Get ready to learn all about digital marketing from the ground up! In this course, you will learn how to plan, research, and execute marketing strategies using the tools and platforms provided by Google.
What will you learn?
- Google Analytics
- Web Analytics
- Facebook Ads
- Instagram Analytics
- YouTube Analytics
- Content Creation
- Google Ads
- Paid Social Media Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Inbound Marketing
What is Digital Marketing?
Put simply, digital marketing is the promotion of products and services using digital technologies (e. g., web pages, social media platforms, and email campaigns).
The definition of digital marketing can vary based on who you ask, but it is generally accepted that the following activities fall under the umbrella of digital marketing:
- Online PR
- Social media marketing
- Content marketing
- Marketing automation
- Email marketing
- Google Ads
- Affiliate marketing
- Search engine optimization (SEO)
- Web analytics
Why Should You Study Digital Marketing?
There are a variety of reasons why you might want to study digital marketing, but here are just a few:
- The growing importance of digital marketing in today’s world
- The increasing use of digital marketing to promote products and services
- The abundance of digital marketing platforms, resources, and tools
- The relative affordability of digital marketing as a career
What do You need to know in order to succeed in this field?
Whether you are a beginner or advanced user, there is plenty to learn in terms of digital marketing knowledge and skills. To ensure you master the subject, you will need to put in the time to study the material and practice working with the various tools and platforms used in today’s digital marketing industry. Your studies will not end with just the information in this course, either; you will also need to look for further education and training so that you can continue expanding your knowledge and skill set. With some dedication and hard work, you will be able to pursue a rewarding career in digital marketing and become an expert in digital marketing for small businesses.
What kind of Person will you need to be in order to succeed in this field?
In order to succeed in the field of digital marketing, you will need to possess the following personality traits:
- Hard Working
- A Sense of Humor
In addition, you will need to be equipped with the following skills and knowledge:
- Big Data
- Link Building
- Content Management System (CMS)
- Inbound Marketing
- Digital Marketing Campaigns
How is this course structured?
This course will introduce you to the basics of digital marketing, including key terminology, theory, and tools. In addition, you will begin to build a comprehensive understanding of how the various platforms available on the web work together to form a successful digital marketing strategy.
As you progress through the course, you will be provided with a range of tasks designed to enhance your understanding of digital marketing and help you develop the skills needed for success. These tasks, which will be presented in a variety of ways, will help you build your knowledge and confidence as a digital marketer.
Answers to the Top Questions is an introductory course designed to provide students with the basic knowledge and skills needed to succeed in the field of digital marketing. This course is a prerequisite for more advanced studies in digital marketing.
To begin, we will introduce you to the theory and concepts of digital marketing. In addition, you will learn the basic structure of a website and familiarize yourself with the different types of content that can be found on a typical internet property. You will also learn about online PR and how to conduct a keyword or competitive analysis to identify winning content platforms and marketing keywords.