Google Online Marketing Challenge 2015 – The Ultimate Guide

With the new year already started, it’s time to start thinking about renewing your strategy and tactics for marketing online. There are so many changes that can be made to improve your performance, and we’re excited to help with the challenge of the season. The goal of this article is to provide you with an overview of the 2015 Google Online Marketing Challenge and all the resources available to you as a brand or business owner to succeed in this year’s marketing fray.

What Is The Google Online Marketing Challenge?

The Google Online Marketing Challenge (GO MC) is an annual competition that encourages business owners and marketers to establish and test marketing strategies through social media. The purpose of this grassroots competition is to “inspire innovation, facilitate collaboration, and promote thought leadership in the marketing community.”

Businesses of all sizes from around the world are encouraged to participate in this year’s challenge, which will run from January to December 2015. The competition is open to all industries, and you do not need to be a brand or own a business to enter. The top performers in each category will be honored at the gala celebration of the 2016 Google Online Marketing Summit in Las Vegas, Nevada on April 12-13, 2016.

Why Should You Participate In The Google Online Marketing Challenge?

There are plenty of benefits to participating in the GO MC. Here are just a few:

  • An incredible networking opportunity. More than 300 high-profile speakers will be attending this year’s summit, including thought leaders from across industries. A business owner or marketer can meet future collaborators, acquire new leads, and establish new connections.
  • An excellent way to benchmark your performance. You’ll have the chance to measure the effectiveness of your marketing strategy and tactics through quantitative and qualitative metrics such as traffic, leads, sales, and engagement. Identify trends and areas for improvement, and plan your marketing renewal strategy accordingly.
  • A great platform to gain valuable experience. The annual GoMC provides the opportunity to connect with leading business minds, gain invaluable experience, and expand your network.
  • A fantastic way to showcase your innovation. There will be 30+ competitions, including the flagship challenge, where businesses and individuals can propose new ideas for transforming digital marketing. Be sure to highlight your work, whether you win or lose, as a brand or business owner.

The 30+ Competitions Available

Whether you’re a brand, agency, freelancer, or SME (small to medium sized enterprise), you’ll have the opportunity to participate in the 30+ competitions that make up the GO MC. The full list of competitions, with a brief description, is as follows:

  • B2B Marketing
  • E-commerce Marketing & Strategy
  • Event Marketing
  • Instagram Ads
  • Mobile Marketing
  • Search Engine Optimization
  • Video Marketing

More information about each of these competitions can be found in the guidebook or on the official website (links below). If you’d like, you can also visit the competition pages on the website to learn more about your options.

How Effective Has Your Strategy And Tactics Been?

Before you begin your marketing strategy and tactics review, it is important to assess how effective your previous strategies and tactics have been. Use the following three questions to get a clearer picture of your performance over the last year:

  • Which of the previous strategies and tactics led to the best performance?
  • How much change did you see in the last year?
  • What will you do differently this year to improve your performance?

Answering these questions will help you identify the strengths and weaknesses of your marketing strategy and tactics. You can also use this information to plan for 2018 and beyond.

How Is Your Network Being Engaged?

One of the unique aspects of the Google Online Marketing Challenge is that it encourages collaboration and networking. The goal of the competition is to “inspire innovation, facilitate collaboration, and promote thought leadership in the marketing community.” To succeed in this year’s marketing plan, you’ll need to be actively involved in your network and make the most of your connections. Consider the following three ways you can engage with your network to maximize your marketing effectiveness:

  • Attend national and local events. Presentations and Q&As at these events help educate your team and stakeholders on industry trends and best practices. Additionally, you can meet potential collaborators and gain new insights and ideas.
  • Attend marketing conferences and trade shows.
  • Join professional organizations. Active membership in these organizations gives you access to vital industry information and connects you with other like-minded individuals.

Where Do You Want To Be At The End Of This Year?

Now that you have an idea of the types of questions you’ll need to ask yourself to assess your performance over the last year, it’s time to plan for the future. The goal of this article is to provide you with an overview of the 2015 Google Online Marketing Challenge and all the resources available to you as a brand or business owner to succeed in this year’s marketing fray.

Businesses of all sizes from around the world are encouraged to participate in this year’s challenge, which will run from January to December 2015. The competition is open to all industries, and you do not need to be a brand or own a business to enter. The top performers in each category will be honored at the gala celebration of the 2016 Google Online Marketing Summit in Las Vegas, Nevada on April 12-13, 2016.