How to Market Your Freelance Work Online

If you’re an experienced freelancer, you probably make most of your income online. Thanks to the rise of the freelance marketplace, it’s now possible for creatives and entrepreneurs to earn extra money by providing their services to companies, groups, and individuals across the world. With so much competition, however, comes a lot of stress. In this article, we’ll discuss several tried-and-tested ways you can market your freelancing work online.

Set Up Your Own Blog

If you’re serious about making money from online marketing, you should consider creating your own blog. Although it can be quite the task to get your blog up and running, the benefits are many. First, your own blog will serve as a source of constant content that you can use to build your audience. Second, you can use your own blog to connect with potential clients. Third, a blog provides you with the opportunity to connect with other marketers, entrepreneurs, and creatives who can benefit from your skills and experience. In short, a blog is a great way to gain credibility and establish yourself as an expert in your industry. It’s a perfect platform to build your brand and start attracting paying customers to your work.

Get A Website

Even if you’ve got a successful blog, you’ll still need a website to make money online. Fortunately, WordPress makes launching a professional website quite easy. In addition to being the most popular content management system (CMS), WordPress also offers a marketplace that makes it easy for established and aspiring bloggers to earn a living. In fact, you could use your blog to launch your website, build your audience, and then use your website to monetize your content. The choice is completely up to you.

Find A Niche

If you’re new to the world of freelance marketing, it’s important to find a niche. As a general rule, you should avoid targeting too many industries with your marketing efforts. Instead, develop niche websites, blogs, and social media accounts that will attract the sort of people who can become your ideal client. When you establish yourself as an expert in your industry, you’ll naturally begin attracting clients who have a need for your services. This is the sort of person you want to work with because they are more likely to be interested in what you have to offer. Before you begin your freelance lifestyle, take the time to explore your options and establish the sort of clients you want to work with. The more you know about your target audience, the better positioned you will be to speak to them and establish yourself as a trusted adviser.

Make Money With Affiliate Marketing

One of the simplest ways you can make money online is through affiliate marketing. Simply put, affiliate marketing is when you earn a commission (typically between 15% and 30%) when someone clicks a monetized link or buys a product that’s promoted on your website. The great thing about affiliate marketing is it’s extremely easy to get started with. You simply need to find a product that people are looking to buy, then find a way to make it easy for them to buy your product (usually through an affiliate link). Once you’ve got that base set up, it’s time to start making money. The amount of money you’ll make depends on how much you drive for in affiliate sales. Typically, you’ll make a few hundred to a few thousand dollars per month with this sort of undertaking. More importantly, you’ll develop a way of generating profitable leads that will serve you well as you evolve your business.

Monetize Your YouTube Channel

Another great way to make money online is to monetize your YouTube channel. Like most other content creators, you’ll start by creating content for your audience and then try to figure out how to make money from it. When it comes to marketing your YouTube channel, there are plenty of options. First, you could try making instructional videos on virtually any subject. Second, you could create how-to videos on all the different platforms and gadgets you’ve got. Third, you could interview subject matter experts on topics related to your niche. Fourth, you could use your channel to post product reviews for businesses in your niche. Finally, you could use your channel to post marketing and sales pitches for various products and services. While this may not be the sort of content you normally produce for your audience, it’s worth considering as you explore this sort of marketing opportunity. Like most other platforms, YouTube provides you with a back end where you can configure affiliate deals and track your income.]


If you’re looking for more of a long-term income stream, you could consider transitioning to a digital marketing consultancy. Like a marketing agency, a digital marketing consultancy will help you find clients and negotiate contracts for various marketing projects. The great thing about this sort of partnership is you’ll be getting paid for your expertise while being able to develop your own team of freelancers and contractors who can assist with your various projects. For more information, visit the Digital Marketing Consultancy Handbook by Ollie Ng, or consult the Yellow Pages for freelancers.

Get A Part-Time Job

A part-time job (20 to 30 hours per week) can be a great way to make extra money and develop valuable work experience. As mentioned, if you’ve got a successful blog (or a site with a large audience), you can use that to gain credibility with potential clients. In addition to establishing yourself as an expert in your industry, you can use your part-time job to gain experience and develop new skills. Many bloggers and content creators make a living off their blogs, so it’s certainly possible to do the same. If you think that this is the sort of opportunity you’d like to pursue, be sure to consider the various ways in which you can make money online. There are numerous ways to monetize your site, your YouTube channel, and even your social media accounts. If you can develop a way of generating revenue from your work, you’ll be able to quit your day job soon enough.