In today’s digital age, it can be hard to keep up with the ever-changing world of online marketing. Knowing what’s trending and how to utilize social media effectively can help businesses grow and prosper.
However, the constantly changing landscape of digital marketing makes keeping up with the basics a challenge. This is where a full service firm like HubSpot comes in. With HubSpot, you get everything from a website to email marketing. They also provide performance marketing services that monitor and analyze your online presence to provide detailed insights into your marketing performance.
The ability to have a single, digital contact point for your business is incredibly convenient. You no longer have to search for information or wait until business hours to contact someone. With HubSpot, you get a dedicated, live chat agent who will help you with any questions you may have about using the platform. This convenience alone makes HubSpot worth considering.
Why Should You Consider A Full Service Firm?
To begin with, having a company take care of all aspects of your digital marketing efforts means you don’t have to worry about knowing where to start or what to do next. A full service firm also means they’ll have all the right people and the right experience to execute your plan.
Additionally, you can be sure that the team working on your behalf has the training and experience necessary to maximize the results of your digital marketing efforts. The individuals working on your account will be dedicated to providing top-notch service and ensuring you’re completely satisfied with the results of your campaign. When you’re not, they’ll be eager to make changes to ensure you continue to experience the utmost in quality.
What Sets HubSpot Apart From The Competition?
HubSpot is the pioneer of inbound marketing, which focuses on attracting, engaging and delighting people to grow and prosper a business.
The importance of establishing a connection with your audience and potential customers cannot be overemphasized. Inbound marketing encourages people to join your conversation and develop a relationship with you, rather than just relying on your product to sell your services.
The fact that HubSpot is a company built on relationship-building and inbound marketing means they’ll be able to provide you with the tools you need to make a genuine connection with your audience.
Features That Set HubSpot Apart
The features that set the HubSpot experience apart from other marketing automation platforms are:
- Marketing analytics
- Content recommendation engine
- Inbound marketing
- Actionable insights
- Automated email marketing campaigns
- And more
The marketing analytics tool within HubSpot tracks and measures all of the traffic coming to your website. This includes how many visitors you’ve had, where they came from and what they did once they arrived. You can use this information to inform future marketing decisions and optimize the performance of your website.
The content recommendation engine within HubSpot suggests engaging content that your target audience will value, appreciate and remember. This makes your marketing more personal and helps develop a deeper connection with potential customers.
Getting Started With HubSpot
To get started with HubSpot, you first need to decide whether you want a free trial or paid plan. The free trial allows you to try out the software for 60 days before being charged. The paid plan starts at $5 per user per month and offers additional features.
If you’d like to get started with HubSpot, visit this link to verify your email address. Then, click the blue button to continue.
You’ll be brought to a confirmation screen where you can enter your name, email and password to continue. After entering these details you’re brought to the main HubSpot dashboard.
Here you can find a concise snapshot of your business and marketing activity. This includes the total number of visitors to your site, the sources of these visitors and the top 3 pages they visited within your site. You can drill down into specific pages to get more detailed information on these pages’ traffic and conversion rates.
To the right of this page, you’ll see a menu with various options. One of these options is to create a new marketing campaign. To get started with a new campaign, simply select the blue button.
After selecting the blue button, you’ll be brought to a new screen where you can enter a name for your new campaign. For the purpose of this blog post, I’ll be using the example of a new campaign I’m calling “The Ultimate Blogging Guide.”
When you’re done entering details, simply click the blue button to continue.
You’ll now be brought to a screen where you can enter the brief details of your new marketing campaign. These include the platform you’ll use to promote this campaign, the name of the campaign, the type of content you’ll use to engage with your audience and when you’ll launch this campaign. From here, you can select the blue button to continue.
The Ultimate Blogging Guide Campaign
To continue with our example, let’s dive into the details of our new marketing campaign. We’ll call this campaign “The Ultimate Blogging Guide.”
As the name implies, this is a guide to help you start a successful blog. The key points to include in this guide are as follows:
- Funding your blog and getting started with a paid blog plan
- Choosing a niche, building a community and earning income
- Deciding whether to charge for access to content or use a free-to-use model
- Marketing your blog and optimizing for search engines
- The elements of a successful blog
In addition to this detailed content, HubSpot also provides a variety of free resources to help you get started. These include a curated list of blogs worth following, tips on choosing a niche, how to become a successful entrepreneur, how to build a relationship with your audience and more.
If you want to create a guide like this one for your business, you can use the form at the top of this page to request a free demo of HubSpot.
Once you’ve created a form to request a demo, you’ll receive an email from HubSpot with the subject title “Create a Free Guide with HubSpot.”
To continue, visit this link and click the blue button to continue to the HubSpot dashboard. From here, select the cog button to the right of the search bar and then select the option for “Create a Free Guide with HubSpot.”
After selecting the cog button, you’ll be brought to a screen where you can enter a brief blurb for your free guide. You can enter the full name of your business, its website and any other details that might be helpful in creating your guide.
When you’re done entering details, click the blue button to continue.
Now that you have a basic understanding of how to get started with HubSpot, it’s time to take a step back and evaluate your current situation.
Look at all the different platforms you’re using to market your business and the various social media channels you’ve joined. Are you using the right ones to reach your audience and potential customers?
If not, it might be time to reconsider the services you’re using and whether they’re effective or not. You might find it better suited for your business and marketing objectives to use a different platform or to join a different channel. This way you can ensure the content you’re using is applicable to your target audience and that you’re connecting with the right people.
A good place to start is with your demographics. What are your target customers or audiences? What are their demographics (age, gender, location, etc.)?
This demographic information will help you figure out what platforms and channels your potential customers are using. From here you can make a decision about what content you’ll produce and where you’ll share it.
For example, if you’re a toy store owner, you might decide you want to create a guide for parents of young children. You can use this guide to assist them in selecting the right toys for their children. The parents in this scenario might be using Twitter, Facebook or YouTube to get information about children’s toys.
In another example, a travel agency might decide to create a guide that encourages potential customers to research and book holidays to a sunny destination. In this case, the target audience would be people living in Europe or Australia.