The Google Online Marketing Certificate is a free online course from Google designed for beginners. The goal of the course is to teach you the fundamentals of digital marketing, including search engine optimization, social media marketing, and email marketing.
While there is no official educational institution that grants degrees in digital marketing, the Google certificate does aim to provide students with the skills to succeed in the ever-changing, competitive field of digital marketing.
Why Should You Start Your Digital Marketing Education With the Google Certificate?
The Google Online Marketing Certificate is a great choice for anyone interested in entering the field of online marketing because it is the most popular of the free digital marketing courses from Google. It is also one of the few courses that grant you digital marketing skills and knowledge without requiring you to pay for a certificate. It is a popular choice with people who want to work in a corporate setting, or just want to be able to say they have some practical experience in digital marketing.
The Google Certificate is also a solid choice for people interested in a more technical route, as the course does require you to engage with various tools and software to complete it. If you are looking for a more theoretical route, you may want to consider taking the GMAT, which is the digital marketing equivalent of the SAT.
What Will You Learn From The Google Online Marketing Certificate?
The Google Online Marketing Certificate is a free digital marketing course available from Google that aims to teach you everything you need to know about the field. The course is structured into three separate sections: Search Engine Optimization, Social Media Marketing, and Email Marketing.
Under the Search Engine Optimization section of the course, you will learn how to properly construct a high-quality keyword-rich SEO content strategy for your web pages. You will also learn how to properly use the key phrases you have chosen in your content to improve your search engine rankings.
The Social Media Marketing section of the course covers the basics of social media marketing and how to effectively use platforms like Facebook, Twitter, and YouTube to grow your audience.
Finally, the Email Marketing section of the course teaches you the ins and outs of email marketing, including how to craft a winning email campaign. You will also learn how to measure the success of your email marketing campaign through A/B splits and multivariate testing.
By taking this course, you will gain a good understanding of the field of digital marketing and be equipped with the skills to succeed in the ever-changing, competitive field.
When Can You Complete The Google Online Marketing Certificate?
The Google Online Marketing Certificate can be completed in one to two months, although it depends on how fast you can learn. You will need to have a reliable Internet connection and a few hours of free time every day to complete the course. You should be able to spend about 10 to 20 hours a week studying the material, depending on how fast you can learn.
To minimize any study hurdles, the Google Online Marketing Certificate can be accessed from anywhere with Internet access. This means you can study the course material whenever and wherever you have a strong WiFi connection. You do not have to be at a computer to complete it.
Does The Google Certification Count As Life Experience?
The Google Certified is not an educational institution and does not provide any credentials other than what is displayed on their website. The Google Certified does provide you with life experience, however, as it is a requirement that you complete the entire certificate program to receive a certificate. If you have previously worked in digital marketing or if you have experience in SEO, social media marketing, or email marketing, this course will give you the practical skills to enter the field and the knowledge to be successful. All of this for free.
If you are looking for a foundational understanding of the field of digital marketing or if you just want to be able to say you have some practical experience in digital marketing, the Google Certificate is a great choice. It is also one of the few courses that do not require you to pay for a certificate, so if you want to work in a corporate setting or just want to be able to say you have some practical experience in digital marketing, the Google Certificate might be a good fit for you.