Traffic is the bread and butter of every online marketer. The more traffic you have, the more money you will make. Sadly, generating organic traffic is quite difficult. It usually takes a lot of time and effort to get the traffic you need to grow your business. However, there are certain situations where you can get free marketing traffic and grow your business rapidly! Let’s look at 10 ways you can get free online marketing traffic.
1. Build credibility
Even though you have the best product, your service, or your offer, without credibility you will never be able to generate traffic. Credibility is the product you are offering, the service you are providing, or the experience you are imparting. When people come to trust you and believe in you, they will usually click the link and buy the product you are promoting, or sign up for the service you are offering, or simply visit your website because they believe it is an authoritative one.
Credibility can be acquired in several ways. You can start by creating content that is useful and relevant to your target audience. When people find value in your content, they will usually believe you are an expert in your field, and therefore worth listening to. Platforms like HubSpot use a “smart content strategy” to gain credibility with their audience. HubSpot’s strategy is based on the idea that people have multiple touchpoints before they ever purchase a product or service. Therefore, marketers should use content to establish credibility and grow sales, regardless of whether a potential customer hears about your product or service for the first time through a blog post or a social media channel.
2. Start a blog
If you’re looking for a way to generate free marketing traffic, the answer is pretty obvious; you start a blog. However, you should not simply run off and create a blog. First, make sure that your blog provides value to your audience. Since people already trust you due to your credibility, they will usually find value in your blog. Thus, when they come across your blog, they will already have a good perception of you and your content. This means that your blog can be a source of traffic that is more likely to convert into paying customers.
3. Use social media
With over three billion active monthly users, it’s no wonder that social media is one of the most popular ways to get free online marketing traffic. If you’ve got a decent following on social media, you can use their audience to drive traffic to your site. The general rule is to find relevant and interesting content to share on your social media channels. When people find value in your content, they will usually share it, which can increase your traffic considerably. Make sure to keep your social media channels up to date with interesting content, and engage with your followers as much as possible.
4. Start a discussion forum
Another great way to get free online marketing traffic is to start a discussion forum. When you do this, make sure that you are contributing value to the conversation. People love to feel that they’re being helped out by a “genius” or an “expert” who has all the answers – it makes them feel valuable, and encourages them to share their opinions with you. When you start a discussion forum, make sure that you are adding value to the conversation, and contributing resources that are useful and worthy of note. Remember, you are trying to build credibility and trust with your audience, so make sure that you are acting in a trustworthy manner.
5. Enter Content Compete
If you’re looking to further boost your traffic, you can enter content competitions. As the name suggests, these competitions are aimed at finding the best content and rewarding the winners. To enter a content competition, simply follow the rules of the competition. Make sure to read the rules carefully, as they can vary from one competition to another. For example, some competitions may require you to have a minimum of five thousand words, while others may ask for no more than two articles. You may be required to pay per entry or per week, depending on the rules of the competition. Check out Competes.com, a website that tracks competitions and gives useful tips on how to compete effectively and win.
6. Build a community
You can also build a community with your readers. The most effective way to do this is to interact with them on a regular basis. For example, you can ask questions regarding their field of expertise, offer advice, or simply share interesting content that is related to what they are reading. By establishing a good relationship with your audience, you will gain credibility with them. This makes it more likely that they will believe you when you promote a product or service that is relevant to your blog’s content.
7. Start an online store
If your blog focuses on lifestyle and entrepreneurship, why not take it one step further and start an online store? With an online store, you can easily sell and ship products to customers all over the world. There are several online platforms that allow you to build an eCommerce store, such as Shopify, Bigcommerce, and WordPress Commerce.
An eCommerce store doesn’t have to be large to be effective. You can use Shopify’s store builder to easily create a small store focused on selling t-shirts and other clothing products.
8. Join affiliate programs
There are affiliate programs for practically anything. If you have a blog that covers beauty and lifestyle, you can join the Glossier affiliate program. With this program, you will be able to promote and generate revenue from products that are relevant to your blog’s content. You don’t necessarily have to join every affiliate program that you come across, you can select the ones that seem most promising to you.
9. Use inbound marketing
Inbound marketing is all the rage when it comes to generating leads and driving traffic. Get inspired by traditional marketing methods, and learn how to use them in a way that is effective and efficient. Essentially, inbound marketing is about attracting, engaging, and delighting people to grow your business.
One of the most popular examples of inbound marketing is HubSpot. Founded in 2006, HubSpot is one of the most comprehensive and feature-rich SaaS platforms available. Although HubSpot is designed for marketers, the software is pretty accessible for anyone. With HubSpot, you can create blog posts, social media content, and email marketing campaigns all from within the same dashboard. This removes the need to switch back and forth between applications; you can do all of this from within the HubSpot platform. Inbound marketing methods, such as HubSpot, help marketers generate more leads and grow their business faster.
10. Use automation tools
Last but not least, we have automation tools. The rise of software and online marketing tools has caused an overload of information for marketers. As a result, tools, such as HubSpot, have made it easier for marketers to automate routine tasks, such as email marketing and social media posting. Automation tools streamline marketing processes, so you can focus on growing your business instead of doing all of the work manually.
In conclusion, whether you’re looking to generate revenue via affiliate marketing, product sales, or direct sales, you can find a way to get the traffic you need. Make sure to keep all of these tips in mind, and you will be able to generate enough leads to grow your business rapidly.