You’ve probably heard about social media, online communities, and the numerous other platforms designed for marketers to connect with customers.
Well, Gimo is different. We focus on the importance of combining digital marketing with traditional marketing principles. In addition, we strive to provide online marketing strategies that integrate SEO, social media, and email marketing.
Let’s take a closer look at how Gimo can help your business.
Attracting Leads With Powerful SEO
Traditional marketing channels like radio and television ads continue to be effective ways of attracting potential customers to a business. However, as we’ve entered the digital age, so too have traditional marketing tactics changed.
Thanks to the marvels of Google and social media, organic search results and clicks from social media have become the new free-range livestock. Just remember: without a good old-fashioned organic SEO strategy, all those clicks can be a bit pointless.
Organic SEO is all about making sure your website shows up in search engines for relevant searches. In the case of our clients, this typically means optimizing their website content to include the right keywords and building backlinks to establish authority in relevant industries.
Boosting Conversions With Content Curation
In the world of digital marketing, content is king and queen. Everyone from large companies to single bloggers will tell you that content is how you gain credibility and trust with consumers. Well, this is certainly true, but it doesn’t end there.
Content can also be used to engage with and attract potential customers to your business. In addition to featuring articles and blog posts relating to your niche, you can use content to drive online marketing campaigns and attract leads.
To put it simply, content curation is the process of finding and organizing content that is relevant to your target audience.
Elevating Email Marketing With Social Media
One of the most powerful ways of attracting potential customers to a business is through email marketing. The reason is simple: as humans, we’re naturally more likely to do business with or donate to companies we’ve gotten to know via email.
If you’ve ever opened an email and seen a nice short pitch at the end, you know exactly what I’m talking about. This is because email marketing makes it easy for businesses to stay in touch with potential customers and continue the conversation via social media.
The world of digital marketing is changing, and thanks to the efforts of companies like Gimo, it’s changing for the better. The challenge for businesses now is how to blend the old with the new.