With the Covid restrictions slowly being lifted across the globe, more and more businesses are looking to get back to normality and are looking for individuals to rejoin their workforces.
While it is great that so many companies can finally afford to bring their employees back, it can also be a struggle to find a job in the field you love most. Trying to fill a position while also needing to look for a new job can leave you overwhelmed and frustrated. If you are passionate about marketing and know the industry like the back of your hand, then why not consider looking for a marketing job online? There are a number of positions out there that you can fall back on if you are searching for work and want to work in marketing.
In this article, we will talk you through 10 online marketing jobs that you can fall back on if you decide to make the switch. We will start off by talking you through the different functions of digital marketing and how each job relates to it. After that, we will delve into the specifics of each position to give you a good understanding of what you will need to do to make it through the application process.
Account Manager
An account manager is primarily responsible for managing brand or product accounts within an organization. This could include taking on a project to drive revenue through increased brand awareness, taking on a new product and pitching it to various parts of the organization, or working with various departments to make sure their needs are being met within the organization.
What you’ll need to do to qualify:
- Must have a strong understanding of digital marketing and analytics.
- Proven experience in leading, developing, and managing accounts within a digital marketing agency or in-house marketing department.
- Experience in pitching and executing strategies for multi-million dollar brands.
The account manager will work closely with various other departments within an organization, such as sales and product management. It is a vital role as you will basically be taking on the role of a CEO within the agency. You will be responsible for setting the strategy and roadmap for the account, creating and analyzing actionable marketing analytics, and driving results.
Digital Marketing Manager
A digital marketing manager is responsible for the planning, strategy, and execution of marketing campaigns across all digital platforms, including but not limited to websites, email marketing, and mobile marketing. This could include setting up automated emails to send to customers based on their website activity, creating content to share on social media channels, or designing marketing campaigns across various platforms.
What you’ll need to do to qualify:
- A formal education in marketing or business
- Knowledge of digital marketing technologies and platforms such as Google Analytics
- A proven track record of success in at least one area of digital marketing
The role of the digital marketing manager is to plan, implement, and analyze marketing campaigns across digital platforms. They will work with various other departments within an organization, such as sales and product management, to integrate the marketing strategy and build out the digital marketing plan.
Marketing Coordinator
A marketing coordinator is responsible for executing campaigns designed by senior marketers or the marketing manager, creating press releases and handling media placements, and creating marketing material including but not limited to infographics, web content, and social media ads.
What you’ll need to do to qualify:
- A strong understanding of marketing analytics and the digital marketing cycle.
- Proven experience in research and data gathering
- A flexible schedule that can support tight collaboration with a small team.
- Ability to analyze and present complex data in a clear, concise manner.
The marketing coordinator is responsible for creating and distributing all the marketing material for an organization. This could include creating online banners and social media posts, writing press releases, and gathering and delivering materials for print marketing including but not limited to business cards, brochures, and invitations.
Salesforce Marketing Automation Consultant
A salesforce marketing automation consultant is responsible for consulting with a salesforce marketing automation implementation team, helping them to design a strategy and plan for the implementation of lead management and marketing automation solutions within their organization. This includes designing and configuring triggers and actions, analyzing workflow, and optimizing processes and pipelines to achieve sustained growth.
What you’ll need to do to qualify:
- A bachelor’s degree in business or marketing
- 1-2 years of experience in a management or consulting role
- Knowledge of marketing and sales automation solutions
- Experience in sales processes, including but not limited to prospecting, lead conversion, and follow-up
The role of the salesforce marketing automation consultant is to design and implement marketing automation and lead management solutions for small and medium-sized businesses.
Search Engine Optimization (SEO) Manager
An SEO manager is responsible for administering (i.e., creating and maintaining) websites that are optimized for search engines, such as Google. This could include designing and adjusting content to make it more search engine-friendly, creating and monitoring key performance indicators, and analyzing traffic and conversion data to determine the success of online campaigns.
What you’ll need to do to qualify:
- A bachelor’s degree in business administration or marketing
- 1-2 years of experience in an SEO manager role
- Proven experience in SEO for B2C and B2B websites
- Excellent skills in Excel, PowerPoint, and Google analytics
The role of a search engine optimization manager is to plan and grow a business’ online presence through effective SEO strategy and tactics. They will work closely with other departments within an organization, such as marketing and sales, to ensure that the SEO plan is cohesive and that the strategy is actionable.
Web Analyst
A web analyst is responsible for gathering and analyzing website traffic data, such as visits, page views, and time on site. This could include analyzing website performance, identifying users and their behavior, and suggesting improvements to increase engagement and gain more traction.
What you’ll need to do to qualify:
- A bachelor’s degree in business administration or marketing
- 1-2 years of experience in a similar role
- Strong knowledge of SEO and performance marketing
- Excellent analytical and problem-solving skills
- Experience using commercial web analysis tools, such as Google Analytics and Hotjar
The role of the web analyst is to analyze the online performance of websites, including but not limited to search rankings, traffic, and conversion. They will work closely with other departments within an organization, such as marketing and sales, to understand the purpose of various online marketing campaigns and measure the success of those campaigns.
The above-listed positions are just a small selection of the roles that you can pursue if you decide to make the switch from a 9-5 desk job to a role that offers you more freedom in deciding how you want to spend your time. There are hundreds of marketing jobs out there, so feel free to browse through our jobs board to see all available positions.