How to Get a Classroom for Online Marketing: The Blackhat Way

In today’s world, distance learning is commonplace. Thanks to the power of the internet, online learning is available 24/7 and allows for flexible schedules.

While traditional classrooms may still exist, they’re no longer the exclusive domain of academics. Students can now get a formal education from anywhere, anytime and with the help of online marketing educators. Thanks to the Covid-19 pandemic, almost every industry was forced into a digital detox and online marketing was no exception. Suddenly, those who were able to adapt and shift into an eLearning model emerged as the new masters of running an online marketing class.

If you’re looking to get started with online marketing and don’t have a lot of money to spend on traditional classrooms, here’s a cheaper (and more effective) alternative.

Buy Your Own Private Classroom

If you know what you’re looking for, you can buy a brand new private classroom with all the bells and whistles from for just $5,000. That’s almost half what you’d normally pay for a classroom of that size. Plus, this option gives you the flexibility to take your education anywhere, whenever and makes studying more convenient.

Join a Community Classroom

Although the option above is tempting, you might not want to buy your own private classroom. If you’re looking for the flexibility to take your classes anywhere and don’t want to spend a fortune on a single solution, consider looking at community classrooms where you can find other students willing to help you out for free. With a private classroom, you’re on your own. You’ll have to find a space and make sure you follow all the proper safety protocols.

Create Your Own

If you think that neither of the above options sound particularly appealing, then take a few minutes and create your own private classroom using nothing more than Google Docs. With a little bit of work and a lot of learning, you’ll be able to set up a fully functioning, private classroom in no time at all. You and your students will love it.

Learn How To Design A Website

Even if you decide to go with one of the above options, you’ll still need to learn how to design a website. When it comes to creating a website, there are many different “flavors” available, all with their perks and quirks. One of the simplest solutions is to use Squarespace’s platform. Not only does it provide you with a fully functioning website, but it also gives you the flexibility to add various elements, such as blogs, forums, galleries, etc., all without having to code. Plus, they have a free tier, which gives you unrestricted access to all their features.

Start A Blog

Blogs can be a great way to establish your expertise in a specific industry or subject matter. Once you’ve got your blog up and running, start a series of e-mails where you teach people how to optimize their blog for the biggest search engine spiders. Just remember, the more you put in the content, the more you’ll get out of it. Create lots of useful blog posts around keyword research, getting more readers, etc. and eventually, you’ll see organic search traffic increase as a result of your hard work.

Use Free Blogging Platforms For Your SEO Projects

If you’ve decided to start a blog, the next step is to find a free blogging platform that supports SEO. The reason being, all the various tools and gadgets you need to optimize a site for search engines are free. You don’t need to pay a penny to have a blog. Plus, many of the platforms have features, such as “Contact Us” forms, that allow for easy communication with potential subscribers. Now, you don’t have to limit yourself to only one blog. If you’ve got a Gmail account, you can use the Inbox App to easily create more blogs. If not, you can use to get started for free.

Use YouTube For Video Tutorials

YouTube is the second-largest search engine after Google. So, it’s the perfect place to get video tutorials on virtually any subject. Create short videos (between three and ten minutes) that teach people about your topic of expertise (i.e., how to design a website, how to start a blog, etc.). Be sure to put a relevant link back to your website or blog in the description of your video. When somebody watches your video and lands on your site as a result, you’ve effectively gained another subscriber. Plus, you can always use a tool, such as Buffer, to schedule and upload your videos automatically.

Get A Coffee Machine For Cafes And Coffee Shops

With pandemic restrictions becoming less stringent, more and more people are getting back out there and into the coffee shop. If you’ve got a sweet tooth, why not indulge it and open a coffee shop? If you’ve got a passion for creating and serving incredible coffee, why not take advantage of the opportunity and get a coffee machine. When somebody loves your coffee and decides to buy a cup after learning about your shop from your website or social media channels, you’ve effectively gained another customer.

Start A Small Business

With the world shifting to digital and the pandemic receding, more and more people have gotten the itch to go back to work. For those who have a need or a skill that can be applied to the online world, this is an opportunity to get into the e-commerce game. If, for example, you’re an expert copywriter, why not use your skills to help businesses get their products online and grow their customer base. In many cities, you can find an abundance of startups looking for talented marketing individuals to help them build their brands.

Launch A Product

Even if you’ve decided to focus on non-digital marketing activities, it doesn’t mean that you can’t apply the same expertise you acquired in the above steps to create a digital product. For example, if you’re an expert copywriter and have developed an effective strategy for pitching businesses, why not use that knowledge to create a business plan or marketing blueprint? An entrepreneur or business owner can use this plan to gain credibility with investors and to strategically plot out their vision for the company. With a little bit of luck and some innovative thinking, you can create a digital product that solves a real problem and creates value for somebody.

Thanks to the pandemic and the need for remote working, the world of offline marketing has changed. As a result of this shift, those who were able to adapt and continue operating as usual are the ones who thrived.

In the coming months, we’ll see more and more people flock to online marketing as a result of its flexible nature and the abundance of opportunities that exist within it. With all the skills and knowledge you need to succeed, you may find that teaching others is far more rewarding than having sought out a traditional (and expensive) classroom experience. What better way to learn digital marketing than from the experts themselves?