Google Kurs Online Marketing – What Is It & Why Should You Consider It?

For those looking to kick-start a career in digital marketing, Google’s Certified Digital Marketing Specialization is a perfect primer. Launched in 2018, the certification is geared towards introducing students to the theory and practice of online marketing, while also equipping them with the skills needed to land a job in the field.

If you’re looking to enter the digital marketing field and don’t know where to start, this certification is for you. We’ll tell you exactly what you need to know about the certification and why you should consider it.

The Specialization: A primer

The Google digital marketing specialization is a two-year certification program. To earn it, you’ll need to successfully complete 20 courses, earn a minimum of a 3.00 GPA, and pass a final exam. Currently, there are 11 modules available, and more are being added every month. Each module is worth about 15% of your total certification. The remaining 85% is made up of the final examination and GPA requirement.

The courses in the Google Digital Marketing Specialization are designed to give you a firm grasp of the field. You’ll gain in-demand skills such as SEO, content creation, and performance marketing, as well as gain valuable knowledge in areas such as analytics and customer behavior. Furthermore, by taking these courses, you’ll be able to connect the dots between marketing and sales, and determine the best strategy to reach your target audience.

Why Should You Consider It?

If you’re looking for a career in digital marketing, the Google Digital Marketing Specialization is a great choice. According to the Bureau of Labor Statistics, as of 2022, there are projected to be 642,900 job opportunities in digital marketing. This makes it one of the top 10 fastest growing occupations in the country. Not only that, but the median annual salary is $59,400 (as of 2022).

The good news is that with this many open positions, there’s a lot of job hunting opportunity. Out of the 11 modules, 10 of them are job-related, meaning you can use the knowledge you learn in those classes to find a job.

What’s more is many digital marketing positions don’t require a degree. Instead, employers are turning to experienced professionals, and those with several years of relevant work experience, to fill these roles.

If you’re looking for a career in digital marketing, consider the Google Digital Marketing Specialization. With over 20 courses and hundreds of hours of content, you’ll be able to develop the skills needed to succeed in the field.

Where Can I Find More Information?

In order to explore this specialized certification further, you may visit the Google website itself. You can access all of the training modules and view information on what makes the certification special. You may register for free and set up a profile, which can be accessed through your email.

If you’re interested in pursuing this certification, you can get all the information you need, directly from Google.

What Will I Be Learning?

Depending on which modules you take, you’ll be learning various skills, designed to give you a leg-up in the fields of marketing and communications.

For example, one of the required courses, SEO for Marketing and Communications Professionals, teaches you how to effectively use search engines, like Google, to attract potential customers to your business. By taking this course, you’ll not only learn the theory but also learn how to implement it, through practical examples, in your own marketing and communications strategies.

Similarly, the Performance Marketing: Tailoring Your Strategy to Attract and Engage Consumers course is designed to teach you how to create marketing strategies that drive revenue generation and growth. Through case studies and interactive assignments, you’ll learn to identify consumer behaviors, the types of consumers you’re targeting, and how you can tailor your strategy to engage them.

The list of required Google courses, as well as their descriptions, can be found on the website. Additionally, you can find a complete list of the available modules and their descriptions, here.

The Downside

While the Google Digital Marketing Specialization is a fantastic choice for those looking to break into the field, it doesn’t come without its downsides.

The first downside is that, as a business owner, you’ll need to take on the financial burden of learning to operate in this specialized environment. Not only do you need to cover the cost of the education, but you’ll also need to invest in additional software, such as Coursework and Gmail, which can cost you $150.00 every month.

This makes sense if you’re looking to further your education, as the business world is always changing, and companies are adapting to new ways of competing and marketing. Therefore, you’ll need to keep up with the times, by continually learning new things, so that you can provide your customers with the best possible service.

The other downside to this certification, and every other similar certification, is that it doesn’t guarantee you’ll be able to land a job in the field. While it’s great to have the skills and knowledge needed to land a job, it doesn’t mean you’ll be able to find one, right away.

The good news is that, with over 642,900 job opportunities in digital marketing, there’s a wide variety of jobs available. You may find one that suits your talents perfectly.

What’s more is many employers are moving away from traditional methods of hiring and turning to alternative methods, such as social media and digital marketing, to find the employees they need.

If you’re looking for a stable career in a field with a lot of job opportunities, consider the Google Digital Marketing Specialization. With courses like these, you’ll be able to find a niche in the field and set yourself up for a successful career.