Free Online Music Marketing Courses: 5 Options for Getting Started

Music marketers and artists need to find new ways to connect with fans, promote their music, and make money. In an effort to help, we’ve put together an extensive list of the best online music marketing courses available where you can learn all aspects of music marketing, from marketing strategy to email marketing to social media and more.

Keep reading for the full listing of the best online music marketing courses, including the names of the instructors and the platforms they use.

Marketing Strategy

The field of marketing is extremely varied and covers a wide array of topics. However, if you’re seeking a course to help you learn marketing strategy, you’ve come to the right place. The following course from Lynda will teach you all about marketing strategy in an easy-to-follow format that you can understand and implement straight away.

As the name suggests, this marketing strategy course is fully-fledged and will give you a complete understanding of all the basic concepts and tools you need to know for pitching, launching, and growing a successful brand or business.

You’ll start by learning the essentials of marketing, including the four basic marketing principles and how to apply them to your own situation. Next you’ll move onto learning the tools and technology that you need to know, including social media, email marketing, and website optimization. You’ll then learn how to develop a marketing plan and how to execute it using paid and free resources.

Upon completion of this course, you’ll have a complete grasp of the fundamentals of marketing strategy and will have the tools to implement it successfully in your own organization.

Email Marketing

With the explosion of email marketing and email marketing lists, it’s becoming much easier for marketers to connect with customers. While there are certainly many benefits to this type of marketing, it can also be a bit of a headache. Knowing how to effectively communicate with your customers via email whilst satisfying the requirements of the relevant legislation is quite a challenge. This is precisely where you come in. The following online marketing training course from HubSpot will guide you through the essentials of email marketing, including writing effective emails, segmenting and targeting customers, and analytics.

With this course, you’ll get an opportunity to practice as you learn. Whilst the course itself is fairly concise, the support team at HubSpot are available to provide you with extra tips and advice on email marketing.

Social Media

In 2021, there were 7.9 billion monthly active users across the world on social media networks. That’s a considerable chunk of the population. If you’re seeking to learn how to market your music using social media, your best bet is to enrol on one of the many social media marketing courses available. The following from FutureLearn will give you a complete guide to using social media for marketing, including setting up shop on the various social media platforms, optimizing your content for social media, and measuring the success of your efforts.

If you’re looking for an abundance of social media platforms to choose from, this course will introduce you to TikTok, the biggest platform of all time, which currently has over 1.9 billion monthly active users. Not only that, but the service is completely free (for both individuals and businesses), so you’ll have no hidden costs to worry about. What’s more, with TikTok, you don’t need to have a large social media team to get started. All you need is one or two people who understand the ropes.

Product Marketing

If you’re seeking to learn more about the intricacies of product marketing, you’ll be in the right place. The following from Creative Live will teach you the essentials of product marketing for marketers, designers, and advertising agencies. You’ll get to explore a range of product aspects, including branding, marketing research, pricing, and positioning.

This product marketing course is an excellent fit if you’re looking for a full-blown introduction to the field. You’ll learn the theoretical foundations of product marketing, including marketing research and analysis, brand management, and pricing. From there, you’ll move into a series of case studies that will introduce you to practical aspects of product marketing. Along the way, you’ll implement the knowledge you’re learning and practice working on real-world problems.

Pricing

Pricing is one of the most critical aspects of the product marketing process. Just like with any other product, you need to find the right price for your music. There are three basic pricing strategies: discounting, raising the price, and adjusting the size of the offering.

The first strategy is to discount the price of your music to gain more customers. Typically, this involves giving customers something in return for paying less for the album. For example, if you’ve got an album available for £20 and you’ve offered a free MP3 with the album, you’ll be losing about £10 in sales. However, the advantage of this strategy is that you’ll grow your audience and potentially increase your album sales. If you can find the right offer, you can significantly increase your audience and make more money. Just make sure you’re not leaving any stone unturned. You should look for free offers, cheap offers, and even trial versions of your software or album samples where you can.

Raising the price is another option. This is usually done when you’ve established yourself as an experienced or expert in your field and want to reward your customers for their loyalty by increasing the price. The disadvantage of this strategy is that you’ll lose a lot of money if you go down this route. Most people are reluctant to increase the price of what they know is currently a very affordable product or service. If you do decide to go down this road, be prepared to explain why to your customers.

Adjusting the size of the offering is a third option. This involves increasing or decreasing the amount of a particular product or service you have available. For example, if you run a bakery and you’ve run out of certain types of bread, you can reduce the amount of available bread to satisfy the demands of your customers. However, if you’re limiting the amount of bread you have available, you’ll have to increase the price to makeup for the shortage. Just make sure that your customers continue to have access to the level of service they’re used to and don’t make the change arbitrarily.

Marketing Research

If you’re looking for an in-depth course on marketing research, you’ve come to the right place. The following from FutureLearn will take you on a complete tour of all the different types of marketing research available, including primary research, secondary research, and digital research.

This course gives you the opportunity to not only learn about the different types of marketing research but also to carry out a series of case studies using real-world data. Whilst the course is quite comprehensive, the support teams at FutureLearn are available to provide you with extra guidance and support if you’re stuck.

Digital Marketing

As we’ve established above, marketing on social media is incredibly important, but it’s also becoming less influential as consumers increasingly shop on mobile phones and tablet computers. For this reason, many marketers are turning to digital marketing as a way of reaching customers. Whilst there are many sub-disciplines within digital marketing, including SEO, pay-per-click advertising, content marketing, social media marketing, and email marketing, it’s not necessarily the most suitable option for everyone. If you’re looking to learn about digital marketing, you’ll have to filter your options. The following from FutureLearn will teach you the fundamentals of digital marketing, including the four P’s of digital marketing (Product, Place, Promotion, and Price), and how to apply them to your own situation.

You’ll start by learning the essentials of digital marketing, including how to identify key performance indicators, how to set up paid advertising, how to create meaningful content, and how to measure the success of your efforts. From there, you’ll learn how to establish and grow a brand on digital platforms including YouTube, Instagram, and Facebook. Along the way, you’ll learn how to use Google Adwords tools to plan and manage paid advertisements. You’ll gain practical experience by carrying out a series of case studies using real-world data.

Production & Mixing

If you’re an audio producer or songwriter looking for a comprehensive course on music production and mixing, you’ve come to the right place. The following from FutureLearn will teach you all about recording and mixing, including the various production techniques used in and inspired by the music industry, the different types of tracks available, and how to properly mix and master your music. You’ll have the opportunity to work on a complete track, from initial recording to final mix. Along the way, you’ll learn about different mixing techniques, using various analogue and digital audio tools, and how to properly master your music.