One of the major issues modern traders are facing has nothing to do with the volatility of the Chinese market or the fate of the US dollar. It has everything to do with digital marketing and getting the word out about their products. So, how can cryptocurrency enthusiasts and newbie LTC investors make the most of the incredible digital marketing opportunities that the web offers? Let’s find out!

Step one: Build a strong foundation.

The first step to leveraging digital marketing for your LTC portfolio is to build a strong foundation. That means creating content that is valuable and informative to your potential clients. Additionally, you want to make sure that you are investing in creating digital signs that will engage and retain your audience. Not to mention, you want to make sure that your signs are going to convert!)

In order to create content that is valuable and informative to your readers, you must have an excellent product to provide value for. Additionally, you want to make sure that the content you create is of good quality. Since people are now doing their own web content and having it hosted by large platforms such as Google and social media sites like Twitter and Facebook, you want to make sure that your signs are consistent with what is currently popular on the web.)

Step two: Start a blog.

Once you have a consistent base of valuable content, it’s time to start building your audience. This is where most people fail. They think that they can just create high-quality content and that their audience will come naturally. While this may be true in the short term, in the long term you must be actively involved in attracting and engaging with your potential audience.

A good place to start is with a blog. Not only do you have the opportunity to regularly put out content, you can also use the site to engage with your audience through discussions and Q&As. Additionally, you can use a tool like Google Analytics to track the traffic coming to your blog from various sources (i.e., social media, email, etc.). This way you can better understand what drives the traffic to your site and what you can do to ensure that your blog is attracting the right audience.

Step three: Plan your social media strategy.

While blogging is a great place to start, you don’t want to stop there. Once you have established your blog, it’s time to start planning your social media strategy. Why? Well, chances are, you are already on social media. In fact, according to HubSpot Blogs research, 83% of online adults use social media, and 73% use it frequently.

Your social media strategy is going to determine the content you will share on the various platforms and how often you will post on each platform. In order to make the most out of your social media strategy, you must first define your target audience.

Your target audience is the group of people you are trying to reach with your content. Once you have your target audience, you can start to develop content that is more suited to them.

For example, if your target audience is millennial women, you might want to focus your content strategy on Instagram to start. Even if you have other platforms that you think are valuable, targeting women on Instagram is a no-brainer. It’s the most popular social media site among Gen Z (89% use it), millennials (83% use it), and the smallest Gen X cohort (70% use it). It’s also the third most popular website globally, according to Statista, with over 500 million monthly active users.

Since you have now established the basic structure of your digital marketing efforts, it’s time to start investing in tools that can help you measure the success of your campaign.