In today’s world, marketing is an essential part of running a business. In fact, according to HubSpot Blogs research, 86% of respondents said marketing is just as important as product development in terms of business impact. But traditional marketing methods may not fit as well today as they did in the past.
The proliferation of new technologies, social media platforms, and digital marketing methods have drastically altered the way we market products and services. As a result, many businesses have adjusted their strategies to match these changes.
In this blog post, we’ll explore how traditional marketing methods can be updated for the modern era and how a lack of planning can undermine your whole digital marketing strategy.
Why Genuine Strategy Is Important
A genuine digital marketing strategy that takes into account all of the various platforms and tools available today will go a long way toward ensuring that your business reaches the largest audience possible. Not every digital marketing strategy will be effective for every business.
That’s because not every business fits the mold of what most companies do when it comes to marketing. Take HubSpot, for example. We primarily market our SaaS product to business owners and marketing managers with a decent amount of technical expertise.
As a result, we don’t typically use online marketing, social media, or mobile marketing to attract non-tech audiences.
On the other hand, a company like HubSpot that provides a marketing platform to non-tech audiences might want to explore using PPC or social media marketing for that niche.
Outsource Where You Can
It’s crucial to have the right people and the right processes in place to manage your online marketing strategy. This involves hiring talented marketers, establishing clear guidelines and processes for their work, and constantly reviewing your strategy to ensure it remains objective and up to date.
For that reason, you might want to consider outsourcing some of the work. You could outsource your entire inbound marketing team to Blue Corona to take a load off your workload. Or you could outsource your social media to a professional management company.
Deciding which parts of your online marketing strategy to outsource and who to outsource it to is one of the most important decisions you’ll have to make. Make sure you’re comfortable with the provider you choose and that they have the skills necessary to assist you in growing your business.
The Importance Of Research
One of the most important elements of any genuine online marketing strategy is research. You need to sit down and analyse both your existing metrics and performance and also consider what your ideal customer is like, what products they’re most interested in, and what methods of communication they prefer.
This entails going beyond simply looking at the numbers to gain a true understanding of what’s working and what needs to change. As a result, you’ll be able to craft a strategy that’s both effective and efficient.
Getting To The Point
In many cases, businesses that rely on a single marketing channel for their entire digital marketing strategy are doing themselves a disservice. The more channels you utilize, the more you can reach more people and the more likely you are to find someone who will benefit from your products or services.
As a business owner, you need to focus on producing quality content that will engage readers and encourage them to take action. One way to do this is to create helpful content that solves a problem or establishes a new paradigm in the marketplace. Established business owners with a good amount of marketing experience may be able to contribute to this content, which can greatly improve the quality of your site.
Make Sure You’re Reviewing The Data
Data is crucial to any business, but especially to a marketing manager or entrepreneur who wants to ensure that their strategy is both objective and effective. Make sure you’re constantly reviewing and analyzing the data from both marketing and business-related sources to ensure that you’ve got a good handle on what’s happening with your company and how you can improve.
If you don’t have the time to do this manually, you might want to consider setting up automated monitoring and analysis systems to pull the data you need from various platforms and store it in a central location for easy reference.
Revisiting Your Goals
One of the most important things you need to do is to revisit your goals regularly. It’s easy for any strategy to fizzle out after a few months, especially if you don’t review it and adjust it according to new findings.
This is why it’s crucial to review your goals on a regular basis and make sure that you’re constantly considering new ways to reach them. If you set a goal to increase sales by 20% within the next 6 months, but you only review it once every two months, you’re setting yourself up for disappointment.
As a business owner or marketer, you need to put in the time to ensure that your strategy is both effective and efficient. Make sure you regularly review your goals and the strategy behind them. Consider outsourcing parts of your marketing workload if you’re struggling to keep up with demand or if you want to ensure that you’re utilizing all of the available tools and technologies for marketing.