Marketing is an essential part of running any business. Without a solid marketing strategy, it’s hard to expect customers to find your products or services.
But as a freelancer, how do you market your work?
It’s not always easy to spend time on marketing when you already have a full-time job. And that’s what makes these marketing tools so special. With these tools, you can market your work while still having your daily tasks as a freelancer.
These tools allow you to build and nurture your audience, gain credibility, and showcase your capabilities.
Here, we’ll go over the top 10 marketing tools for freelancers. We’ll cover everything from SEO to social media so that you can plan and build your marketing strategy.
SEO
Every website owner knows that getting organic search traffic is crucial for their business. Being able to convince potential customers to click on your website or social media posts is a lot easier when you can prove that they are interested in your industry.
Thankfully, there are tools that can help you with Search Engine Optimization (SEO). These tools can give you detailed reports on how well different keywords perform in organic searches.
One of the most well-known SEO tools is Google’s Webmaster Tool. With this tool, you can track the performance of keywords and campaigns that you create within the Google ad platform. You’ll find that it’s a lot easier to use than it seems at first glance. For more information, visit Google’s Webmaster Help Center.
Content Creation
If you’re new to content creation, you’ll soon discover that it’s not always easy to know where to start. You might have a specific subject matter that you want to write about, but the devil is in the details. From creating engaging content to pitching story ideas to a group of people, these content creation tools can help you make your job easier.
One of the best content creation software is Buzzfeed’s Creativity Platform. Through this platform, you can access a variety of storytelling tools that can help you find the story that you need to tell. And much like Google’s ad platform, Buzzfeed’s content creation software allows users to create and test ads with different headline, content, and pricing options. This is a fantastic tool for experienced content creators who want to quickly and easily create compelling pieces for social media.
Another option is Contentrobot, which offers a free plan that allows you to create and publish content on up to three platforms (Facebook, Instagram, and LinkedIn). And finally, if you’re looking for a free platform to build and grow your audience, take a look at Twitter’s Power Tools. These tools allow you to plan and monitor all of your tweets. Whether you want to use the platform to grow your business or simply want to keep track of your marketing activities, these tools can help.
Social Media
These days, a lot of marketing happens on social media. From using social media to find and engage with potential customers to paying for ads that target specific audiences, marketers use social media platforms to drive traffic to their websites.
But as a freelancer, how can you take advantage of this trend? You can use social media as a marketing tool by posting regularly and engaging with your audience. And to make your job easier, there are tools that can help you with social media. One of the most well-known is Hootsuite. With this tool, you can schedule and publish content across all of your social media accounts. You can also engage with your audience through live chats and polling features.
If you’d like a more formal social media campaign, you can use a tool like Blue Social’s Engage tool. With this tool, you can build and analyze Facebook Messenger chats to gain insights into which messages are performing best and which audiences you should be targeting.
Search Engine Marketing
Since SEO is so important to the success of any business, it only makes sense that Google would give us a dedicated tool to help with Search Engine Marketing. The Google Search Engine Marketing (SEM) tool provides a robust set of features that allow you to plan and measure the performance of ads that you place on third-party websites.
You can use the SEM tool to target different types of customers, set up automated tasks to perform on a regular basis, and track the performance of campaigns that you run. This is a fantastic tool for experienced marketers who want to quickly and easily plan their SEO efforts.
Email Marketing
Last but not least, we have email marketing. A lot of marketing happens through email these days, so you’d think that we’d have a tool to help with email marketing. And we do, but that tool is called HubSpot.
With HubSpot, you can create emails that are completely customized and then send them to specific email lists. You can also set up automated email campaigns that can be triggered by a variety of events and tasks. One of the things I love about HubSpot is how easy it is to use. The platform is relatively simple to understand and gives you the tools you need to get started efficiently.
If you’d like to try a tool that helps you plan out your email marketing, then take a look at HubSpot. With HubSpot, the sky is the limit. You can use the platform to plan out the exact email campaign that you want to run, set up automated tasks, and gain a complete overview of the performance of your email marketing efforts.
As you can see, there are many different tools out there that can help you market your freelance business. Whether you’re looking for SEO, content creation, social media, or email marketing, there’s a tool out there to help you make your job easier.
Whether you’re just getting started or are already putting in practice what you’ve learned, these tools will help you grow and succeed as a freelancer.