How to Market Online with General Assembly

You have a product, service, or idea and you want to get the word out there? There are several options available to you, from traditional marketing methods to more modern and innovative ones.

You may decide that traditional marketing is the best way to go, but there are plenty of options beyond that. You may want to consider using platforms like Twitter, LinkedIn, or Instagram to gain more exposure.

If you’re looking to market your product or service online then you’ve come to the right place. In this blog post, you’ll learn about some of the methods business owners and marketers can use to spread the word about their brands.

Social Media

If you’re reading this, you’ve probably already heard of social media platforms like Twitter and Instagram. These are some of the most popular online channels in the world and they’re fantastic for promoting anything.

If you’re new to the world of social media, you may be wondering where to begin. Where should you post? What content should you create? Do you need a community manager?

To help you get the most out of your social media efforts, we’ve compiled a quick guide. Take a look and see how you can use social media to market your product or service.

1. Create content

No matter what type of business you’re involved in, you’ll eventually have to produce content. It may be in the form of an e-book, a white paper, a case study, a how-to guide, or something entirely new. As a business owner, entrepreneur, or marketer, it’s your job to come up with content that will be valuable to your audience.

When coming up with content, it’s important to consider the needs of your target audience. What do they want to learn? What are they looking for?

For instance, if your product helps businesses navigate the complexities of government regulations, you may decide to create a series of case studies that examine best practices from different industries.

Or if you’re creating a blog for your business, you can use topics like SEO (search engine optimization) or content marketing to attract and engage your ideal audience.

2. Use keywords in your headlines, descriptions, and subheadings

The keywords you choose for your headlines, descriptions, and subheadings will determine your audience’s exposure to your content. Using the right keywords will help your content stand out above the rest, ensuring your web pages, blog posts, and webinars get seen by the right people.

For example, if you’re writing about sports cars for a business blog, you may want to look into keywords like “luxury vehicles”, “performance cars”, or “supercars.”

3. Measure the success of your marketing efforts

If you’ve been doing traditional marketing for a while, you may be wondering how to measure the success of your campaigns. How do I know what worked and what didn’t?

Luckily, there are a few metrics you can use to track the effectiveness of your online marketing efforts. Here’s a little list. Just remember, not all of these will apply to every industry or marketing campaign.

a. Visitor traffic

Every time someone lands on your site through a web browser, you’ve got a visitor. This metric will tell you how many people have landed on your site at least once, regardless of whether or not they visited another site before coming to yours. You can use tools like Google Analytics to track this.

b. Unique visitors

If you have more than one site, you’ll want to track this metric across all of them. Similar to the previous point, unique visitors are the total number of people who came to your site at least once, regardless of whether or not they visited other sites while they were there. Unique visitors are a good metric to use if you want to compare the success of one site to another.

c. Conversions

If you take a look at any web analytics tool, you’ll probably see a tab marked Conversions. This is where you can find all the information you need to know about a particular interaction a user had with your content, product, or service. Conversions typically include the following:

  • the date and time the interaction took place
  • the location from which the user accessed your content
  • the pages they visited while on your site
  • the actions performed (for example, a purchase made, a sign-up completed)

You can use this data to track the progress of your marketing campaign and determine how effective your strategy was. Was a paid ad campaign more effective than a sponsored social media campaign? How about a PPC (pay-per-click) campaign?

4. Measure the performance of your individual tactics

The previous three points all focused on the success of your overall marketing strategy, not each individual tactic you may have used to reach your audience. When you’re developing your marketing plan, it’s important to consider how each one of your tactics will perform individually.

You may decide to place an emphasis on organic reach on your Instagram account, for example, since you probably know that most people will discover your content via photos on social media. In this case, you should look into measuring the performance of your Instagram account.

5. Consider SEO

Since we’re on the subject of SEO, it’s important to note that this is one area of marketing that doesn’t get a lot of attention, but it definitely deserves it. If you’re worried that your site isn’t doing well with search engines, it’s time for you to enquire how to optimize your site for search engines. How do I get my website to show up in the search results for important keywords?

SEO (search engine optimization) is all about improving your website’s ranking on search results pages (SERPs). You want to get as much exposure as possible for the keywords you choose, so when a person searches for those terms, your website will show up on the first page, alongside other popular websites.

The better your site’s SEO, the more likely your target audience will discover you. Your customers will come from all over the world, searching for products and services like yours, and landing on your site.

Marketing to Millennials

If you’re reading this, you’re probably wondering what kind of marketing to use to reach the younger audience. Often, traditional methods are looked at as a last resort, but it doesn’t need to be. There are plenty of tactics the digital marketing world has to offer, especially if you know where to look.

To start, you could try using social media to engage with millennial audiences. According to HubSpot Blogs, 70% of millennials use social media to learn about products and deals. With this in mind, you may want to consider using platforms like Instagram, which can be used for both marketing and social purposes, to grow your audience.

Traditional Marketing

If you’re looking for a more traditional approach, you could try using offline methods to reach an engaged audience. The problem with this approach is that it requires a lot of effort to ensure your target audience is even aware of your existence. You may decide to tackle this problem by using paid advertising, which is when an advertiser pays for the ads placed on a website or mobile app.

You can use various platforms like Google AdWords to drive targeted traffic to your site. For a more affordable option, you could try using display advertising – in other words, ads that will sit on websites and mobile apps and may not be easily ignored. You can use tools like Google AdSense to find ad networks that will fit well with your product or service.

The key to both these forms of advertising is to ensure you choose your keywords carefully and that you always include them in your content. If someone clicks on an ad for your product or service during a trip to your website, you’ve got a potential customer.

The Future of Marketing

As you can see, there are many options available to you when it comes to marketing. No matter what type of business you’re in, you can get the word out there, promote your product, and grow your audience.

With so many tactics at your disposal, you may wonder where to begin. We hope this post gave you some interesting ideas about how to market your product or service online. The sky is the limit when it comes to the possibilities and with a little bit of imagination, you can’t fail.