Founded in 1998, Google is among the world’s most popular and accessible online marketing platforms. As a marketing and communications agency, we often get questions about how to best use Google as an online marketing tool – and with good reason. After all, Google is incredibly powerful and can be used for numerous marketing purposes.

Whether you sell goods or services online, your products or services need to exist somewhere on the internet for people to find and connect with them. That location is often called a website and it can be the most powerful marketing tool you’ll ever use. When done right, a website can be the perfect blend of SEO (search engine optimization), PPC (pay per click), and social media marketing rolled into one.

So you’ve created an amazing website with all the functionality you need and you want to do everything from scratch. Or, maybe you’re just starting out and want to expand on what you’ve already got. Either way, you’re in the right place. Keep reading for some tips on how to make the most of your Google Company Profile and online marketing efforts.

The Best Place To Start.

When building a business, one of the most important things you’ll need is a website. That’s because without a website, you don’t have a place to promote your goods or services and get the word out there about what you’re doing. And, if you’re new to online marketing, then starting with a website can be the perfect way to go. In 2020, one in three American adults use the internet, but only one in 10 have a Facebook page or Twitter account. So, if you want to connect with your audience, build a website. You can easily do so with WordPress, which is what this blog is built on. If you want to learn more, the WordPress website itself is a great place to start.

Is Google For Everyone?

Even though Google is one of the largest companies in the world with over 500 million users, every company is different and has different needs. Yours might be different from a Fortune 500 company’s. So, in order to create the perfect marketing plan, you’ll need to consider what will work best for your business. One of the best things about Google is that it provides over 200 services for businesses ranging from large corporations to small startups. So, there’s something here to suit any size company.

Whether you’re a manufacturing company that sells its products world-wide or a local business that serves the community, Google has services that can help you market your business online.

Attracting Potential Customers To Your Business.

When someone searches for your product or service online, they usually click on the first few results in their search engine. So, if you want to attract potential customers to your business, then you need to make sure that your website is at the top of the list when someone searches for your product or service. There are two ways to do this:

• SEO (search engine optimization): Using keywords in your content and titles, you can get your site listed higher in search engine results for relevant searches.
• PPC (pay per click): Essentially, this is paying to have your site listed on a search engine results page. When someone clicks on your listing, you’ll be presented with a link to their website. You can also set up automated email campaigns that will send out notifications when someone clicks on a link or visits your site.

Keeping up with all of this can be hard. That’s why we often suggest that businesses use a tool such as Google AdWords to have all of this taken care of for them. Google AdWords is a free service that allows you to create ads that will appear when someone searches for your product or service. You can also target those ads towards specific geographic areas or devices (computers, tablets, and mobile phones).

If someone lands on your site after clicking on a Google Ad, you’ll know exactly how they found you and you can follow up with them to see if they’re a potential customer. For more information on how to use Google AdWords to get more customers, check out our blog post on the topic.

Building A Brand.

Besides being the best platform for marketing your business, Google offers businesses the opportunity to build a brand. With a brand, you can have a face (presumably your own, unless you are impersonating someone else) that people will recognize when they see it. Brands can work for products or services, but more often than not, they are used for services such as travel and entertainment – industries that often overlap with yours. For example, if you are an automobile manufacturer, you can use a brand to market your cars as well as your travel agents can use it for their entertainment packages.

Creating a brand doesn’t happen overnight. You have to put in the time to establish yourself as an expert in your industry and then build on that reputation. While building a brand, you’ll want to make sure that you’re consistently delivering value to your customers, otherwise, you’ll lose them to your competitors.

Use Email Marketing To Keep In Touch With Your Audience.

With so much competition in every arena, it’s essential that you find a way to stay in touch with your audience. And, what better way to do this than through email marketing. When someone signs up for your email list, you’ll have their email address and will be able to send them relevant information relevant to what they signed up for. When used effectively, email marketing can increase your reach by leaps and bounds. It’s not unusual for email marketing to deliver 10x the results of any other form of marketing.

In addition to reaching more customers, email marketing allows you to build and nurture relationships with your audience. Perhaps you’re trying to grow your mailing list to 1,000 people and you’ve sent out 300 newsletters. To reach your goal, you’ll need to send out 400 more. Or, maybe you’ve got 100 active subscribers on your list and you want to encourage them to share your content on social media. To do this, you can send out a promotional offer via email.

You should also look into other forms of email marketing, such as transactional email, which is email used for delivery of an order or confirmation of an event or activity. This type of email can be enormously profitable and has the potential to increase your customers by tenfold. With transactional email, you’ll want to make sure that your language is clear and does not contain any errors. Check out this blog post for more information on creating an effective transactional email campaign.

Making Sales On The Global Level.

If you’re interested in making sales on a global level, then you’ll want to make sure that your website is accessible to as many people as possible. That means ensuring that it’s both easy to find and easy to navigate, regardless of where you are from.

Since the internet is a global medium, your content will likely be accessible to people in other countries. However, the way you present it will likely be different. For example, a website that uses the American style of spelling likely won’t do well in Ireland. Or, if you’re a fashion website and your fashion is very different from that of the average person, then your UK audience might have a very different perspective and understanding of the fashion world.

One of the best things about Google is that it allows businesses to have multiple locations. For example, let’s say you’re a bakery that sells its goods in both London and Paris. You can use Google My Business to have all of these locations listed under one roof. When a customer finds your business on the internet, they’ll have the opportunity to learn more about your company, including the locations that you have.

If your business is available worldwide, then consider using a language-agnostic website builder to create a single site that can be accessed from any country.

Final Takeaway.

In summary, the above shows you the importance of a business website; not just as a space to house your products or services but as a direct path to potential customers, bloggers, and other industry experts. In addition to a website, you’ll want to consider using the following:

• SEO: With SEO (search engine optimization), you can get your business website listed higher in search engine results for relevant searches.
• PPC (pay per click): Essentially, this is paying to have your site listed on a search engine results page. When someone clicks on your listing, you’ll be presented with a link to their website. You can also set up automated email campaigns that will send out notifications when someone clicks on a link or visits your site.