automatically send out an email to your contacts when you’re ready to launch them.
You can also use the tool to create dynamic landing pages that will engage your contacts and drive them to take a specific action. For example, you can create a landing page that will notify users when an event near them is going to take place. Or, you can create a page that will ask people to input their email address and demographic information in exchange for a free white paper on a specific topic.
As a digital marketer, this is one tool you should have in your arsenal. The ability to effortlessly generate leads at scale is incredibly valuable, and it saves you the effort and cost of contacting potential customers through other channels.
Set Up Google Ads
The next step is to create Google Ads. Ads are very similar to automated email campaigns in that you can use them to send out a specific message to a specific group of people. However, with ads you have two options for targeting. You can target based on demographics (age, gender, and location) or you can target based on previous behavior (purchases, visits to websites, or registrations for a particular challenge).
When you choose demographics, you’re able to choose up to four characteristics (age, gender, location, and language) to fit your target audience. In the case of behavior-based targeting, you choose up to three metrics (purchases, website visits, or registrations) to track.
You’ll find a wide variety of ads, from traditional banner ads to highly targeted niche ads. Also, some companies will allow you to create custom ads with unique images, videos, and copy. To get started, click on the Ads tab on the left side of the homepage.
Set Up Landing Pages For Each Campaign
When you’re ready to launch your campaign, you’ll need to set up landing pages for each one. These are the pages that visitors arrive at after they click on your ad or organic search result. You can use the Landing Page tool to create highly targeted landing pages in a matter of minutes.
You can use the tool to create a single landing page that will serve as the entrance to all of your campaigns or you can use separate landing pages for each one. Whatever you do, ensure that the page contains all of the necessary information for users to take action.
Once you have a landing page, you can add an image, a graphic, or text to draw more attention to the content.
Create An Ongoing Campaign
With all of the content you’ve now set up, you’re in a much better position to create an ongoing campaign. The beauty of the platform is that all of the content is easily accessible from anywhere. If you decide that one campaign didn’t produce the results you were looking for, you can easily create another one.
Also, because everything is automated, you don’t have to worry about remembering to check off all of the tasks associated with a particular campaign. That’s a huge burden when you’re already overburdened with tasks, deadlines, and to-do lists.
Use The Analytics Tab To Track Metrics
The last step is to use the Analytics tab to track your campaign’s progress. This is where you can see all of the metrics associated with your campaign. Remember to check off the metrics that matter most to you to get an accurate picture of how your campaign is performing.
From your team’s performance to the metrics that matter most to your organization, Google’s Marketing Platform allows you to craft a clearer picture of the state of your campaign.
You’ll find a variety of metrics, from page views to email opens, that you can use to measure the success of your campaign. With just a few hours of work each week, you’ll be able to see your progress and make necessary adjustments to improve performance.