There’s no need to run around searching for marketing software that’s free. The Internet holds an abundant supply of options, all of which are compatible with beginners and seasoned pros alike. Here, we’ve rounded up the best free online marketing software available today.
Insightly: Online Marketing Automation
If you’re looking for an all-in-one solution for marketing, then Insightly’s Online Marketing Automation is the perfect option. This cloud-based software allows marketers to design targeted email campaigns that automatically send out highly personalized messages to prospects based on their interests. The tool also supports A/B testing to ensure that the emails being sent are performing as expected in terms of response rates and engagement.
Features that make this tool stand out include:
- Marketing Automation
- Email Marketing
- Lead Scoring
- Web Analytics
- List Optin
Insightly also integrates with over 250 different platforms, including but not limited to Google Analytics, Slack, and Zoom.
The best part about this option is that you don’t need to be predisposed to using a certain software to be able to take advantage of it. What’s more, you can begin using Insightly’s services now and integrate with your existing systems later.
HubSpot: Marketing Automation
If you’re looking for a more advanced tool than that of a beginner, then HubSpot’s Marketing Automation is a great option. This CRM system simplifies the process of marketing by acting as a centralized hub for all of your campaigns and providing you with real-time insights into how everything is performing.
One of the things that makes HubSpot’s solution special is that it doesn’t just handle the routine functions of marketing, such as email marketing and lead nurturing. It also provides businesses with the tools to engage with existing and potential customers via marketing chats, calls, and texts.
Many companies that use HubSpot’s Marketing Automation report an increase in sales as a result of the software. It helps businesses gain a deeper understanding of their customers, predict buying trends, and provide personalized recommendations. What’s more, marketing leaders can measure the success of their campaigns with in-game analytics that track engagement and lead flow.
Just like the other tools on this list, HubSpot’s Marketing Automation integrates with over 250 different platforms, including Gmail, Google Analytics, and Slack. In addition, it has a built-in web browser that allows for real-time monitoring of websites and online stores.
Hootsuite: Marketing Platform
If you’re looking for a simple solution that doesn’t require you to set up complex automations, then Hootsuite’s Marketing Platform is the perfect solution for you. This tool makes it easy for businesses of all sizes to create, manage, and track their own marketing campaigns.
Essentially, Hootsuite is a one-stop-shop for all of your marketing needs. With it, you can create and launch an email campaign in no time. You can also connect with customers at any time via a chat or phone call.
The key differentiator of Hootsuite is that it provides businesses with the tools to engage with customers via various platforms, including but not limited to social media, mobile phones, and email. What’s more, you don’t need to have a large marketing team to get started with this software—one person can literally run a successful campaign using Hootsuite. In fact, many brands, such as HubSpot and MailChimp, have adapted their entire business models around utilizing Hootsuite.
MailChimp’s co-founder and CEO, Mitch Joel, said, “We believe the strength of a business is its people. When we started MailChimp, we intentionally built a team of marketers, designers, and developers who could collectively tackle any problem that came up. That skill and experience has served us well, and still does. ”
Salesforce: Marketing Cloud
If you’re looking for a robust platform that can help you organize and track all of your marketing efforts, then you might want to consider Salesforce Marketing Cloud. This solution provides businesses with an all-in-one hub for their marketing activities.
The basic premise of the software is that you collect all of your sales, marketing, and support data into a single location, utilizing a single interface. This makes it much easier to keep track of what’s going on across all of your various email, social media, and website campaigns.
As a result, many companies have turned to Salesforce Marketing Cloud to help them manage all aspects of their marketing operations. It helps businesses gain a deeper understanding of their customers, provide personalized recommendations, and gain greater engagement through various online and offline marketing techniques. Marketing leaders can also use the software to analyze performance and track the success of their campaigns.
You can use the tool to create and manage email campaigns, set up automated drip campaigns, and follow up with customers via text message.
CACU: Marketing Automation for Small Business
If you’re looking for a marketing automation tool that’s affordable and easy to use, then you might want to check out the CACU platform. This software was designed with the needs of small and medium-sized businesses in mind. What’s more, the creators claim that even beginners can build a successful campaign using the tool.
You can utilize CACU’s Marketing Automation to build email campaigns that can target the right audience and engage them into taking action. The tool also manages content, scheduling, and performance of each individual email so that you can rest assured that you’re always achieving your campaign objectives.
One of the things that makes CACU stand out is that it’s extremely affordable. You can sign up for the free trial and begin using the software’s services without spending a penny. After the trial period, you can continue to use the platform without paying a single penny. The best part is that even after your trial period, the software is completely free. You don’t need to upgrade any modules or features to continue using the service.
The best part about this option is that it doesn’t just handle the functions associated with marketing, such as email marketing and lead nurturing. It also provides businesses with the tools to engage with customers via marketing chats, calls, and texts.
Kontur: CRM for Marketing
If you’re looking for a full-featured tool that can help you organize and track your marketing activities, then you might want to check out the Kontur platform. This solution provides businesses with a single source of truth for their customer data.
As a result, it’s much easier for marketers to track marketing activity, gain a deeper understanding of their customers, and provide personalized recommendations. What’s more, Kontur uses artificial intelligence to learn from each business’ unique data set and provide users with the most accurate and up-to-date information possible.
The platform also contains advanced features, such as the ability to integrate with Google Sheets, make automated phone calls, and track the success of each individual campaign.
Kontur is great for businesses of all sizes, from solo marketing consultants to large corporations. What’s more, the creators claim that even beginners can successfully run a marketing campaign using the tool.
This option will also appeal to anyone who’s ever used a traditional CRM system, as Kontur works with a lot of the same vendors, including Salesforce and Zoom. In fact, the two companies have collaborated to build an extension for Kontur that allows for seamless data integration between the two platforms.
MuleSoft: Marketing Automation for Marketers
If you’re a marketer looking for an all-in-one solution that can help you organize and track your various marketing activities, then you might want to consider MuleSoft’s Marketing Automation. Similar to Kontur, this tool provides customers with a single source of truth for their contact data.
This means that marketers can gain a deeper understanding of their customers and provide tailored recommendations based on their unique data. The tool can also be used to engage with existing and potential customers via email, social media, text messaging, and phone calls.
MuleSoft’s Marketing Automation is great for marketers of all levels, from beginners to intermediaries. What’s more, the platform can be integrated with a variety of different software, including Salesforce, Google Sheets, Microsoft Excel, and more.