There is a lot of confusion when it comes to the terms ‘freelancing’ and ‘freelance online marketing’. Are they the same thing? What is the right approach when working with clients online? How do I market myself as a freelancer?

To clear up the confusion, we’ll explore the differences between traditional freelancing and freelance online marketing. We’ll examine what makes up a successful freelancer and how you can integrate your digital marketing skills into your business model to create a thriving online career for yourself.

Traditional Freelancing VS Online Marketing For Freelancers

Traditional freelancing, sometimes referred to as ‘old-school freelancing’, is a model that connects freelancers with clients. Whether you’re an expert copywriter or designer, you can find work through online platforms like Upwork, Fiverr, and Craigslist. If you’re looking for specific skills, like SEO, PPC, or content strategy, you can also post your availability in niche forums and sites that focus on freelancing. You’ll likely get contacted for projects that fit well within your skill set.

With more and more people moving to the online space, the demand for digital marketing skills has increased. Now is the perfect time to make the move to a digital marketing role and start building a business that can scale as you grow. Whether you decide to use PPC, SEO, or content strategy to grow your business, you’ll need to establish yourself as an expert in your industry. You can use the skills you learn to manage a PPC campaign, drive traffic to your website, or develop content to engage with customers.

While there are similarities between the two, it’s important to understand the differences in approach and the role that each discipline plays in the success of a business.

The Importance of Branding & Reputation Management

Branding and reputation management are extremely important in the fight to gain work as a freelancer. With more and more people joining the freelance space, your ability to stand out from the crowd and establish yourself as a trusted and respected professional will determine your success as a freelancer.

When choosing a freelancing business structure, be sure to consider the branding and reputation you want to project. Do you want to be known as the ‘Jack of all trades’ who does a range of work, or can you build a brand for yourself that is synonymous with quality and trust?

Building a brand and establishing yourself as a trusted freelancer will take some time. You can start by focusing on gaining experience in your chosen industry and niche. Once you’ve built up your expertise, established yourself as a professional in your industry, and developed a strong track record, you can begin to grow your business and take on more clients. Remember: your reputation is on the line every time you accept a project. Make sure that you perform to the highest standard and deliver what is promised. Doing a good job requires time and effort, so be sure to take this into consideration before agreeing to any project. Think of your reputation as your own personal brand. You’re responsible for growing it and standing by the good work you do. Always look for ways to improve and establish yourself as an expert in your field.

With more and more people moving to the online space, the demand for digital marketing skills has increased. Now is the perfect time to make the move to a digital marketing role and start building a business that can scale as you grow. Whether you decide to use PPC, SEO, or content strategy to grow your business, you’ll need to establish yourself as an expert in your industry. You can use the skills you learn to manage a PPC campaign, drive traffic to your website, or develop content to engage with customers.