The Online Marketing Challenge: Google Ads

Last year, Google introduced an updated version of Google Ads, which offer more options for merchants looking to grow their business using online marketing. If you’re new to online marketing, you may be wondering what changes to expect, and how to prepare for the updated technology. Thanks to Google, this article will tell you everything you need to know about the updated Google Ads. We’ll cover everything from what features are new, to how they can help your business grow.

Features

If you’re reading this, I assume you’re either a business owner who’s looking to grow their business using online marketing or an online marketer who works with small businesses. For the purposes of this article, let’s focus on the new features that may help you grow your business.

Keyword Planner

The first thing you’ll want to do is research and establish a list of keywords that are relevant to your business and customers. Without going into too much detail, the Keyword Planner tool within Google Ads allows you to establish keyword lists based on a variety of factors including the search volume, competition, and cost-per-click (CPC).

Remarketing

Another great feature of Google Ads which can help you gain more qualified traffic is remarketing. Remarketing allows you to target your existing customers with ads focused on their previous interactions with your brand. In other words, it allows you to target people who have already shown an interest in your products or services. You can target users based on their device (such as mobile or tablet), the time they spent on your site, and more.

Creative

A creative is like a video or an image designed to attract and engage customers. Before the update, Google Ads only provided you with a limited amount of text to place in your ads. Now, with the updated Google Ads, you can incorporate images, videos, and links into your ads to gain more traction.

Location

In addition to the above, Google has also added location-based services to their ad platforms. This feature can help you target local customers by showing your ads to people who are close by. For example, if you’re a hair dresser who operates out of a local salon, you can take advantage of this feature and show ads to people who are searching for hair salons in your area.

Ad Extensions

Another great way to attract more customers is with ad extensions. These are small boxes which you can place on your site, with interactive elements designed to capture and keep the attention of visitors. Common ad extensions include chat widgets, countdown timers, and more.

Audiences

If you have more than one store, you can take advantage of the new audiences feature to target specific groups of people based on the stores they visit. For example, if you own a shoe store and a clothing store, you can create audience segments for each brand. Then, you can target those audiences with ads focused on their specific needs or desires.

With the above features in mind, you can begin to grow your business using Google Ads.

How It Works

To use Google Ads, you simply need to create a free Google account and then install the Google Ads Manager app on your phone or tablet. After that, you’ll be ready to set up your first campaign.

On the other side, the Google Ads service is operated through Google, which means you’ll need to have an active Google account to use the tool. You don’t need a Google account to use the free version of Google Ads, but you will need one to take advantage of all the tools offered by the service. If you’re looking for a PEO (Professional Endorsed Organization) which can help you save time and get more clients, click here to see if Google Ads is right for your business.