So you’ve decided to become an online marketer, and you’ve signed up for a free digital marketing course from one of the world’s largest digital marketing websites. Now what?
You’ll quickly learn that creating and distributing high-quality content to create meaningful experiences for your customers is the backbone of any digital marketing strategy. Building trust, credibility, and interest while generating leads and driving sales is the ultimate goal of every business owner or marketer.
But how do you become a master content marketer?
To help you on your journey to mastery, let’s dive into the details of the best free digital marketing course available today.
Digital Marketing for beginners: Become a Master At Scale
If you’re looking to start your digital marketing journey or are wondering what type of content to produce to attract organic traffic to your site, this is the ideal course for you.
You’ll start by building your foundational knowledge of digital marketing with an SEO-focused approach to learning. Then you’ll move into a series of videos teaching you the ins and outs of marketing a product online using digital marketing techniques. Finally, you’ll apply what you’ve learned to a real-world SEO project that will give you a taste of what it’s like to work in a digital marketing team.
Throughout the entire course, you’ll be graded with a grade card at the end of each lesson. These grades will work in tandem with your learning progress to provide you with a clear visualization of your progress throughout the course. This is a huge advantage of taking a course online as opposed to doing it the “traditional” way.
What will I learn on this free online SEO course?
This course will give you a complete working knowledge of SEO, which you can further enhance by taking one of the premium SEO courses offered by this same provider. Upon completing this free digital marketing course, you will have the opportunity to become an accredited digital marketer.
You’ll learn how to design an SEO plan from the ground up, including all the different components needed to make it a success. You’ll start by defining your target audience and determining what search terms they are using to find what you offer. From there, you can create a map of the ideal buyer’s journey and measure the effectiveness of your SEO efforts in terms of leads and sales.
You’ll start by learning the foundations of SEO, which include researching the competitive landscape, defining key performance indicators (KPIs), and creating value for your customers through content.
Next, you’ll dive into how Google search works and how to optimize your website for organic search results. You’ll learn how to use Google Analytics and other free tools to track the performance of your website and determine which techniques are working and which aren’t.
You’ll also discover how to craft the perfect SEO-friendly content strategy and discover how to build links to improve your ranking.
Why should you take this free online SEO course?
If you’re looking to start your career as a digital marketer or are wondering what type of content to produce to attract organic traffic to your site, this is the ideal course for you.
You’ll learn the basics of SEO from the ground up, including how to design an SEO plan and track the performance of your site. You’ll also be introduced to various tools that can make your life as a digital marketer easier, such as Google Analytics and Hootsuite.
In addition, this course will give you a leg up in the competitive sphere by providing you with the knowledge and skillset to become accredited. You’ll also have the opportunity to get a taste of what it’s like to work in a digital marketing team and can look forward to gaining valuable experience through this prestigious accreditation.
Who is this course for?
This is a course that will appeal to beginners as well as those who are interested in furthering their knowledge in the field. Whether you’re a digital marketer who needs an SEO-focused primer to get started or are looking for a leg up in the field, this course will provide you with everything you need.
When can I download the video lectures?
All of the video lectures can be downloaded via YouTube’s online MP3 player at any time. This provides you with the flexibility to access your content whenever you want, whether that be while traveling or even some time later. This is in stark contrast to most courses, which require you to log in to a learning platform to access the content.
Summary of the best free online SEO course
If you’re looking for an SEO-focused course to get you started, this is the ideal choice. Not only does it provide you with all the necessary knowledge, but it also gives you the opportunity to become accredited as a digital marketer. You’ll start by learning the foundations of SEO, which include researching the competitive landscape, determining key performance indicators (KPIs), and creating value for your customers through content.