10 Free Social Media Marketing Courses Online

In 2022, digital marketing as a whole is reaching a milestone. Experts predict that more people will be conducting marketing online than off. It’s a trend that can be explained by the increasing number of social media platforms available online. Today, there are more than a hundred different ways to connect with customers and prospects alike via social media.

In the past, the most popular social media platforms were centralized websites that were controlled by a single entity. Now, with the rise of decentralized applications (DApps), users have more choices than ever before when it comes to what platforms they want to engage with. With so much diversity, it can be difficult to find the perfect fit for your marketing strategy. However, with the right training, you can be certain that you’ll have the tools you need to succeed.

Why Social Media Marketing?

Although traditional marketing methods still have their place, online marketing is becoming increasingly popular due to the accessibility of information and the ability to target the right audience.

According to HubSpot Blogs research, 68% of businesses currently use social media to gain brand awareness, while 58% use it to generate leads. The main reason businesses are turning to social media as a marketing platform is simply because it’s so easy to use:

  • Anyone can set up a profile on any of the hundred or so social media platforms available
  • It’s relatively easy to find the right audience for your content
  • And best of all, you don’t necessarily need a huge budget to start engaging with potential customers

As a business owner, marketing manager, or brand strategist, you might be wondering what will make your product or service stand out among the masses.

The good news is that you don’t have to wonder for too long. With just a little bit of research, you can find the perfect marketing strategy to fit your needs. Keep reading for 10 free courses that can get you social media marketing started today.

10 Free Social Media Marketing Courses Online

There are tons of free social media marketing courses online. Here, we’re going to highlight 10 of the best platforms where you can learn all there is to know about creating successful social media marketing campaigns. You’ll learn everything from how to set up effective advertising strategies to how to measure the success of your campaigns.

1. HubSpot Blogs

The HubSpot Blogs are one of the most popular destinations for online marketers and digital marketers alike. The good thing about this platform is that you don’t just learn marketing concepts: you get to apply them to real-life situations. Some of the courses in the BLogs’ strategic marketing degree program are taught by practitioners and cover topics such as digital marketing and social media.

The downside is that it is a fairly new platform and not all the courses are available yet. However, with time, this could change. You can access the entire content library via Google Learning, which allows you to learn anytime, anywhere. Keep in mind that there is a 14 day refund policy so you can feel secure in your decision to learn from this source.

2. MarketingCharts.org

If you’re looking for a free marketing resource that’s both reliable and comprehensive, then MarketingCharts.org is a great place to start. This source provides you with in-depth statistics on digital marketing and social media trends as well as tips on how to use social media for marketing. You’ll find valuable information on nearly every aspect of marketing including;

  • Consumer Behavior
  • Marketing Analysis
  • Social Media Marketing
  • Inbound Marketing
  • Digital Marketing Strategy
  • Online Advertising
  • Email Marketing

What makes this resource great is that it’s extremely well-structured and easy to understand. Instead of just giving you a list of statistics, the site breaks down marketing concepts in easy-to-follow steps. This makes it much less likely that you’ll get lost in fatigue while trying to understand how marketing works. On the downside, you’ll need to have a fairly decent amount of free time to dedicate to mastering all the tools and techniques provided by MarketingCharts.org. And last but not least, it is important to note that this website is run by a for-profit company. So, while you’ll learn a lot, you might find some of the content to be slightly biased towards marketing as a whole.

3. Google Analytics

Last but not least on our list of 10 free social media marketing courses is Google Analytics. This is a free tool that allows you to track the behavior of your website’s visitors. You’ll be able to see where they come from, what devices they use, and whether or not they have been to your site before or not. 

The nice thing about this platform is that it’s extremely user-friendly. Anyone can use it, even those who have no experience in digital marketing or those who are just getting started. Of course, there are a few basic steps you’ll need to follow to be able to successfully use this tool. However, for the most part, Analytics is very easy to navigate. And best of all, it’s free.

The downside to this platform is that although it’s free, there are a few paid features that you can use if you want to learn more about digital marketing analytics. For example, if you want to track the performance of specific campaigns or websites, you’ll have to upgrade to a Pro account. Of course, everyone’s needs are different so it’s up to you to decide whether or not this is something you want to do.

Wrapping It Up

As you can see, we’ve compiled a list of 10 free social media marketing courses online. These are simply the best places to start if you’re looking to create a successful marketing strategy. Whether you’re a seasoned marketer or just getting your feet wet, these platforms will give you the tools you need to create a memorable first impression that will make your strategic marketing degree look like a bargain.