When you try to market your rental property on the internet, the first thing that comes to mind is descriptions. After all, some potential tenants may search online before making a decision, and you want to make sure that their query matches the most important aspects of your listing.

The truth is that there is no one-size-fits-all approach when it comes to describing a rental property on the internet. Each situation is unique and your best judgement should guide your decision-making when choosing the right words for your potential tenants.

Keywords

When a person enters a search query on a search engine, they are typically looking for something specific. In the case of a renter, they may be looking for a one-bedroom apartment in Washington DC that matches their needs. While in the case of an investor, they may be looking for a luxurious property in need of renovation that will generate rental income.

To best serve your potential tenants, you must consider the keywords or phrases that they are using to search for properties like yours. Run a Google adwords campaign to see the keywords and phrases that people are using to find rental properties online. Look for popular terms and see how many times those words and phrases appear in the “sponsored” section of the results page. Once you have a list of the top terms, you can use those to build a robust set of keywords.

Metaphors & Similes

When you are writing a description of a property for sale or for rent, your main goal is to draw potential tenants to your listing. To achieve that, you must appeal to their emotions and imagination. To do that, you must use language and phrases that will cause them to think or feel something positive about your property.

One way of doing that is through metaphors and similes. Metaphors are figures of speech that compare two things that are not necessarily similar. For example, “He is the best salesman I have ever dealt with.” In this case, the two things being compared are salesmanship and honesty. In a simile, one thing is compared to another thing that is similar but not exact.

In real estate, a metaphor can be extremely powerful. For example, if you want to talk about the location of your rental property, you could say “The neighbourhood is one of the safest and most beautiful in the city.” This is a powerful way of saying that your rental property is in a desirable neighbourhood with amazing views. It also gives the reader a sense of security and warmth that comes with being in a relatively safe and upscale area. Another powerful metaphor is “This house has it all.” You are comparing your rental property to an amazing array of amenities that your potential tenants will enjoy, ranging from indoor pool to community centre.

Use metaphors and similes liberally throughout your property description. Not only does it make your writing more vivid and evocative, but it will make your potential tenants curious about what your listing is like.

The Role of The Broker

If you decide to work with a real estate agent to market your property, they will assist you in choosing the right keywords and writing a compelling description. Many real estate agents have an online listing brokerage platform that they use to display and access all of their listings. In addition to providing valuable advice, this platform allows you to see all of the properties that your agent has for sale or for rent, at the click of a button.

This way, you can choose the one that best suits your needs and the scope of your search. Your agent will research the prices and the sales history of similar properties, and assist you in making the right decision. When it comes to finding quality tenants, having a skilled real estate agent by your side is invaluable.

Style & Substance

When it comes to writing a property description, you are dealing with high-pressure salesmanship. To make sure that your potential tenants are interested in your listing, you must write a compelling and engaging description. To do that, you need to adopt an approach that is both easy to understand and memorable. To make sure that your potential tenants do not put your listing down as a fraud, you must add a measure of substance to your description. To do that, you must include some key details about the property that will back up your claims. These details should be easy to find and verify. In addition to that, you must make sure that your potential tenants feel that they are getting a good deal.

To write the best description possible for your rental property, you need to consider all of these factors. If you want to learn more, here are some helpful tips on how to write the perfect property description.