You’ve probably heard of websites like Fiverr and Upwork which enable people to create and sell digital goods like designs, logos, icons, and templates for websites and apps. Well, guess what? There’s now a marketplace specifically for marketing materials.
MarketingCharts, a website launched in April this year that connects customers with suppliers to provide all kinds of marketing materials and tools at discounted rates, has more than 20,000 active suppliers who are able to offer a variety of marketing materials including brochures, business cards, and more.
The site provides a single location for companies to buy and sell all of their marketing materials. So instead of sending out multiple catalogs and purchasing different brochures for different markets, clients can find the exact marketing material they need in one place, at one time. This reduces the amount of time spent on research and the amount of materials that go to waste. Plus, it’s much more convenient for customers. Imagine going to a physical store to look for a marketing brochure and then having to find the digital version or vice versa.
Why Are Companies Flocking to This New Market?
The idea of a central marketplace for all corporate marketing materials is not new. Rondomatix, a digital marketing agency with bases in London and New York City, created a similar site called Marketo which launched in 2019. In fact, the idea of centralized commerce for marketing materials has been around for nearly a decade but has mostly been used in B2B environments.
However, the rise of the ‘gig economy’ has made it easier for businesses to operate without a fixed workplace. Companies like Fiverr provide a flexible working environment which enables employees to work remotely for select clients. This has created demand for companies which provide the necessary tools and platforms for remote teams.
Many businesses that operate in the ‘gig economy’ are small and medium-sized businesses which lack the in-house resources needed to create professional looking marketing materials. Furthermore, traditional offset printing methods which were used to create many marketing materials are simply not practical or cost-effective when translated into digital formats.
For these reasons, vendors like MarketingCharts are cropping up to provide businesses with the solutions they need to market their products and services effectively. In addition to a marketplace, the site also provides buyers with useful information on the various marketing materials available including pricing and relevant information like how many pages each one is. This makes the process of finding a good match much simpler for businesses.
How Does This Affect My Business?
If you’re reading this, it’s almost certain that you’re either in the corporate world or are the owner or manager of a small business. So how does this affect you?
Not a lot, actually. You might have to replace some of your printed materials with digital ones but other than that, you can still rely on inbound marketing, email marketing, and other digital tools to grow your business. It’s simply a matter of adopting new technologies and ways of working that enable you to be more efficient and effective.
The best part is that when you’re using digital marketing tools like Hubspot, you don’t need to waste time printing out dozens of flyers and holding busy signs all over town to get the word out about your business. You can put together an engaging digital marketing content like a marketing blog or a sales page, and reach your audience where they are – online!
If you found this information valuable, check out MarketingCharts.com. You can also reach them via email at firstname.lastname@example.org for more information on how to get started or to find a supplier.