Free Online Marketing Training Courses – What You Should Know

If you’re looking to gain some real-world marketing experience without the hefty price tag, you’ve come to the right place. We’re going to introduce you to a whole host of free marketing trainings offered online that you can participate in from the comfort of your home. By taking these courses you’ll not only be able to gain knowledge but you’ll also be able to network with other marketers and industry experts. So put down your wallet and get ready to learn.

Digital Marketing For Non-Profits With CharityCase)

Fancy yourself as a future social entrepreneur who wants to make the world a better place? If so, you might consider exploring digital marketing for non-profits with CharityCase. Also known as the Google Charity Shopping Engine, CharityCase provides a platform where users can research and purchase goods and services that have a higher chance of being donated to charity. In order to use the platform you’ll need to register for free and create an account. Once you’ve done that you can start exploring the different courses and networking with other like-minded individuals who are also looking to break into the charity space. As you might imagine, the courses can get quite in depth so those wanting to advance professionally might want to consider this as an option.

Digital Marketing For Non-Profits With Causes)

Odds are if you’re reading this, you already know what NPOs (non-profits organizations) and charities accomplish. But did you know that brands can also play a significant role in helping organizations such as these? Through various forms of marketing such as advocacy and fundraising, businesses can support and benefit from these types of organizations. One example of this is Digital Marketing for Non-Profits With Causes. This program is specifically designed for NPOs and charities looking to gain a better understanding of digital marketing with a cause component. In order to participate in this program you’ll need to create an account on the DMNP Website (formerly known as Digital Marketing for Non-Profits). As a DMNP Certified Digital Marketing Professional you’ll be able to complete 10 courses over 5 weeks. You can choose from a variety of topics including email marketing, content strategy, and social media campaign optimization. As with most of the other free marketing courses we recommend, you’ll be able to take this one from the comfort of your home. So don’t forget about those cold winter days and stay warm under the digital marketing umbrella.

Pro-Marketing For Non-Profits With Causes)

Did you know that some businesses exist solely to benefit and support non-profits? These companies, often known as Non-Profit Sponsors, work with organizations to raise money for worthwhile causes such as educational institutes, environmental groups, and human rights organizations. It’s a win-win for everyone involved. The business gains exposure to a valuable audience connected with a good cause, and the non-profit gains support from a forward-thinking and environmentally conscious company. If you’re looking to get your feet wet in the non-profit world and want to learn more about what some businesses are doing to support your cause, consider Pro-Marketing for Non-Profits With Causes. This program is essentially the same as the previous one but it focuses on marketing for non-profits. You’ll need to create an account on the PRMNP Website (formerly known as the Professional Raising Marketing Non-Profit Website). As with the other DMNP courses, you’ll be able to complete 10 courses over 5 weeks and choose from a variety of topics including marketing analytics, email marketing, and social media campaign optimization. So what are you waiting for? Get to creating your account now!

Marketing For Non-Profits With Causes & Games)

If you’re looking to raise money and awareness for a cause while also having some fun with it then consider a marketing campaign through the use of games. Through this approach you’ll be able to engage users and create a lasting impression while having fun and gaining knowledge. The Marketing for Non-Profits With Causes & Games program from Social Media University is another great option. This program is designed for non-profits interested in using games to engage their audiences. As with the previous two courses, you’ll need to create an account on the website (formerly known as The Google Play Store for Non-Profits). Once you’ve done that you can get started with the different games and applications available on the platform. Simply search for your favorite cause and you’ll be presented with a variety of apps and games that you can download and play. Some of the topics you’ll learn how to tackle include digital marketing, online fundraising, social media, and email marketing. This is one opportunity where you can easily integrate all of these skills and get a taste of what it’s like to work in a real-world marketing environment. This is also one of the more in-demand non-profit marketing courses because it teaches you to approach marketing in a holistic manner and from every angle. It isn’t simply about sending out a press release and waiting for people to come back to your website or social media pages. This is, instead, an approach that involves understanding the entire digital marketing process, from the very beginning stages all the way through to the post-campaign review.

Marketing Tactics Used By Professional Marketers

Now that we’ve covered a variety of courses and platforms where you can gain free marketing knowledge, it’s time to discuss the different types of marketing tactics used by professional marketers. Just like with any other job or role, your specific duties will depend on your experience and education. However, there are some general duties that you’ll need to follow. These include:

  • Market research
  • Writing marketing material
  • Email marketing
  • Social media marketing
  • Performance marketing
  • Operations
  • Analytics
  • Reporting
  • Measurement
  • Leveraging data
  • Cost-benefit analysis
  • Advertising mediation
  • Digital marketing strategy
  • And much more

In some situations, you might be expected to create advertisements and direct marketing materials for businesses. In others, you might need to conduct market research and analyze consumer behavior. Regardless, you’ll always need to be able to demonstrate that you’ve done your research and have a clear understanding of what you’re talking about. Luckily for you, we’ve compiled a list of the most popular and highly-regarded marketing courses and seminars that you can enroll in for free that will teach you all of this and more!

Which Marketing Courses Should You Study?

If you’ve decided that you’d like to get involved in the world of non-profits and want to gain some real-world marketing experience then consider the following courses:

  • Digital Marketing For Non-Profits With CharityCase
  • Pro-Marketing For Non-Profits With Causes
  • Marketing For Non-Profits With Causes & Games
  • Marketing Tactics Used By Professional Marketers

As you might imagine, there are a lot more courses and seminars out there. But these are some of the most popular and highly-regarded courses and seminars that you can enroll in for free that will teach you all that you need. Now it’s your turn! Which one will you be taking? Let us know in the comments below!