In today’s world, everyone is an entrepreneur. Thanks to the power of the internet and social media, anyone with a computer and an idea can now start their own business and try to make a success of it. As mobile phones and the internet grow in popularity and provide more and more people with the opportunity to work remotely, many traditional brick and mortar businesses are struggling to keep up.
If you’re looking to take your business to the next level and want to know what you can learn from some of the best marketers out there, check out these top 10 free online mobile marketing classes.
Digital Marketing For Non-Profits (Charity)
If you’re passionate about social justice and want to use your marketing skills to help spread the word about some of the worst atrocities happening on our planet, then take a look at this class. From understanding online marketing and social media to setting up automated email campaigns and landing pages, this is a fantastic opportunity to learn the theory and practice of digital marketing while helping a good cause.
One of the biggest issues our planet faces today is climate change. From hurricanes to floods and wildfires, our world is becoming less stable and more prone to natural disasters. However, we can also fight these problems by raising awareness and funds for the necessary research and protection. The key to successfully raising awareness and funds is through effective digital marketing. By taking this class, you’ll learn the theory and practice of digital marketing, including email marketing, SEO, content writing and more. This course is perfect for those looking to become digital marketing experts and tackle problems such as climate change.
Google Adwords (Free)
If you’ve ever run an internet commercial business, you’ll know how important it can be to get your ads and offers in front of as many people as possible. To do this, you can use Google Adwords. One of the biggest advantages of using this tool is that you don’t need to have lots of money to get started. All you need is a debit or credit card and a computer.
In this Google Adwords tutorial class, you’ll learn what Google Adwords is and how to use it to get leads and make sales. Once you’ve completed the class, you’ll have the option of taking the certification exam for Google Adwords. This exam is offered only by Google, so you’ll need to take that into consideration before certifying.
PPC Advertising (Pay Per Click) (CPA) (Pay Per Conversion)
If you’ve ever shopped online, you’ll know that this is one of the least effective ways of selling goods or services. Instead of seeing relevant ads based on what you’re searching for, you’ll mostly see advertisements for products that you don’t need. Wouldn’t it be great if you could get relevant ads based on what you’re doing online? That’s what pay per click (PPC) and pay per conversion (CPA) are for. Basically, these are the paid versions of Google Adwords. However, you won’t need to spend a lot of money to get started.
This class will teach you the theory and practice of PPC and CPA, including how to find the proper keywords, how to write effective ads and landing pages, how to track the success of your campaigns and more.
Marketing For Restaurant and Food Services
If your business is in the restaurant industry and you’re looking for marketing tips, try this class. Within this class, you’ll learn about the basics of marketing, including marketing research and analytics. Then, you’ll dive into marketing plans, media lists, target audiences and much more. By the end of the class, you’ll have a clear idea of how to approach marketing and what strategies to use to maximize your results.
One of the biggest challenges for restaurants and food services is getting the word out there about their amazing food. If you’re passionate about improving your restaurant’s food and want to learn more about marketing, this is the class for you. By taking this class, you’ll learn about the fundamentals of marketing, including research, target audiences and marketing plans. Then, you’ll put what you’ve learned into practice, creating an effective marketing strategy for your restaurant or food service business.
Marketing Analytics (Pricing Analytics, Sales Analytics and Performance Analytics)
If you’ve ever ran a marketing or sales department, you’ll know how critical it can be to have access to marketing analytics. Without them, you’d be flying blind, believing everything you read on social media or in emails from your customer service department. More often than not, you’d be wrong.
This class will teach you the theory and practice of marketing analytics, including how to set up Google Analytics, Facebook Ads and other tracking tools. You’ll also learn about the different types of analytics available, including pricing analytics, sales analytics and performance analytics. By the end of this class, you’ll know exactly what you need to know to set up effective marketing and sales analytics for your own business.
Digital Marketing Specialties For 2020
If you’re passionate about the latest trends and technologies and want to become an expert in digital marketing, here’s a quick list of specializations you can study in 2020.
In 2020, there’s a huge emphasis on digital marketing specialization, with many online marketing courses popping up. If you want to become an expert in digital marketing and have a specific niche or specialization to study, here are some suggestions.
- Social Media
- Online Marketing
- Digital Marketing Strategy
- Content Marketing
- Marketing Analytics
- Google Ads
- Mobile Marketing
All of these specializations require an undergraduate degree in marketing or a related field. Once you get that, you can move into the next phase of your career and start applying for jobs. If you’ve never been concerned about what field you’ll end up in, now might be the right time to explore a career in marketing. The digital marketing world is changing and evolving, making new career opportunities appear out of nowhere. Don’t forget to keep an eye out for jobs that pay well and offer exciting growth opportunities.