Studying to be an Online marketer is a popular choice amongst students wanting to make a career change. The job outlook for Online Marketers is also promising, with more than 55% of recruiters indicating that they’d prefer to recruit an experienced applicant.
If you’re looking to start your career in digital marketing, then it’s best to choose an accredited school to do so. Accreditation ensures that you’re learning the foundations of digital marketing and not just memorizing buzzwords or picking up bad habits.
Get A Degree And/Or Certificate
A traditional route to pursuing a career in digital marketing would be to get a degree in marketing or advertising. Some of the most popular marketing degrees to pursue are:
- Bachelor of Science in Marketing
- Bachelor of Arts in Digital Marketing
- Bachelor of Science in Advertising
- Certificate in Digital Marketing
- Certificate in Marketing
- Graduate Diploma in Digital Marketing
- Advanced Certificate in Digital Marketing
- Certificate in Integrated Marketing Communications
- Certificate in E-marketing
- Digital Marketing Diploma
While getting a degree would be beneficial, it’s not necessarily required. A key to becoming a successful Digital marketer is being able to learn and apply new skills throughout your career. An online marketing certificate would allow you to gain more experience and prove your worth to prospective employers.
Top 3 Reasons To Study At An Online Marketing School
An accredited online marketing school will teach you the foundations of digital marketing and allow you to gain practical experience by completing projects for real businesses. Here are the top reasons why you should study at an online marketing school:
Learn The Basics Of Digital Marketing
The basics of digital marketing can be very confusing and overwhelming even for experienced marketers. An accredited online marketing school will teach you the fundamentals of digital marketing and guide you through the basics of analytics, SEO, content creation, and conversion optimization. Basic digital marketing knowledge is highly beneficial and can even be applied to non-digital marketing careers such as social media or content strategy.
If you’re looking for a career change, then a reputable online marketing school will hand you the tools you need to get a job. With the right training, you can launch your career and become an expert digital marketer.
A degree would be great for providing you with experience, but an online marketing certificate would allow you to gain more practical experience. Being able to complete projects for real businesses would allow you to prove yourself and eventually become a more fully-equipped professional. Completing a capstone project or internship would also provide you with additional training and exposure that you could take into your next career.
If you’re looking for a new career, then a reputable online marketing school would be the best choice. You would be able to learn the basics and apply them to real-life situations, which would provide you with a great opportunity to gain experience and ultimately, create a successful career for yourself.
Get A Real-World Job
A career in digital marketing would require you to have at least a bachelor’s degree in marketing or a closely related field. Even after completing your bachelor’s degree, you would need to secure and continue your employment in some capacity. An online marketing school would allow you to do this through a combination of theoretical knowledge and practical experience gained from completing real-life projects and learning from faculty members who are successfully working in the field.
The opportunity to gain real-world experience while securing a lucrative job is what makes pursuing an online marketing career so appealing. Companies like Google, Facebook, and LinkedIn are actually advertising for marketing professionals looking for opportunities, so there seems to be a demand for people with marketing degrees.
Find The Right Balance
One of the significant issues that any new graduate would face is finding the balance between school and work. The decision to pursue higher education in the first place indicates that you’re not yet fully committed to your career, and you could use some time to figure out what you really want. If your ultimate goal is to become a successful and well-known professional in your chosen field, then an online marketing school would be the perfect place to do so.
If, however, you’re looking to ease your way into a new career, then an accredited online marketing school would allow you to do so without risking too much financial or personal investment. Going back to school isn’t something that appeals to everyone, but it can be a great choice for those looking for a change in direction.