There is more than one way to market an online store or product, and finding the right one for your specific goals can be a challenge. If you are looking for an easy way to market your online store, consider using a Shopify store to launch your product line. With almost a hundred different ways to market a Shopify store, you are sure to find a solution that works for you.

As an Amazon Associate and affiliate marketer, I get it; you want to know how to market an online store the easy way. You want to focus on building your store, selling your products, and getting paid without having to think about the nitty gritty details that come with marketing. Rest assured that I understand, and I have a solution for you.

How can I market my Amazon product using a Shopify store?

For those of you just joining us, let me briefly highlight the steps to take if you decide to use this route.

1. Sign up for Shopify.com (this is completely free).

2. Create a store. You can use the free basic version or the premium version ($5/month as of January 2020).

3. Select a theme for your store.

4. Add products to your store. You can use the free basic version or the premium version ($5/month as of January 2020) to add products.

5. Configure marketing. This is one of the most crucial aspects of the process. You will need to pick a strategy, decide how much you are willing to spend on marketing, and then set a daily marketing goal. If you want to learn more, read on.

Choose the Right Marketing Approach

The first step to effectively marketing any product is to identify the right approach. There is more than one way to market an online store, but before you make a decision, ask yourself the following questions.

Is this product suitable for viral marketing?

Viral marketing involves creating content that can be passed on and repackaged by other individuals or entities (i.e. the content goes “viral”). This content can be used to attract new customers, boost engagement and reduce churn by educating existing customers on the value of your product.

Products that are geared towards viral marketing often feature a unique selling point, and can be used to evoke curiosity, intrigue or even joy in the minds of the target audience. Think of the viral marketing successes of TikTok, which often features celebrities showing off its latest trends or praising it for its unique marketing strategies. 

If your product is suited to viral marketing or you want to use this approach to grow your brand, then this is the route you should consider.

On the other hand, if your product is more suitable to conventional marketing, consider using this approach.

Conventional marketing involves creating and distributing information, often in a traditional publication format, about your product to intended buyers. Think of well-known companies like Coca-Cola, where their product is known worldwide, or Nike, where the brand name is associated with quality and innovative design.

If your product is more conventional in nature and you want to use these kinds of strategies to grow your brand, then this is the route you should consider.

What is my target audience?

Your target audience is the group of people who will be interested in your product. Before you start marketing, you need to identify this audience and decide how to reach them. In order to do this, you can use research tools like Google Analytics to look at the demographics, psychographics, and digital behavior of your website audience.

You can also use tools like Google Analytics to track the path that leads visitors to your site, and figure out what motivates them to choose your product over the others. Once you know this, you can use the information to determine the best strategy for engaging with your audience — whether that’s via a digital brochure, a weekly newsletter, or a social media campaign.

How can I gain credibility with my audience?

When a company or individual builds credibility, they gain trust. When your product is trusted, your audience will have a better understanding of what to expect, and you can implement this into your marketing strategy.

There are multiple ways to gain credibility, and I’ll share a few with you. Once you have built up a decent amount of traffic to your site, you can use metrics like average order value and revenue to figure out how much trust you have built up with your audience.

What is my brand voice?

Your brand voice is the tone, style, and approach that you use to market your product. Before you start building your brand, you need to decide what your brand voice is going to be like and how you are going to represent your brand online. This is a critical decision and it can be challenging to find the right tone, style, and approach for your brand.

If you have a clear idea of what your brand voice is, you can use this to guide the type of content you create and how you engage with your audience. For example, if you want to highlight your product’s accessibility, you could create content to support or explain this feature. Or if you want to create a fun and engaging social media platform for your brand, you can use your brand voice to guide the type of content you create and how you engage with your audience.

If you are looking for an easy way to get started with your brand, consider using a Shopify store to launch your product, as this will help you determine your identity, build your audience, and find your sweet spot for success.