If you’re looking for the best free online marketing course for beginners, you’ve come to the right place. We’ve compiled a comprehensive list of all the essential platforms to build your platform and educate consumers about your brand.
Why Should You Learn Online Marketing?
In 2021, 11.8 million Americans will be searching for local businesses online. That’s 80% of the population. So if you want to ensure your business is found online, you should definitely learn about online marketing.
With Google and other search engines adjusting guidelines to prioritize speed and quality content over commercial advertisements, internet users have rapidly adjusted to consume content free from clutter and distraction. As a result, more and more people are finding their way to businesses’ websites through organic search results versus paid search ads (PPC).
And that’s good news for you because people trust organic results more than they do ads. Especially when it comes to local businesses. In fact, 59% of people googling a local business will probably end up on the site vs. the traditional advertising. So you can achieve organic traffic and gain credibility with your customers.
Organic search, SEO, and PPC all have fundamental concepts that you need to know in order to effectively create and manage content that ranks well in search engines. You’ll learn all the nitty gritty details from industry experts with decades of experience.
Top 5 Free Online Marketing Courses Available Today
Wondering which free online marketing course is right for you? Take a look at our comprehensive list of the best free online marketing courses available today.
As we mentioned, the internet has shifted towards content generation and consumption. People now seek out information and engage with businesses that they feel are authentic and helpful. When someone finds your content and interacts with it meaningfully, you’ll have a better chance of gaining credibility and attracting potential customers.
In order to better serve your audience, you should be able to implement various marketing tactics and strategies. You can become an expert in SEO, content marketing, email marketing, and social media marketing. So this list includes everything you need to know about online marketing.
Whether you’re a seasoned marketer or you’re just starting out, these courses will help you generate and consume content to reach your audience where they are, whether that’s a phone, tablet, or laptop.
Where Can I Find These Courses?
With so many platforms, courses, and technologies to choose from, it’s difficult to know where to start. That’s why we’ve curated this comprehensive list, which includes top-notch sites that provide free, accredited courses on a range of topics related to digital marketing.
You can find our complete list over here. This way, you’ll know exactly where to look for the best free online marketing courses. And remember, not all universities are created equal. So make sure you look for a reputable program that offers a reputable certificate or degree.
Are These Courses Right For Me?
These courses are an excellent starting point for beginners. Whether you are new to marketing or have experience in offline marketing, you’ll find a course that covers everything you need to know. And don’t forget: the industry is always changing, so take a look at the latest trends and technology that your competitors are using.
When Do I Need To Start Learning?
When you’re starting out, it’s important to gain as much experience as possible. That’s why you should start learning as soon as possible. However, it depends on your own unique circumstances. If you already work in marketing, you can start implementing what you’ve learned. Or you can look for a job in marketing or advertising.
If you’re just starting out, take your time figuring out what type of marketing job you want to pursue. Once you’ve decided, you can start applying for jobs and gain as much experience as you can. Don’t forget to look at other platforms and job boards to see where the best opportunities lie.
What Will I Learn From These Courses?
The best part about these courses is that they’re all completely free. Even the ones that have a cost associated with them. This allows you to learn as much as you want without having to break the bank. And let’s face facts: you’ll never be able to learn everything you need to know about marketing online without investing some money. At least, not in the short term.
These courses cover the theory and then help you apply it to real-life situations. This means that you’ll walk away with a skill set that can be used immediately. You don’t need to invest in expensive software or tools to start generating content.
Depending on your own unique circumstances, you may not need to learn everything immediately. However, it’s important to continue learning throughout your career. Once you’ve mastered the basics, you can find a course that will help you develop your skillset and become an expert. And don’t forget: marketing is always evolving, so make sure you look for a reputable program that offers a reputable certificate or degree.
The marketing industry is always changing. New platforms emerge with innovative features that allow for greater reach and the creation of better engaging content. The way we find information changes as well. Not to mention that social media continues to evolve and change the game entirely. Just when you think you’ve seen it all, something new pops up and throws a curveball at you.
Which One Should I Choose?
It depends on what you’re looking for. If you want to improve your overall marketing skillset, take a look at the full-stack marketing certificate. This includes digital marketing, social media marketing, and email marketing. As we mentioned earlier, the marketing industry is always changing, so make sure you look for a reputable program that offers a reputable certificate or degree.
If you’re just starting out and don’t have a clear idea of what you’re looking for, consider taking a look at the General Marketing certificate. This one focuses on marketing principles rather than specific platforms or methods. If you’re still deciding what type of marketing job you want to pursue, this one’s for you. You’ll learn the theory and then implement it in a real-life marketing scenario. This way, you can achieve a better understanding of what it means to be a marketer.
Remember, not all accredited universities and colleges offer the same. Make sure you’re getting the most out of your education and learning from a top-notch source. Your certification will be worth whatever value you assign to it. Especially if you’re looking for a career in marketing.