The way we communicate has changed. When someone clicks on a link in their inbox or opens an email with a call to action, they’re often immediately directed to a small piece of text, often no more than a few sentences. This is called a “CTA” or “Call To Action”. When someone clicks on a CTA, they’re often presented with a pop-up where they can give their contact details, or they can be taken directly to a website where they can perform an action, such as make a purchase or sign up to receive emails from a brand or business.
Contact details are sometimes presented in an overlay panel that appears when a person mouses over a CTA or adds a phone number to their contact details in a business directory. When a person interacts with your website content in this way, you can assume they’re interested in your product or service and might be a lead.
Generating leads via free text messaging, or “Freetext messaging” as it’s often called, is a popular strategy amongst marketing executives, who see it as a low-cost, high-yield way to reach a large audience.
The strategy often starts with a brief questionnaire, or drip campaign, where a potential customer answers a series of questions about their behavior, demographics, and value seeking habits. Based on the responses, a marketing executive might decide that the ideal customer for their business is someone who is young, low-income, urban, and interested in fashion and retail sales.
With this information, they might set about creating a drip campaign, feeding content to attract this audience online. This campaign might feature a landing page, blog post, or both, and it might also include text messaging enabled on a mobile phone with the brand or business’s name, or a unique hashtag or code. When a person clicks a CTA in a blog post or on a social media platform, their phone number or email address might be added to a mailing list.
The concept behind a free text messaging strategy is to gain as much personal information as possible from a person who is interested in your product or service. This interest might be driven by a short questionnaire, or drip campaign, which you’ve crafted to identify the need your product or service can fill. Once they’ve articulated that need, you can use their contact details, or the details of their visit to your website, to connect with them again, this time directly, via text messaging.
How To Generate Leads Online
If you’re looking to generate leads or sales via the web, there are a number of low-cost tactics you can use, and for some businesses, one tactic might be more effective than others.
To follow the above steps, you’ll need a business or brand with a digital footprint. This might include a website, social media accounts, or email marketing, which can be accessed from a mobile device. It also might require acquiring a quality web host, building a community, and engaging with that community via social media.
Getting website traffic, or the “hits” on your site, is essential in lead generation. When someone visits your site, they might land on a page where they can give their contact details, or they might be directed to another page where they can make a purchase, or download a white paper, or complete a survey. As a rule of thumb, the more “hits” your site gets, the more people will want to engage with you.
Quality content is also important. When someone visits your site, they should be able to quickly understand the value you provide. In the case of a lead generation website, this means your copy should be concise, easy to understand, and it should motivate the person reading it to take action. To attract the right audience, you’ll want to establish yourself as an expert in your niche, and having interesting, high-quality content, will help you do just that.
Social Media Accounts
Creating a social media account, or connecting with people on social media platforms, is something that most people have access to. It’s becoming almost second nature for people to have a presence on social media, so you’ll want to capitalize on that. When someone lands on your website, and you’ve also featured on social media, they’ll have an established connection with you, and this might make them more interested in your product or service.
You’ve got a couple of options when it comes to social media. You can either use your own personal account, or you can use a business account, such as a corporate Twitter account or Facebook page.
If you use your personal account, you’ve got the advantage of having a niche, or particular interests, that you can draw upon. Your bio, or “about me” section, on social media, can be used to articulate these interests. For example, if you’re an entrepreneur, you might want to highlight your business experiences and the projects you’ve launched.
Email marketing, or sending emails to potential customers to promote your product or service, is one of the most effective and inexpensive ways of generating leads. To start, you’ll need to have a business email address, which can be easily acquired for free from a reputable provider. Then, you can use this email address to connect with potential customers, via email.
You might want to look at a business email marketing plan, or BEM, to get the most out of your subscription. A BEM is a type of email marketing plan that’s specifically designed to generate leads. It might also include segmenting lists of potential customers, as well as using automated email campaigns.
Mobile marketing, or using mobile apps to reach customers, is something that’s quickly becoming ubiquitous. In fact, people are often more likely to download an app than they are to visit a website on a mobile device. This trend is likely to continue, as more and more people rely on their mobile phones to access the internet. In terms of lead generation, this means you can take advantage of highly targeted advertising via text messaging or email, through a quality mobile app.
If you’ve launched a mobile app, you can integrate a billing system, so when a person purchases a product or service inside the app, they’ll be able to see pricing and shipping information within the app. This might make them more inclined to make a purchase, as they’ll know all the information they need, within the app. A mobile app can also be used in a loyalty program, so if a person uses the app to make a purchase inside the store, they’ll be able to see special offers, or discounts, as a reward for their shopping activity. The potential customer might also receive special perks, such as exclusive items or coupons, for doing business with your company.
Drip campaigns, or a series of small, targeted marketing efforts, are something that many businesses turn to when they want to quickly expand their customer base. A drip campaign might include anything from a simple questionnaire, to a longer survey, where you can engage with potential customers on a more personal level.
The most effective drip campaigns are often, though not always, those that are short and sweet. Shorter questionnaires or surveys usually work best, not only because they’re easier to complete but because people are more used to responding to short, concise messages. This might make them more receptive to your offer, as you can assume they’re already interested in your product or service.
If you’ve launched a product or service, and are looking for customers, the most effective way of doing so might be to create a short questionnaire, or “drip campaign,” where you can ask potential customers a series of questions about their purchasing behaviors and motivations. Based on the responses, you can decide which products or services might suit your target audience, and which ones you should steer clear of. This information, along with any special deals or discounts, might be used to lure new customers.
Drip campaigns can be quite effective, as long as you target the right audience and provide them with value.
Pay Per Click (PPC) Advertising
Paying per click, or paying for each time someone clicks on an ad, is another great way to generate leads. When someone clicks on an ad, they might be presented with a landing page, where they can give their contact details, or they might be directed to another page, where they can make a purchase. Payment might be done via Google Adsense, or it might be on an auction based website, such as ClickBank.