Marketing is often considered to be a part of advertising, but it actually goes much deeper than that. Marketing is everything from branding to sales, email marketing, and social media. So it can be considered to be a form of digital advertising.
That being said, marketing is not a single, isolated process. It requires input from many different parts of the business. While marketing as a whole is often seen as a complex and tricky process, it can be rather simple to play around in groups with your employees or even your customers to engage in online marketing games.
Why Should You Play These Games?
If you’re reading this, I assume you’re already aware of the importance of SEO (search engine optimization) and digital marketing in general, so I won’t go into great detail about their benefits.
But for those of you who might not be too familiar with SEO and digital marketing, here’s a short refresher: SEO is the process of improving your website’s ranking in search engine results (e.g., Google Search, Bing Search, and Yahoo Search). This is usually done by following the guidelines set by Google (formerly Algorithm Changer Google) to design an engaging user experience on your website. As a result, your site will attain high domain authority (D.A.) and gain high search rankings in the process.
What is DA? Well, D.A. is an acronym for Domains Authority. It’s a way of measuring the visibility of a website. The higher the DA, the more visible or influential the website is in the eyes of Google. To achieve high D.A., one needs to have a high quality score (QS). A score of 100% is considered perfection.
SEO Made Easy With These Games
An SEO game is a fun, easy way to practice SEO while also having some entertainment value. These games give you a quick, low-cost way to test out different SEO tactics and see how they perform in the grand scheme of SEO.
There are a wide variety of SEO games available online. Many are quite simplistic in nature, relying on pure web surfing to achieve their goal. The more sophisticated SEO games out there are a bit deeper than that. They require a bit of strategy and thought to perform at their best. The good thing about these games is that they make SEO easy for everyone to understand.
In these advanced SEO games, you are usually given a set of goals to achieve within a set time period. For example, you might be asked to increase the number of daily visitors to your site, gain 100 new blog subscribers, or grow your social media accounts by 20 followers. Whatever it may be, you will have to work efficiently to meet these goals before the end of the game.
The Darker The Theme, The Higher The Entertainment Value
What is intriguing about these games is that they become progressively more difficult as you work your way through them. To begin with, all you need to do to win is just to load up on the Hits (i.e., the links to other websites that are available on the game server) as quickly as possible. The more hits you get, the more points you accumulate. The more points you have, the closer you are to winning.
But as you work your way through the game, the barriers placed in front of you get progressively more complex. First, you have to find a way to hide the Hits in front of you. Then, you have to find a way to get enough sleep so that you can maintain your efficiency. Finally, you have to explore the whole internet for keywords and phrases that your target audience is searching for. As you get deeper into the game, the more complex it gets. But even then, you are not really fighting with other players – you are just fighting the computer.
Getting Social With These Games
Another excellent feature of these games is that they allow you to get social. Not only can you play against the machine, but you can also team up with other players to take down the opposition. You don’t necessarily need to play alone either. You can create your own teams and play with them as often as you wish. Plus, you can keep track of your team’s performance over time and see how they compare to others in your trade or industry.
These games provide a nice way to get familiar with different social media platforms. When playing with others, you can use your chosen platforms to communicate and post your status – showing the world your achievements and exploring the platform with a new perspective.
Free Online Marketing Strategy Games You Can Play
With that, we’ve gone over the major differences between traditional and digital marketing. Now it’s time to explore some of the more fun and entertaining aspects of marketing. Here are five games you can play to bring some amusement and joy to your next marketing meeting or event.
1. HYPER, The Arcade Game
HYPER is an acronym for Helping You Play Exploit Nation. So you’ll need to help the player (s) behind the counter to avoid getting destroyed by the exploiters. The object of the game is to help the counter player buy all the equipment in the shop before the exploiters do. This equipment helps them combat the alien attackers. You can get points for assisting the counter in their quest to protect their base of operations.
To begin with, all you need to do to play HYPER is to click or tap on the shop to go to it. When you get there, you’ll see the menu that allows you to pick your weapon – currently, it’s just a pistol, but in the future, you might be asked to choose from a variety of weapons that are specifically designed to combat the aliens: katanas, grenades, or sawed-off shotguns.
Once you’ve made your selection, it’s time to battle. Climb through the ring of steel that protects the shop and take down the aliens. You’ll be fighting against several aliens at a time. If you want to help the counter player, it is recommended that you stay closer to the front, while the back is more suitable for a solo fight. This will prevent you from being overpowered by the aliens in the back and wasting time trying to protect the counter player’s base. If you are successful in taking down a group of aliens, you will receive points for that particular fight.