Free Online Marketing Tool – Which One Should You Use?

In this article, we will compare three popular free online marketing tools to find out which one is the best for your needs.

1. Google Ads

Google Ads is the original and still the most popular FREE SEM tool. Launched in 2015, it is the recommended choice for beginners because of its simplicity and usability. You can create ads in less than a minute and start getting traffic to your site immediately. Moreover, you can track all the relevant analytics with ease from one place. Google Ads is a trusted platform and the second most popular tool among marketers and SEOs after Google Analytics.

2. HubSpot

If you are familiar with Marketing Automation, then you will know that HubSpot is the preferred choice of many marketers and SEOs. It is a cloud-based marketing platform that was launched in 2011 and since then has grown to over 250,000 users worldwide. It offers all the core features that you might need from a marketing automation tool including lead nurturing, marketing and sales analytics, email marketing, and more.

3. Optimizely

Optimizely is the newer entrant to the list but it has managed to stand out among its competitors thanks to its unique approach to online marketing and its in-house SEO team. It was launched in 2012 and comes from the SaaS (Software as a Service) category, which connects software with businesses for internal use. So unlike the other tools on this list, Optimizely is solely focused on serving the needs of the digital marketer.

These three tools are the most popular and most recommended free online marketing tools. Which one will you use?