As an online marketer, you’re always looking for the next big trend or gimmick to promote. Most likely, you’ll find a product that fits the bill perfectly and can be used to launch a truly viral marketing campaign. But what if you want more than one wave of traffic?
You may ask for a traffic spike for a particular product and get it, but at the cost of your email list. Now, you’re starting to see why many marketers opt for a “full-service engagement”. What is a full-service marketing engagement?
You may wonder if there’s a way to get a free trial offer without having to purchase a list of email addresses. There is, and it’s called A/B testing. Let’s say, for example, you’re launching a new product and want to check whether or not your target audience will prefer to read about it in text or in an image. You could use A/B testing to compare those two options and see which one performs better. At the end of the day, you’ll have more resources to work with and more opportunities to grow your business. What’s not to like?
Let’s take a look at some of the key features that come with a full-service online marketing plan.
Email Marketing
It’s no secret that email marketing is one of the most important forms of digital marketing. When used correctly, it can be a powerful tool for connecting with customers and potential buyers. Ideally, you’ll want to work with a reputable email marketing company that offers high deliverability rates and good support. When designing a marketing campaign, you’ll have several options when it comes to email marketing. You may want to consider using a dedicated email marketing section on your website or blog. Alternatively, you may want to create a separate email marketing account that you can use to send out regular emails with content that’s valuable to your audience. You should also look into getting a free trial offer from a reputable email marketing company to get a sense of the quality of their service.
PPC Marketing
Pay-per-click (PPC) marketing is another form of online marketing that’s gaining popularity. When used correctly, it can be a powerful tool for driving traffic to your site. The key to PPC marketing is to choose the right keywords and ad campaigns. To ensure you’re targeting the right audience, you’ll want to use niche-specific keywords in your ads and ensure you’re bidding on the right terms. When designing a PPC campaign, you’ll have several options when it comes to text ads, images, and video content.
Social Media Marketing
With the rise of social media, many businesses are discovering the power of being present on these platforms to gain visibility, build credibility, and connect with potential customers. When used correctly, social media can be a powerful tool for connecting with customers and potential buyers. It doesn’t hurt that many social media platforms offer free trials either, so you can test the waters without having to spend money on ads. When designing a social media marketing campaign, you’ll have several options for posts, likes, and follows. The most important thing to keep in mind is to create quality content that will keep your audience coming back for more.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is all about improving your site’s visibility in search engines like Google. One of the simplest ways to do this is to create high-quality content that will satisfy a potential buyer’s search query. When designing an SEO campaign, you’ll have several options for the types of content you can create, as well as the order in which you should create them. You should also consider your target audience when choosing keywords and ensuring that your chosen keywords are relevant to your site’s content.
Online Reputation Management (ORM)
An online reputation (OR) is all the information that’s available about a particular individual or business on the Internet. This information can be found via search engines, social media, reviews, and other sources. It can also be affected by the information you post online. For example, if you have an online store and your shop’s reputation is affected by the reviews you get for your products, you’ll want to make sure you have positive reviews to increase your sales. Fortunately, there are services that can help you with ORM. These services can help you get rid of bad reviews from past clients or customers, as well as provide you with helpful tips on how to improve your OR. When choosing an ORM service, make sure you consider the tools they offer and the level of support you’ll get should you have any questions.
Content Creation
Apart from using the above services to gain online visibility, you’ll also want to create content for your target audience. When done right, content can not only be used to gain credibility and establish yourself as an expert in your industry, but it can also be used to attract and retain customers.
If you have a blog or website, you can use content to attract and retain customers. However, in order to do this, you’ll need a good mixture of interesting, engaging content that is also concise. An engaging read is important because it will encourage your potential customers to come back for more. As for the concise part, if you’ve ever been to a blog or website with a massive post on the front page, you’ll know that it can be difficult to get the reader immersed in your content. What’s worse is that many online businesses make the mistake of writing a lot of content without first choosing their target audience. These businesses often find themselves scrambling to figure out who their target audience is and what they want without a clear guide on how to engage with this audience. Some businesses opt for a content mill where they can pay someone to write content for them. While this may seem like an easy way to get content, it often comes with its complications. Firstly, if the content isn’t good, it won’t matter how many times you repurpose it because people won’t be coming back for more. Secondly, paid content often gives the author full control over their words. Unless you’ve got someone on your team that’s an expert in the field, it can be difficult to guarantee that the content you’re getting is of the highest quality. Thirdly, paid content means that the author is likely to be biased in favor of the brand paying them. For these reasons, having high-quality content that reflects your brand’s voice is more effective and cost-efficient.
Measurement
This point is quite self-explanatory. You’ll need a way to determine whether or not your efforts had the desired effect. Luckily, you don’t need to break the bank to find out. While it’s tempting to spend lots of money on expensive tools that can measure all the digital marketing activities you do, you don’t have to. Google Analytics and similar free tools can give you all the metrics you need to determine the success of your digital marketing campaigns. Keep in mind that not all websites will have access to these tools, so you’ll need to find a way to work around this.
As an online marketer, you’ll be faced with the challenge of attracting and retaining customers across different platforms. It’s crucial to ensure that you’re providing your audience with a good experience on every platform you use. To do this, you’ll need to make sure that your site is as accessible as possible across different devices. You should also look into getting a free trial offer from a reputable email marketing company to get a sense of the quality of their service. Similarly, you can use social media to gain visibility, establish yourself as an expert, and connect with potential customers, as well as create and distribute content.